Chapter 181 Agricultural Website All fighters win by right combination and by the fragmented dairy market, Hexi Dairy has the strength to launch a frontal attack. However, while launching a frontal attack, combining it with marketing through events can help build brand awareness more quickly. Under certain circumstances, the entire event is detonated through the power of creativity and public opinion in order to achieve the best marketing effect. Asking Qu Yang to continue to pay attention to milk source safety is also to take precautions against the melamine incident in advance. Qu Yang pondered for a while. “In fact, up to now, we have also met many knowledgeable people, and through various channels we have learned that there are 12 or 13 ways of milk fraud, and the trend is increasing. Many people actually know about the situation, but too many people have concerns.” A moment of silence. "Boss, do you know the dairy industry big shot, Ding Mian?" Guo Yang thought for a moment, "Vice President of the Guangdong Dairy Association?"
"Yes, he has also been criticizing the media recently, especially the 'flash steaming' process, criticizing that flash steaming has been packaged by dairy companies as a popular high-tech method." Flash steaming is a process of dilution by suddenly reducing high pressure to sterilize fresh milk. Guo Yang also recalled. During this incident, Wang Dingmian was always at the forefront of the battle. Wang Dingmian is a latecomer to the industry. Before entering the dairy industry, he worked in public security and foreign affairs for 15 years. His 15-year police career has cultivated good professional habits for him, enabling him to eliminate interference factors, get to the bottom of cases, and handle cases independently. For some dairy companies, Wang Dingmian is obviously an unpopular figure who likes to expose the shortcomings of the industry everywhere. He dares to speak out and is known as "the first cannon of China's dairy industry", "Wang Cannon" and the cleaner of the dairy industry. In addition to the OMP incident, Wang Dingmian is also one of the opponents of the "fresh milk ban", a whistleblower of many N product safety issues, and has challenged the dairy packaging giant Tetra Pak many times in public... Wang Dingmian is the stubborn stone that relevant enterprises have repeatedly failed to conquer, and he has always stood outside the marketing and public relations radius of dairy companies. The dairy giants in the north use ambient temperature milk to break through the limitations of sales range and occupy the national market share, but they are always frustrated in Guangdong Province. Guo Yang asked: "What happened to him?" "You can provide him with clues." "He is a permanent member of the Huaxia Dairy Association." Guo Yang thought for a while, "The time is not right yet. We all know the problem now. Besides, aren't you afraid of hurting others?" Qu Yang smiled and said, "No, he is such a person. Besides, he should come to Jiuquan soon." "Oh?" "When Wang Dingmian was attending a meeting in Ning Province, he accidentally drank Hexi's milk. He heard that there was a limited supply of milk, so he wanted to come and taste it." "Then we can make an appointment to discuss this issue and see how much he knows." Guo Yang said.
The milk supplied by Hexi Dairy in limited quantities comes from raw milk from cows bred with high-quality genes provided by seed shops. There are nearly a thousand cows in total, but only a few hundred are in the milk-producing period. However, the basic amount has increased, and the reproduction speed can be slightly accelerated through various techniques such as embryo reproduction. Qu Yang said: "Okay, I'll take the initiative to contact them first." Guo Yang invited Yu Xiaojing in and made a cup of tea for each of them. Looking at the simple and solemn office, Guo Yang said, "Come down and equip my office with a set of high-end tea sets, and a few pots of green plants, but don't give me a money tree." Ning Xiaojing nodded. Wearing a slim-fitting suit, she also felt a little curious. It was the first time he saw his boss pay so much attention to a person. Guo Yang did not shy away from talking to Qu Yang about the next seed industry work. While understanding the channel situation, learn and accumulate industry knowledge. This is a critical period for seed production, and seeds such as corn, sweet peppers, and vegetables are about to enter the harvest period. The marketing of seeds begins from this moment. With the opening of the market, the seed sales season has shortened and the peak period has become more concentrated, from the previous 60-90 days to the current 30-45 days. However, channel competition is becoming increasingly fierce, and market maintenance cannot be relaxed for a moment to prevent dealers from easily disrupting the market by selling goods to other parties. The profit distribution of each link must also be reasonable, and the quality of seeds must also be well controlled. It is also necessary to provide farmers with high-quality technical services. The arrival of the harvest season is also an excellent time to carry out field harvesting demonstrations. Which farmer would not be confused by such a high yield? It is true that good wine needs no bush, but a seed company should establish a complete and long-lasting technical service system to drive product sales through technical services. Gain maximum recognition from consumers in various after-sales service activities, establish the company's credibility, and thus enhance the brand value of Tianhe Seed Industry. Instead of saying that my Tianyu No. 1 is awesome, has a high seed yield, and the corn ingredients are good, farmers will definitely buy your seeds. If the dealers don’t make money, they won’t give a shit about you. However, through the acquisition of Denong agricultural supplies supermarket and its own sales outlets in the northwest, Tianhe has basically formed a two-pronged marketing structure. In Qu Yang's plan, with the help of Denong agricultural supplies supermarket, Tianhe's future development direction is to become a seed producer that can truly implement exclusive agency style stores. Fertilizers, pesticides and other agricultural supplies can only be incidental. Because the supply and marketing cooperatives in various provinces are too powerful, many provinces have not yet relaxed restrictions on agricultural supply supermarkets. However, Guo Yang did not quite agree. He knew that in the future, agricultural supply supermarkets would be spread all over the country. “Is it possible to build a seed online sales platform based on Denong Agricultural Supermarket?” "Internet?" Qu Yang frowned. “Yes, I am considering setting up an agricultural e-commerce website for the group, starting with seeds and gradually covering fruits and vegetables, livestock and poultry, meat and eggs, aquatic products, agricultural and sideline processing, grains, oils, rice and flour, agricultural supplies and agricultural machinery and other categories. It mainly serves rural users, provides supply and marketing channels for agricultural products, and publishes national agricultural product market trends, the latest agricultural policies and news, and invites experts to explain agricultural production technology issues..."
Guo Yang spoke out his thoughts all at once. He had this idea since Weiguang Company failed to catch up with Alibaba's express train. Qu Yang's frown deepened, and even Ning Xiaojing, who was lingering in the office, showed a surprised expression. She has worked in investment and financing in Beijing for several years. It is known that Beijing, as an economic, political and cultural center, has the largest number of agricultural websites in the country. There are even fewer agricultural websites in the western region. There was silence for a while. "I don't understand this, boss." After saying that, Qu Yang looked at Ning Xiaojing. "Xiao Jing should understand this." Ning Xiaojing smiled. Guo Yang smiled and said, "I don't understand either. I even learned seed marketing knowledge from you guys." "It doesn't matter if you don't understand. I'm not asking you to do it. I'm just going to use Tianhe Seeds as a pilot. I'll let the people from Weiguang Company and the Strategic Investment Department take charge of the details." "We can also set up a special team, with me as the leader and you as the deputy leader." Qu Yang had no choice but to nod in agreement. Well, it really is true that those who are capable get more work! (End of this chapter)