Chapter 201 Exaggerated Pre-sale Amount Tianhe’s distributors participate in all field demonstrations held across the country and are also important dealers made a lot of money last year by acting as agents for Tianyu No. 1. It is widely rumored on the Internet that a town agent earns more than one million yuan a year. This is not groundless but a fact. The bumper harvest of this year's demonstration meeting not only ignited the enthusiasm of farmers to buy seeds, but also ignited the emotions of dealers. The only concern is that there are already traces of copycat seeds on the market. This is the biggest hidden danger. For example, the market share of some varieties could reach 60% to 70% at their peak, but because of the copycat seeds, the market share quickly dropped to around 30%. They also continue to compete by lowering prices, and profits are becoming thinner and thinner. However, Tianhe Seed's determination to protect its rights has greatly encouraged dealers, and they have also participated in the anti-counterfeiting campaign with remarkable results. The largest cancerous seed production base has been suppressed, which means that there are fewer counterfeit seeds circulating on the market. Due to various reasons, Tianhe Seed Industry's sales entered its peak season ahead of schedule.
10 month 15 day. Tianhe Seeds held its first sales conference and announced the launch of seed sales for the new year. The seeds were still being processed, but the sales event was almost out of control at one point. Dealers are rushing to pay pre-sale deposits, and other seed companies would be envious of this scene. Every October, seed companies face the tightest funds because they have to settle seed payments with farmers, and cases of overdue propagation fees are common. In order to deal with this situation, seed companies also chose pre-sales, but the results were not satisfactory. It is extremely rare to see someone like Tianhe actively rushing to hand over something. Even in Wuyuan, Guo Yang could feel the popularity of Tianhe from the grassroots level. If you walk into the exclusive agency store of Tianyu No. 1 in the local town and stay there for a while, you can see many farmers looking for dealers and asking to buy Tianyu No. 1. There are still five or six months before next year's spring sowing. In a situation of oversupply in the entire seed market, Tianyu No. 1 has taken an extremely abnormal path. "Let me grow for three thousand years..." Guo Yang answered the phone, and Qu Yang's excited voice came over, "It's crazy!" "The 2 million kilograms of seeds produced this year, including several million kilograms of seeds recovered from counterfeiting, were immediately sold out." “As a result, sales of all kinds of vegetable seeds have also increased significantly!” "Pre-sales have already exceeded 10 billion." "The terminal market is also booming. Farmers who have made money in various places are going crazy and paying deposits six months in advance. In some township agents in hot areas, the seeds have been almost sold out before they even appear." Qu Yang kept talking. He has been engaged in marketing for decades, but he has never seen such a situation. That’s 6000 million kilograms of seeds. If you include those recovered after anti-counterfeiting efforts, they can be used to sow nearly million acres of land!
It accounts for one-sixth of the country’s corn planting area! Last year, Tianyu's promotion area was just over 1000 million mu, but it increased to nearly 5000 million mu in one year. The increase is too amazing! Even if the ex-factory price of Tianyu No. 1 is lowered to 25 yuan per catty and the terminal price is adjusted to 30 yuan per catty, the sales volume will still exceed 60 billion yuan. How much was Huaxia corn seed sales last year? 70 billion yuan! This year, it is very likely to exceed billion yuan! Among them, Tianhe has an absolute advantage. Qu Yang only felt his heart boiling and beating fast, but he heard the boss's slightly calm laughter. "Isn't this how it should be?" "We have done so much preparation, from sowing to harvesting, so that farmers can experience the service and make money, so they are willing to spend money to buy our seeds." "We have spared no effort to fight against counterfeiting, and it seems that we have received huge compensation and a large number of seeds have been recycled, but after all the efforts, this amount of compensation can only cover the costs." Qu Yang closed his eyes and took a few deep breaths. During one field demonstration after another, the rumbling sound of machines harvesting rows of corn complemented the smiling faces of the farmers. "Yes, that's what we should do." Guo Yang smiled and said, "Don't relax. We need to improve our basic market. Now it's just pre-sale. We need to serve the farmers well and make money for them. Only then can Tianhe prosper." By planting corn, one acre of land can increase income by several hundred yuan. It is hard for farmers who are eager to get rich by farming not to be happy. But Tianhe has been able to expand so quickly not only by selling seeds but also by selling services. Guo Yang was afraid that Qu Yang was overwhelmed by his thoughts, so he asked, "What are the farmers busy with recently? What are the grassroots marketing personnel busy with?" Qu Yang hesitated for a moment and said, "It's mainly selling corn." "I see. It's the off-season anyway. We will immediately mobilize Tianhe's marketing staff to go to grain depots, corn processing plants, and feed mills in corn production and sales areas to help farmers promote Tianyu No. 1 commercial corn." Guo Yang responded quickly, saying with a smile: "The company's help for farmers to sell grain is not a 'sideline', but an important part of the 'main business'." "The corn produced by farmers is in good market and they will continue to buy seeds from enterprises next year. Don't let the temporary victory go to your head." Qu Yang also understood this and said, "Should Tianhe invest in some corn processing companies to form a complete industrial chain?" Speaking of corn processing, Guo Yang immediately thought of biofuels. All sectors of Jiahe are big fuel consumers, especially the agricultural machinery team. "Absolutely. It's best to pay attention to corn ethanol processing. Once the group recovers next year, we can make a breakthrough in this area." "Okay, Boss, when are you going back to Jiuquan? Or are you going directly to Liao Province to attend the Seed Industry Summit?" Guo Yang smiled and said, "I will lead the anti-counterfeiting team all the way to Liao Province, and I will make all the counterfeit dealers along the way terrified!" "Hahaha, those who use the Tianyu No. 1 deck are in big trouble this year." "That's it for now, we'll meet up in Liao Province." After ending the call with Qu Yang, Guo Yang's calm face became excited. He stood up and punched hard, which surprised Luo Xiu who was following him. Guo Yang's previous calmness was all pretended. He has received more than 10 billion in advance payments. Next year, the sales of Tianhe's Tianyu No. 1 product alone will exceed 40 billion yuan. Because of this year's hard work, next year's profit margin will remain steadily above 85%. Jiahe’s liquidity suddenly recovered!
Guo Yang was like a chicken with blood pumped up, and shouted heroically: "Let's go, continue to fight against counterfeiting!" When Guo Yang was still obsessed with fighting counterfeiting, the seed industry was also overwhelmed by the wave brought by Tianyu No. 1. Media from all over the country rushed into fields and agricultural supply stores to interview farmers, vendors and manufacturers truthfully. In the Northeast, golden corn sways in the breeze, harvesters rumble in the fields, and the black soil also ushered in the peak of autumn harvest. The farmer stood in front of the grain truck and said with a smile: "We can produce 35000 kilograms of grain in one go. In the past, we couldn't even think about it. But this year, despite the disaster, we can still easily achieve it." "Tianyu No. 1 has good commercial value. It is a colloid grain with hard kernels and good quality. Feed mills and corn harvesting places like it and it sells well." "Tianyu No. 1 has a stable and high yield. It can be used in drought or flood conditions. If the fertilizer is properly applied, it can still produce high yields in this horrible weather like this year." "Tianhe is fighting against counterfeiting. In the past, when good seeds came out, it was easy to buy fake seeds. In order to prevent accidents, we often planted five or six varieties in 20 to 30 acres of land." Compared with the laughter and joy of the farmers, the seed streets everywhere are generally filled with wailing. Since we are not the agent of Tianhe, it is extremely difficult to get the copycat Tianyu No. 1 seeds. Even if we have them, we have to sell them with great caution. Forced to do so, many people can only sell other types of products, such as Zhengdan 958 and Xianyu 335. As for other seed manufacturers, they are also anxiously running around. According to this trend, the planting area of Tianyu No. 1 is likely to exceed million mu, or even million mu, within two to three years. Occupying 60% to 70% of the national corn market, it will drive a large number of small seed companies into extinction! Although Tianhe’s anti-counterfeiting efforts are fierce, if they really push the issue to the extreme, they will never be able to defeat all the counterfeits. All major seed companies are looking forward to the Seed Industry Summit, and it is public news that Tianhe’s big boss will attend the summit. Everyone is curious about how Tianhe will perform at the Seed Industry Summit. After many twists and turns, Guo Yang followed one of the anti-counterfeiting teams and, after a big detour, arrived in Liao Province again. Guo Yang plays more of a symbolic role in the anti-counterfeiting team, demonstrating determination and serving as a bridge of communication with local authorities. After all, this is really offensive, but fortunately, the anti-counterfeiting team has a large number of people and dealers from all over the country are involved, so safety is guaranteed. Fengtian. Guo Yang met Qu Yang in the hotel. Tomorrow is the day of the Seed Industry Summit. The Corn Seed Industry Summit was organized by the China Seed Association and hosted by Liaoning East Asia Seed Industry this year. All the major domestic corn seed companies were present. Huazhong Group, Denghai Seed, Origin Seed, Denong Seed, Fengle Seed, Golden Nonghua, Tunyu, Sanbei, Danyu, etc. A total of 13 companies, as well as associations and local agricultural science academies and seed management bureaus. Guo Yang spent an entire night digesting the manuscript drafted by Qu Yang and combining it with his own recently sorted thoughts. You may not necessarily have the opportunity to speak at length. But Guo Yang would not fight an unprepared battle. The next morning, Guo Yang and Qu Yang went to attend the meeting, but the meeting room was not big enough, so Guo Yang sat at the main table while Qu Yang found a stool and sat down.
Coincidentally, on his left is Li Denghai of Denghai Seed Industry, and on his right is Zhang Lei of Denong Seed Industry. When Guo Yang sat down, Li Denghai said, "Brother, Tianyu No. 1 has been standing out from the crowd recently!" Li Denghai's voice was neither loud nor soft, but it was just enough to cover the entire conference room. The rest of the people stopped talking and turned to look at the person in charge of Tianhe Seed Company, who has been in the limelight recently. The first impression is youth. Among a bunch of middle-aged uncles, Guo Yang is definitely the youngest, yet mature and steady. Facing the gaze of the crowd, there was no trace of timidity or retreat. Zhang Lei from Denong also joked: "Mr. Guo, Tianhe's harvest demonstration is going strong, are they trying to sweep across Henan Province?" "Tianhe is no less capable in fighting counterfeiting and protecting rights, and has the potential to subvert China's seed industry!" "I think we don't need to do breeding anymore. One Tianyu No. 1 is enough." Guo Yang only felt a sour smell coming towards him. (End of this chapter)