Chapter 15: Make Da Mi Mi famous Boring time is the most leaving the crew, Huang Mengying has never contacted Yang Hao again. No matter how Yang Hao tried to arrange it on WeChat, he refused to come out. God have pity on her, he just wanted to treat her to a meal. Huang Mengying sneered at Yang Hao's invitation to dinner and said harshly, "I would rather go to the market to buy a white radish and cook it myself than eat the ham and eggs made by Yang Hao." - In mid-August, in the conference room of Penguin Video’s headquarters building. "Mr. Yang, take a look at this promotional method," said Liu, deputy general manager of the Penguin Project Department, handing over several pages of promotional plans. Yang Hao took a quick look at the trailers on the Penguin Video homepage, the QQ Game Hall homepage recommendations, the TGP homepage recommendations, the Penguin News reports, and the hot searches on Weibo... This penguin is really a fat penguin. It can only be said that it is rich. The cost of this kind of recommendation resources is probably higher than the production cost of this interactive film and game. It is a good thing that it is willing to promote it. It shows that Penguin attaches great importance to the pan-entertainment plan mentioned by Yang Hao before, and attaches great importance to the new model of interactive film and games. Yang Hao also heard that it seemed that Penguin had already started negotiating with Shengda to acquire Shengda Literature. This was many years earlier than in his previous life. If this was true, then he had really flapped his butterfly wings quite a bit. "Hmm?..." After reading the promotional plan, Yang Hao pondered for a few seconds. "Mr. Liu, have you seen the movie 'Lonely and Silence' that Yang Mi filmed with Brother Shan Ji in HK last year?" "Hey, hey," Mr. Liu smiled a smile that all men understand when he heard the movie Yang Hao was talking about. "That movie is pretty good and has a lot of artistic value," Mr. Liu said righteously.
"Indeed, Yang Mi does have great artistic accomplishments, but that's not the point. Do you feel that after watching this movie, you must give Yang Mi a nickname that has a lot of artistic elements?" "Far Cry" was a movie that was released last year, and the box office was only nearly 90 million. Its influence was not as great as in later generations. Yang Mi did not have the title of Da Mimi at that time. If it had developed according to the normal timeline, the title of Da Mimi would not be widely known until another two years after the traffic era. Yang Hao decided to add fuel to the fire and make Da Mimi famous. He believed that Da Mimi would definitely repay him after knowing about it. "Nickname, what nickname?" Mr. Liu was a little gossipy at this time and was very curious about Yang Mi's nickname which had a lot of artistic elements. "Yang Mi, Da Mi Mi = Da Mi Mi = Da Mi Mi =..." After hearing Yang Hao's difficult words, Mr. Liu was stunned for a long time before he came back to his senses. "Seconds, we can edit the wonderful clips from Far Cry that have a lot of artistic elements, and put the clips from I'm Sorry, I'm Surrounded by Beautiful Women that also have a lot of artistic elements together for comparison." "Then add fuel to the fire by hyping up Far Cry, and use the nickname Da Mimi to make it known to the entire Internet. As long as this goal is achieved, there will definitely be a lot of people who want to try the game It's Ok! I'm Surrounded by Beauties." Mr. Liu is also a talented person. When he heard the nickname Da Mimi, he knew how to promote the product in the future, which saved him a lot of effort. - It was a boring time, and soon it was August 20th. On this day, soft articles appeared on Baidu Tieba, Blog, Weibo, Tianya... and other major platforms. "Shocked, Da Mimi has actually filmed this kind of movie" “The origin of the nickname Da Mi Mi” "How good is Da Mimi's figure?" "If you want to be a woman like Da Mi Mi, you have to use ※※ cream"... If it were a standalone soft article, the effect might not be so good, but all the soft articles are equipped with movie screenshots. The magnificent Da Mimi is so addictive. Some soft articles even have links to watch movies. Of course, in these links, there are also a lot of game trailers for "It's Over, I'm Surrounded by Beauties". Netizens are so curious that when they heard Da Mimi’s nickname and saw the movie screenshots, their bodies were involuntarily controlled by DNA and they didn’t know why they clicked on it. Originally, Youku Video bought the copyright for the movie "Far Cry", and the number of online views was not too high. But with this wave of publicity, the number of clicks increased rapidly, directly increasing by tens of millions, and the barrage of comments during the movie were all "Da Mi Mi, Da Mi Mi, Da Mi Mi". The soft article was only fermented for twenty hours, and by the next morning, the three words "Da Mi Mi" had become a hot word. All the hot searches on Weibo begin with the three characters "Da Mimi". Even a title like "Da Mimi's same clothes" made it to the top ten hot searches. However, the situation got a little better by noon. It should be that Weibo headquarters directly adjusted the popularity algorithm in the background, which made the hot searches less frequent. However, the top three were still dominated by Da Mimi, and no one could shake it. In the Jinmao Mansion Garden Community in the imperial capital, Yang Mi was applying a facial mask and following a drama on her laptop. The crew had been running back and forth for many days and finally had a day of free time.
Just when Yang Mi was enjoying his happy time leisurely, his cell phone rang. As soon as he saw it was Zeng Jia calling, Yang Mi knew that she probably had something important to discuss with him. "Look, it's a hot search, come to the company right away after you've seen it." Hearing the other party's anxious voice and the tone that brooked no refusal, Yang Mi's heart skipped a beat, and he had a premonition that something bad was going to happen. When Yang Mi opened Weibo and saw the trending searches, she was almost scared to death by the series of three words "Da Mimi" on the trending searches. You have to know that black and red were not popular in 2012, and Yang Micco still wanted to be a people's artist and had lofty ambitions. When I saw Da Mimi all over the hot search, I thought some black material about me had been exposed. - Both Yang Hao and Vice President Liu attached great importance to this promotion. Yang Hao also stayed in the Penguin Video Department, waiting for feedback on the promotion in order to adjust the subsequent promotion plan. At this time, the two no longer felt the previous pressure. Seeing the popularity of the three words "Da Mimi", they both understood that this promotion was a success. "Come on, cheers," Yang Hao and Vice President Liu directly treated the conference room as a restaurant and started eating and drinking. They thought the publicity campaign would take a long time to produce results, so they ordered takeout in advance. "Mr. Liu, we can't let our guard down. We need to control the promotion rhythm in the future. In the next stage, we need to transfer the popularity of Da Mimi to "It's Over, I'm Surrounded by Beauties". Only when "It's Over, I'm Surrounded by Beauties" becomes popular can we truly win." Seeing that Vice President Liu was a little proud, Yang Hao reminded him in time. "If there's nothing else, I'll leave first. Remember to contact me by phone if you have anything." After having dinner with Vice President Liu and chatting about the promotion of "It's Over, I'm Surrounded by Beauties", Yang Hao got up and left the Penguin Video Department. - When Yang Hao returned to his residence, his cell phone started vibrating. When I looked at the caller ID, I saw the note "Da Mi Mi". It's over. It's time to settle the score with me. With a nervous heart, Yang Hao answered the phone. (End of this chapter)