Chapter 112: Movie Promotion, Scandal RevealedThe National Drama Festival has ended, but the traffic feast has just begun. Although there were not many viewers watching the National Drama Festival, the notices bought by celebrities and artists were everywhere afterwards. Of course, Yang Hao’s company would not miss this traffic feast and invested millions of dollars in buying hot searches and announcements. "Zhao Liying won the Best Newcomer Award at the National Drama Festival." "Yang Hao was elected the actor with the most youthful appeal." "The Legend of Lu Zhen was named one of the top ten TV series of the year." …… Various hot topics related to Yang Hao and Zhao Liying can be seen everywhere. The ratings of "Legend of Lu Zhen" were already high and many viewers watched it. Audiences who used to follow the drama but not the people themselves also got to know Yang Hao and Zhao Liying again in this traffic feast.
"Wow, Yang Hao and Zhao Liying are so talented, they actually won an award!" Many fans would express such emotion. When a star wins an award, his fans will feel honored and the fan cohesion will be strengthened. With this wave of popularity, the number of fans on Yang Hao and Zhao Liying’s Weibo has increased dramatically. - "Wow, my Weibo followers have reached 1680 million," Zhao Liying screamed in surprise. In the bedroom, a fierce life-and-death struggle had just taken place. After the afterglow, Zhao Liying lay on her back on Yang Hao's legs, holding her mobile phone, logging into Weibo with her secondary account, ready to check the entertainment gossip news. Zhao Liying's main account, which is also her work account, was managed by herself when she was not famous. As "Legend of Lu Zhen" became a hit, her fame grew, and her number of Weibo fans skyrocketed. She received countless private messages from people on the show, which made her very annoyed. In the end, she handed over her work account to the team behind her for management. She also follows her main account on her secondary account. As soon as she logged into the secondary account, Zhao Liying was surprised to find that the number of fans on her main account had reached 1680 million. "Hehe, boss, my Weibo fans have reached 1680 million. How many fans do you have now?" Zhao Liying asked curiously, lying on Yang Hao's thighs, blinking her big eyes. "Oh, by the way, I can check it myself." Before Yang Hao could reply, Zhao Liying, who was lying on Yang Hao's thigh, opened the follow-up list and found Yang Hao's account. "Haha, boss, you only have 1359 million fans, which is three million less than me. I'm better than you!" Zhao Liying smiled proudly. "Okay, okay, you are the best." Yang Hao found it very funny to see Zhao Liying's childish side. - In the following days, the popularity of Yang Hao and Zhao Liying continued to rise, and taking advantage of this popularity, the promotion of "The Richest Tomato" officially began. "The Richest Tomato" was invested with 80 million yuan, of which nearly 30 million yuan was reserved for publicity. Thirty million yuan in publicity funds might be a drop in the bucket if it were to wait until the 4G data era, but at the end of 2013, it was definitely not a small number. The total cost of the films "The Blade of the Assassin" and "Bridget Jones in Seattle", which Yang Hao had previously invested in, was about the same amount. With the promotion of big money, the effect is very obvious. The top trending searches on Weibo are almost all about "The Richest Tomato". "Shen Teng once again joins the comedy "The Richest Tomato"" "Shen Teng and the comedy "The Richest Tomato" are scheduled for the Spring Festival" "The director of "The Richest Tomato" turned out to be actor Yang Hao" ……
There is more and more information about "The Richest Tomato" on Tieba, forums, Tianya, Zhihu and other places. The promotion of "The Richest Tomato" was decided by Yang Hao himself, and it will mainly be based on online promotion. Yang Hao took a quick look at the online promotion and nodded with satisfaction. He was quite satisfied with the promotional effect. - Huayi Building, Wang Zhonglei’s office. "Brother, have you seen the news online? Yang Hao's grandson's movie "The Richest Tomato" has finally started to promote." Wang Zhonglei has been following Yang Hao's dynamics, and he noticed it as soon as the promotion of "The Richest Tomato" started. So he went straight to Wang Zhongjun's office, intending to discuss with his brother how to deal with Yang Hao next. "Oh? Have you started selecting promotional materials? Let me take a look first." When Wang Zhongjun heard Wang Zhonglei say that "The Richest Tomato" had already started promoting, he immediately opened his mobile phone to check the relevant information online. As soon as I opened the browser, I saw the movie poster of "The Richest Tomato" hanging in the most conspicuous place on the webpage. Later, Wang Zhongjun logged into Tieba and Weibo and found that the hot search topic of "The Richest Tomato" was everywhere. "This is quite a big event. It seems that the other party must have a lot of funds for publicity." Wang Zhongjun took a quick look at the popularity of "The Richest Tomato" and silently calculated in his mind how much publicity expenses would be needed to achieve this effect. "Brother, why don't we release the negative information about Yang Hao's grandson now to suppress his popularity?" Wang Zhonglei suggested. After hearing what his brother said, Wang Zhongjun thought carefully for a while before giving an answer. "Yang Hao's grandson spent a lot of money to buy the popularity of "The Richest Tomato". If he releases the negative information at this time, it might be drowned out by the popularity. We should wait a little longer. He can't keep spending so much money to maintain the popularity. After a few days, the audience will get tired of this topic and the popularity will drop a little. Then we can release the negative information again, and the effect should be better." "Okay, brother, you are still the most cunning one." Hearing his brother's words, Wang Zhonglei couldn't help but admire him. "If I have nothing to do now, I will go and do something to spread the black material", "Brother, watch out, if I don't kill that grandson of Yang Hao this time to avenge last year, I will write the word "Wang" backwards." After getting Wang Zhongjun's approval, Wang Zhonglei made a harsh remark and walked out the door excitedly. Looking at his younger brother, Wang Zhongjun was speechless. What a cunning man! What a word "Wang" written backwards! He was really uneducated. - Time flies, and in the blink of an eye it is December 12th. "The Richest Tomato" has been promoted on a large scale online for 5 days, with millions of dollars spent every day. The effect is indeed good, but almost one-third of the promotional funds have been spent. Yang Hao directly slowed down the publicity and started to take it slow and steady. From this day on, all kinds of negative information about Yang Hao began to flood the Internet. "Director Yang Hao does not live up to his reputation" "The real director of "The Richest Tomato" is Li Guoan" "Yang Hao is the second Guo Xiaosi" "Yang Hao teaches you how to remotely direct while lying in a hotel" …… All kinds of negative information were told with details and were accompanied by footage from the filming of the "The Richest Tomato" crew, and some even had videos posted as evidence. With the exposure of negative information, the reputation of "The Richest Tomato", which has not yet been released, is gradually declining.
There were even voices online calling for a boycott of Yang Hao. "Yang Hao, get out of the entertainment industry" "A director more outrageous than Guo Xiaosi" "A dog is more useful than Yang Hao" …… (End of this chapter)