Chapter 136 Sold OutLi Dazui's eyes were burning as he looked at this and that. The emotions of the people around were completely ignited. Demonstration field. Technicians from Tianhe Seeds operate the machinery, demonstrate the key points of single-grain mechanical sowing technology, and sometimes let farmers learn how to do it. Looking at it is one thing, doing it is another. Some people do it crookedly. Huoyazi curled his lips when he saw this. "Although Tianyu No. 1 seeds are expensive, you only need one seed per hole, and all the seedlings will grow after one sowing. So you only need three and a half kilograms of seeds per acre of land." "There is no need to thin out the seedlings, which reduces the amount of seeds used, so the cost per acre is not much higher." Generally speaking, the amount of corn seeds used per acre is about 6-10 kilograms. Li Dazui said: "Zhengdan 958 uses a similar amount of seeds, and has fewer management procedures."
"The yield gap is too big. Last year, we also encountered a late spring cold snap, and Zhengdan 958 was severely affected. Not only the late spring cold snap, but also diseases and insect pests, heavy rains, spring tides, etc., can cause serious yield reductions." "Tianyu No. 1 didn't even reach the 3000 kilograms advertised," Huo Yazi covered his mouth and whispered, "The secret of Tianyu No. 1's high yield lies in fertilizer control..." Just then, A tour bus loaded with seeds arrived at the site. "I'll tell you in detail when I get back." Huoyazi rushed out in one swift step, first snatched a large bag of seeds, and then did not forget to help Li Dazui take some. "Give me 40 kilograms of seeds first." "Big Mouth, hurry up, come and help." He has about 10 acres of land. He tasted the sweetness last year and plans to plant corn on it all this year. Li Dazui also followed. Imagine that you are a farmer, would you buy seeds promoted by a stranger or by an acquaintance? Seeing their appearance, farmers who also planted Tianyu No. 1 last year started to clamor. "Fuck you, you bastard, you are so dishonest." While talking, they did not stop. They crowded in front of the truck, pulling out seeds one after another, and some even climbed onto the truck. As the saying goes, "A thousand good things are not as good as seeing them, and gold and silver cups are not as good as word of mouth." The yield is high and the quality is good. They witnessed the harvest scene with their own eyes and even tried to grow it themselves. Hurry up and grab it! The rest of the people couldn't sit still either. Farmers all follow the trend. Seeing their neighbors buy Tianyu No. 1, they buy two bags without caring whether the seeds are good or not. quickly, The seeds that were brought were divided up.
Those who were slow and failed to grab the seeds regretted it and kept pulling the marketers to their limits. "That's it, is there anything else?" The marketing staff was helpless, "There's still some in the store, you have to go to town to buy it." "Fuck, can someone give me some seeds? Everyone is grabbing so many, how can I plant them all?" No one responded. The farmers were not stupid. Looking at the situation of Tianyu No. 1, it was very likely to repeat the situation when Zhengdan 958 was first released: the goods could not be bought. Huoya advised, "Meng Quezi, hurry up and go to town. Don't be so stubborn here. If you go too late, the goods will be sold out." "MD, you know I'm crippled, but you don't give me any." Guo Yang stood in the crowd like a bystander, and he was very satisfied with the results of the meeting. The same demonstration field, Tianhe has more than 600 locations across the country, located in major corn-producing areas, and organizes on-site trade shows when appropriate. This marketing model, which is extremely common in later generations, represents innovation in this era. Just like farmers like to try new varieties, This in-depth technical service model is also popular among farmers. From sowing, management to harvesting, we provide full-process tracking services, good methods follow good seeds, and services are in place throughout the entire process. On-site comparison allows farmers to personally experience the advantages of the varieties and increase feedback behavior. At the same time, on-site meetings can provide farmers with knowledge and techniques on fertilization and prevention of pests and diseases. Ultimately, in this way, whoever controls the end consumers of the product will control the market's voice. …… The fragrance of wine is not afraid of deep alleys. What's more, Tianyu No. 1 is not behind in traditional publicity channels, including television, newspapers, discs, banners, etc. The arrival of the sowing season has completely ignited the seed market. Various varieties have shown their talents. Zhengdan 958 is still popular, the 'lazy corn' is well-known, and the yield is not bad either. Coupled with Denong's strong production capacity, perfect marketing network and affordable prices, it is still highly sought after. But apart from the popular Zhengdan 958, Tianyu No. 1 also caught many people's attention! Amidst a chorus of doubts and criticism, Tianyu No. 1 became a hit! At trade fairs across the country, the seeds are sold out as soon as they arrive. Farmers specifically asked dealers to buy Tianyu brand seeds, and even queued up during the peak marketing period. In some cases, the stock was sold out. Shandong Province, a store affiliated to Ronghua Company.
"No, not a bit." The farmers were still reluctant to take back the money they had handed over, saying, "It should be available in the second half of the year, I'll give you the deposit first." "Ah, is this still possible?" "I can tell from the looks of it that you're new in the business. That's how I grabbed Zhengdan 958 back then." His planting area is large, covering several hundred acres, but because of his momentary hesitation, the seeds were out of stock. Shazhou Seed Industry. Xie Fanglin is also keeping an eye on the sales data of Xianyu 335. Although it is the first year on the market, Xianyu 335 has no shortage of supporters. It is estimated that the promotion area this year will reach 30 acres, the seed sales volume will exceed 100 million kilograms, and the revenue will exceed 3000 million. The profit margin is extremely high, reaching over 50%. But wherever Xie Fanglin went, he could feel the bustling scene of Tianyu No. 1. It made him unable to sleep or eat. Corn, as the largest grain crop in the country, stirs the nerves of many people and departments. The same is true for the Ministry of Agriculture. Data from all over the country are gathered in Beijing. One list after another reached the ears of various bigwigs. Zhengdan 958 has a market share of over 30%, with sales of million kilograms of seeds and sales of million yuan. "Yeah, it's OK, not bad." Tianyu No. 1, promotion area of 1100 million mu, sales of million jin of seeds, sales of 14 billion? "Hmm? Is this data correct?" "Leader, Tianyu No. 1 has also been included in the improved variety promotion subsidy project, so the data should be accurate." "Oh, Tianyu is only related to the subsidy for improved varieties. Can ordinary people afford this retail price?" The man nodded awkwardly. The leader continued to look, and soon he saw Xianyu 335. Its selling price of 60 yuan per kilogram made him frown again. "We have a long way to go in scientific research. Our core competitiveness is too poor. Even companies like Denghai have chosen to cooperate with multinational companies." "If there is no further reform, the research and development capabilities cannot be transferred to seed companies, and domestic seed companies will still think about importing seeds from abroad." After a pause, "Tianhe Seed Industry is pretty good." Seed Industry Weekly is a central media outlet, and relevant information from the Ministry of Agriculture was quickly transmitted. Xu Ping had it made overnight, and it was printed and distributed in various newspapers including the Farmers’ Daily the next day. It sparked heated discussion. The performance of Zhengdan 958 is quite normal, but what the hell is Tianyu No. 1?
Super corn reappears? The revenue of a single product exceeded 10 billion? Where did this monster come from? Zhang Yang from Denong Company was envious. With such a terrifying selling price, the profit must be very high. This has added fuel to the seed market. Xu Xiaoxue, who was already driving along the Northwest Ring Road, also saw the report and immediately couldn't help but look for the nearest farmers' market. When I asked, it was out of stock. …… "out of stock?" "Then I'll order 1500 million kilograms of goods for the second half of the year. Please calculate the deposit and I'll arrange for someone to call you." "No hurry, let's sign the contract first." Qu Yang hung up Zhao Hua's phone call and said with a smile: "The dealers in Shandong Province are also out of stock." "It's selling so well that sales have surpassed 10 billion yuan! Now it's almost 14 billion yuan." "The profits are even more exaggerated, conservatively estimated at 60%-70%." "Boss Yan, you have to keep a close eye on this year's seed production. Last year, we only produced 20,000 acres of seeds. It was useless." Yan Qun first glanced at Guo Yang, who was at the top of the group, and then said unhappily, "Who was complaining about too much production last year?" With two years of experience, Tianhe has already mastered the seed production of Tianyu No. 1. Under normal management, the seed yield per mu can reach 2000 jin. Last year, 2 mu of seeds were produced, with a total output of about 4000 million jin. But given the current situation, it seems not enough. They both looked at Guo Yang. “How much area will be expanded this year?” Guo Yang pondered for a while. “Under joint research by the marketing and production departments, seed production was expanded to the largest area.” "Next year, the price of Tianyu No. 1 will drop!" It’s so popular, counterfeits must be on the way! (End of this chapter)