Chapter 160 Planning Guo Yang stood by and watched Qu Yang write down the relevant a while, Qu Yang returned the phone, and Guo Yang gave Yu Xiaochuan a few more instructions. "You should stay in Wuyuan for the time being. The grass will soon be cut. The people from the Dairy Farmers Association should be here soon. You should follow them." It is estimated that the revenue from forage grass will account for nearly one-third of Jiahe Group this year, and its importance is self-evident. "it is good." "I will temporarily let Qu Yang take charge of the investigation of the inferior milk powder. Tianhe Seed Industry has a wider range of options." In fact, Guo Yang felt that Tianhe Seed Industry's approach was more wild, and Qu Yang was more unscrupulous in doing things. He was more familiar with the countryside and could be ruthless. In comparison, Yu Xiaochuan may have had more contact with foreign businessmen and gradually developed a more elegant temperament. After finishing the communication with Yu Xiaochuan, Guo Yang looked at Qu Yang again. "There is no need to be too anxious. The main thing is to expand the scope of involvement and cause sufficient social response, so that the stubborn disease can be eliminated in one fell swoop." Qu Yang had already understood the whole story.
“When would be a good time?” "next year!" Jiahe’s layout in the dairy industry has not yet completed the closed loop. The dairy farm initially introduced 2000 cows from Hutubi. With the expansion and continuous introduction of new breeds in the past two years, the farm now has to dairy cows in production. Adding the herders in the radiation area, there are still 10,000 or 20,000 heads, but it is far from enough. Only two processing companies were acquired, and they were limited to Long Province and lacked a nationwide sales network system. As for the dairy cows bred with the genes of dairy cows from the seed store, they were named Hexi dairy cows by Guo Yang, and there are currently only nearly a thousand of them. Guo Yang thought for a moment and then said, "There is one more thing. Tianyu No. 1 is stuck in the quagmire of genetic modification. Don't you have any ideas?" "What about the reporter?" Guo Yang lowered his voice, "Put pressure on Science Daily. If the reporter has no background, see if we can get him in. Then investigate who did it. During the sales season, we will focus on grabbing his market!" Qu Yang also laughed sinisterly, "Hehe, I'm good at this." The two were drinking tea and chatting when they happened to see Xiang Tianshan coming out from the bathroom. He waved and Lao Xiang came over. "There is a new batch of grass seeds that need to be propagated. They are over at the warehouse." Xiang Tianshan naturally understood what Guo Yang meant by the warehouse. He nodded and then continued. "The existing forage seed processing capacity can no longer keep up, and a new factory is needed. The city wants us to move to the industrial park as well." "Let's stabilize it first and see if we can rent a few factories." With 2000 million kilograms of alfalfa No. 1 seeds and 6 new grass seeds produced every year, the factory does need to be expanded. But Guo Yang didn't want to let Muhe enter the industrial park. With the expansion of Jiahe Group, how could a small industrial park like Jiuquan accommodate Jiaolong?
Jiayuguan, a heavy industrial city. Jiuquan, a commercial center city. The two cities are only 22 kilometers apart, but there is a barren Gobi desert in between. Guo Yang wants to take over this piece of land. The next day. Guo Yang discussed with Xie Shijie again about the introduction of new breeds to the dairy farm, forage processing, the integration of the two dairy companies, and the two cities’ planning for the Gobi Desert… Then we embarked on the journey to Shandong Province. On the way, he read the information of Weiwei Group again and again. In the soy milk industry, Weiwei has become synonymous with the entire category and has firmly established the concept of soy milk. The brand market share is 85% and the brand awareness is 90%. “VV Soy Milk brings joy and happiness” has become a household name after years of promotion through CCTV advertising. It can be said that Weiwei is synonymous with soy milk. Its market share and popularity mean terror to any competitor in the industry. But the seemingly powerful brand Weiwei is far from reaching the heights it should be, and its sales have been declining year after year. ，，后起之秀蒙牛2003年就达到了50亿。 After taking the lead in the soy milk category, Vivi did not focus on expanding the category, creating followers, and attracting competitors to join. Instead, it directs all promotional efforts towards the brand itself, without taking responsibility for category expansion. Ultimately, the soy milk industry, which has huge potential demand, has not had any strong competitors, and has been shrinking while its competing milk category has grown rapidly. As the industry shrinks, the biggest loser is naturally the leader Weiwei. After reading Weiwei's relevant information, Guo Yang was also deeply moved. It gave up on continuing to promote soy milk and instead invested heavily in the dairy industry where it had no competitive advantage. In the short term, the company's growth will be immediate, but short-term interests will suck away a lot of Weiwei's funds and profits like a vampire. After a few years, Vivi wanted to refocus on the soy milk industry and devote all its efforts to developing the soy milk category, but it missed the best advantage to compete with milk. What’s even more heartbreaking is that Vivi spent four years helping competing milk brands improve their market position. Guo Yang compared Jiahe. Jiahe’s dairy business has already taken shape, but it has been slow to launch publicity and promotion because it has not been prepared enough. New Hope, Weiwei and the capital empire Delong Group... The lessons from the past are still before us.
First, make sure that the forage and seeds of the main business are good, expand the market, and then it will be a natural step to enter the dairy industry. In addition, the reason why a leader is strong is precisely because he has many followers. If you lack followers, you will never be truly strong. It was Crest’s relentless pursuit of Colgate that made anti-caries toothpaste the largest toothpaste category; Nongfu Spring and Wahaha are competing against each other. Yili and Mengniu are competing with each other. Jiahe also needs followers to help expand the market, like Huihuang Seed Industry. After Alfalfa Agriculture and Animal Husbandry occupied the high-end alfalfa market, Huihuang not only took a bite of the mid- and low-end alfalfa market, but also explored areas such as oat grass. The domestic forage market, led by companies such as Alfalfa and Huihuang, has made great progress compared to the original time and space. This also gives Guo Yang the confidence to relieve the dairy industry in advance. With the support of high-quality forage, the domestic dairy industry will not collapse. The thoughts were pulled back. Guo Yang has roughly figured out the cause and effect of the relationship between Weiwei and the Jiusan Group. Weiwei Group approached Jiusan Grain and Oil Company to cooperate in building a non-GMO soybean base. Jiusan Grain and Oil Company disliked Weiwei Group's lack of knowledge of agriculture and brought in Jiahe Group to reduce costs and increase revenue. Weiwei Group may not want to bring in Golden Harvest because the two are in competition... Guo Yang wondered if it was possible for the Weiwei Group to cede its dairy business to Jiahe? The food and beverage marketing network that it has built over more than ten years is what Jiahe needs most. But the conclusion is impossible! Both the dairy and wine businesses under VV belong to the grain sector. There is a certain market and technical relevance to its main business, but coke, coal, real estate and finance have nothing to do with its main business. Then why did Golden Harvest want to cooperate with Weiwei? It's totally unnecessary! On the contrary, Vivi's style of doing things here and there clearly underestimates the potential of the soy milk industry. The dairy business under Jiahe may also get involved in the soy milk industry. The plane landed at Quancheng Airport in Shandong Province. Yu Honghai transferred a full-time driver for him from Fengkai Agricultural Machinery. Driving all the way to Jeju Prefecture, Jiaxiang County, the Tiandou No. 1 soybean base is located here. In the evening, Guo Yang met with An Tao, the production manager of the Jiaxiang base. Guo Yang's first impression of An Tao was somewhat similar to that of Yan Qun, a thin man in his forties, wearing jeans, leather shoes, and a T-shirt. He has worked in local agricultural bureaus and township governments. After a brief chat, I can tell that this person has some technical skills, but I can't tell much more. After resting for a night in the hotel, Guo Yang arrived at the Jiaxiang soybean base.
Jiaxiang is located in the southwest of Shandong Province. The land here is fertile and easy to cultivate. It is known as "Look at Shandong Province for Chinese soybeans, and look at Jiaxiang for Shandong soybeans." The emerald green bean sprouts swayed gently in the sunlight, exactly the same as what Guo Yang had seen in the photograph. From this point of view, An Tao is quite pragmatic and does not carefully select "photos" to fool people. An Tao introduced to Guo Yang along the way, "The base adopts the step-by-step propagation technology of original seed-original seed-field seed. The seed quantity is gradually expanded, and the seed quality is well maintained." "The commercial variety Tiandou No. 1 has basically perfectly inherited the characteristics of the original variety. Whether it is high temperature and drought or high humidity and heavy rain, it is very resistant to disease and lodging." Guo Yang asked: "What about salt and alkali resistance?" An Tao smiled and said, "This year's dozens of promotion and demonstration bases were all selected on saline-alkali land, and the seedlings emerged very neatly." Guo Yang wandered around the base for the whole morning. The entire base was in circulation, with a total area of about 3500 acres. Most of them are commercial crop fields. As he learned more, Guo Yang became more confident. 天豆1号是2004年4月培育的，当年就扩繁了120亩，。 This year's commercial planting area has expanded to 3000 acres, and about 3 kilograms of seeds are used for promotion. Following the style of Tianyu No. 1, the marketing department and the production department worked together to establish promotion demonstration bases in Shandong Province, Heilongjiang Province, Hebei Province, Liaoning Province, Inner Mongolia Province, and Jiangsu Province. And it is mainly saline-alkali land. From the very beginning, it was full of gimmicks to attract the attention of farmers. Guo Yang calculated that from 3000 mu of commercial farmland, he could harvest 144 million kilograms of seeds this year, so the sowing area would be around 18 mu. It is far from meeting the market demand. Mr. Xue, seeds are in short supply! Guo Yang also saw the soybean breeding laboratory in the base, which was established only in the past two months. It is mainly a few newly graduated graduate students and doctoral students who are tinkering with it. In the breeding fields, hundreds of soybean germplasm materials have different shapes, and one word stands out: ugly! Some were bitten by insects, some had yellow leaves, some were dwarfed, and some were about to die of dryness... Li Shushan, the leader of the laboratory, explained with a bit of embarrassment. "When seeds grow under extreme adversity, they are more likely to break through the limits of life and select high-quality genes." Guo Yang nodded. Breeding is meant to conceal one's tracks. It would be best if it can produce results, but if not, it can still enrich his germplasm resource bank. Then the seeds are recycled and processed again in seed shops. This is Tianhe’s core breeding system. Guo Yang suddenly thought of the seed hunter Bi Qiang. He didn't know which desert he had gone to look for wild germplasm resources. (End of this chapter)