Chapter 222 Hot-selling agricultural machineryFebruary 2th, rain. The Spring Festival holiday has been over for more than ten days, and the land is filled with auspicious elements. The capacity expansion has been completed at Fengkai Agricultural Machinery Weifang Production Base. Fengkai Agricultural Machinery, which resumed accepting orders last winter, has a backlog of orders. In the production workshop, the roar of machines can be heard one after another, and all production equipment is running at full capacity. Employees shuttle between the equipment, each performing their duties and working in an orderly manner to ensure the efficient operation of the equipment. Currently, it can produce 150 large wheel tractors and a large number of matching agricultural machinery and equipment per day. The number of employees is also increasing and has already exceeded the 10,000 mark. Although the snow has not completely melted, the hardworking farmers have already started making preparations. The agricultural machinery market has ushered in another wave of sales boom.
Especially the agricultural machinery listed in the agricultural machinery subsidy catalogue has become a hot commodity among farmers everywhere. Tractors, subsoilers, plowshares... And various small and medium-sized diesel engines. In an agricultural machinery market on the north ring of Shangdu City, farmers from various counties and districts are gathering around agricultural machinery, looking for models suitable for their local area. Wang Aijun, a farmer in Xinmi City, contracted more than 70 acres of land. Last year, his family planted Tianyu No. 1 corn, which not only yielded a good harvest, but also allowed them to sell the grain early with the help of Tianhe. Now that I have money, I also receive government subsidies, and there are many policies benefiting farmers in recent years, so I thought about buying agricultural machinery. It doesn’t matter if there is little land. Just find two or three people in the village to discuss it and buy it together. Once production efficiency is improved, the scale can be expanded. We have the project and the equipment. As long as we are willing to work hard, we will be rich. So, just after the Chinese New Year this year, a group of people went straight to the agricultural machinery market in the city. The goal has already been set: Cheetah tractor and matching plowshare, deep tiller, and single-seed seeder. The single-seed seeder, also known as the precision seeder, is a new product launched by Fengkai this year. It also belongs to the category of supporting machinery and requires a tractor to pull. "Hello, what kind of farm machinery do you want to see?" Wang Aijun has seen the familiar trademark. During last year’s harvest fair, Fengkai’s Guwang corn harvester was a big hit. The speed and quality of the machine harvesting made the farmers who went there very jealous. Well, let’s take a look at the corn harvester before the corn harvest this year. Wang Aijun pointed over and said, "Can I test drive Fengkai's Cheetah tractor?" "of course can."
After a while, Wang Aijun excitedly got into his favorite car. "Aijun, how is it? How is it?" "Come on, now that you've tried it, let us try it too." Wang Aijun curled his lips and said, "Are you going to look at the deep tiller and the single seed drill?" "Tsk, why don't you go?" "That thing can't move without a tractor." "How do you know if it's good if you haven't tried it?" The salesperson followed and said calmly: "You can first go to participate in the centralized agricultural machinery training organized by Fengkai. You are familiar with the location, which is where the harvest demonstration meeting was held this year. The training session will demonstrate how to use various agricultural machinery and what to pay attention to, and there will also be opportunities for test drives.” Wang Aijun asked in surprise: "Really?" "I'm not going to fool you. You don't have to rush to buy deep tillers and seed drills. It's not too late to buy them after you've seen them." Others echoed: "It seems so." Wang Aijun's eyes turned cunningly. Fengkai Agricultural Machinery and Tianhe Seed Industry have the same origin. “Is there enough inventory?” The salesperson was stunned for a moment, "It should be enough, the hall is full and there is some in the warehouse too." Wang Aijun and his companions looked at each other and asked, "Can we order the seed drill and deep tiller?" "OK." "Okay, help us calculate the price. Are there subsidies?" "Don't worry about that. Fengkai's products are all included in the subsidy catalogue." After everyone in the village had tested the car, Wang Aijun and the others discussed the matter for a while, mainly because they felt the price was still a bit expensive. The Cheetah 50 series costs yuan each, but the Cheetah 120 series costs 18 yuan each. There are many small tractors in the village. When several people joined together, they naturally wanted to buy a big one and go straight to 120. But including the subsidies, it still costs 120,000 or 130,000 yuan, which is difficult! The salesperson was very arrogant, with a smile on his face, but he refused to give in at all. Just looking at the salesperson’s attitude, you can tell they have no trouble selling. Wang Aijun and his colleagues were afraid that the night would bring more trouble, so it was hard to say what the situation would be after the training session. People have to queue up to buy Tianyu No. 1 seeds, so it is inevitable that this situation will occur when buying agricultural machinery. Twelve or thirty thousand yuan, if four people share the cost equally, it would be thirty thousand yuan, including the seed drill which cost more than 1 yuan, and the deep plowing machine.
The maximum amount per household is about 40,000 yuan. It's acceptable. If we lease more land this year, and if the market is good, we can get our investment back in one year. buy! Xinjiang Corps. Zou Qing, a small leader of the regiment, has become very proud in the past two years. Last year, in order to grow Alfalfa No. 1, he took out a loan and bought two Cheetah 120s early on. The big guys are really good at their work. Taking arable land as an example, it can plow more than 300 acres a day, which is 100 acres more than ordinary machines. It's not easy to break. It doesn’t matter if it breaks down. Fengkai provides a super long three-guarantee service and the after-sales response speed is also very fast. There are full-time technical service personnel stationed, and the selected dealers also focus on service. All in all, the experience was great. In particular, last year he planted 2000 acres of alfalfa, which brought him a gross profit of more than million yuan. That feels even better. He called Yu Xiaochuan and asked, "Mr. Yu, have your grass seeders, mowers, and balers come out yet?" Yu Xiaochuan immediately became annoyed. Zou Qing came to harass him every few days and just came to show off. "You're dealing with airplanes! I've told you many times, I'm from Alfalfa, Alfalfa, if you want to buy farm machinery, just go to the local dealer!" "Hey, isn't this familiar to you?" "Fuck, you always grab me and pull me when I'm familiar with you?" "When you come to Changji someday, I will treat you to a meal, a drink and a foot wash." Yu Xiaochuan cursed and said, “Damn it, if you want something, make a list and the time you need to come over, and I’ll find someone to deliver it to you.” Zou Qing asked, "Do you have any cheaper Alfalfa No. 1 seeds?" "No more. The cheapest ones are 500 yuan per kilogram." "Give me some, too." "What's going on? Boss Zou wants to expand the area again. The price of seeds has gone up now. It's not cost-effective for ordinary people to grow alfalfa." "If you manage the 2000 acres you have now well, and harvest them in two or three years, there won't be any problems." Zou Qing smiled and said, "It is precisely because alfalfa can be harvested for two or three years that I plan to expand the area. If I can make a profit in the first year, the profit in the next two years will be enough." The good thing about alfalfa is that it can be grown for several years after being sown. Since others are willing to take the time risk, Yu Xiaochuan has no reason to refuse. "Okay, send me a list together!" Not only Shangdu and Bingtuan, but also Huimin Cooperative in Wuyuan, Fangjiang Village in Tare Village, and Tianhe Seed Industry, a large corn grower in North China and Northeast China. Agricultural machinery cooperatives from all over the country have become potential customers of Fengkai Agricultural Machinery. As for Donghe Agricultural Machinery, which is fighting hard in the Asafetida Gobi Desert, its influence left behind by its travels across the country cannot be underestimated.
Of course, Fengkai’s after-sales service team has also been deployed, and major agricultural machinery operators from all over the country are seizing the opportunity to carry out comprehensive maintenance of agricultural machinery and supporting equipment. Fengkai agricultural machinery parts store and repair center basically accepts everyone. Even if your agricultural machinery belongs to a competitor, you can still get it repaired and maintained. They are all potential customers and important sources of orders. Other manufacturers are also sometimes puzzled as to why their good customers are poached away by others. ... Nine springs. In the industrial park. Fengkai Agricultural Machinery Northwest Factory was originally just an assembly plant, but it decided to upgrade and renovate it last year. Now the first production line is about to be officially put into operation. After the Chinese New Year, Yu Honghai gained a lot of weight and looked like Maitreya Buddha when he smiled. “Domestic orders have doubled this year.” “去年2月还才只卖了777台，今年1月份订单就达到了1780台，这个月更是1800多台。” "Hahaha……" Guo Yang also laughed and brought up the past, "Do you still remember the goal you mentioned at the beginning?" Yu Honghai gave a wry smile. This year the revenue has exceeded million for two consecutive months. "Next year's revenue will exceed 5000 million, and within five years the revenue will exceed 5 million." This is what he proposed at the beginning. Thinking about it, it seems stingy and has no vision. Guo Yang continued with a smile: "According to this progress, the sales target of 3 billion in three years is still a bit low." Yu Honghai nodded helplessly, and a hint of admiration rose in his heart. Especially at the beginning, the boss spared no effort to promote the ultra-long three-guarantee period and the construction of after-sales service system. Subsequently, agricultural machinery subsidies and a series of policies benefiting farmers pushed Fengkai to the forefront. Take off straight away! “It’s all thanks to the boss’s wise decision!” Yu Honghai's flattery came at the right time, and Guo Yang laughed. The sales volume of Fengkai tractors in January ranked second among tractor brands in China. Second only to China First Tractor. The third one is Leiwo. Last year's No. 1 Jiangsu Province Yancheng Tractor Factory has fallen behind and is now ranked fourth.
The sales volume of Fengkai and Huaxia YTO are also very close. A slight fluctuation may lead to a change in the sales volume of Fengkai, and Fengkai's sales volume will be even higher. In particular, Fengkai has also solved the production capacity problem, which was Jiahe’s last concern. Now that most of this worry has been relieved, it has become the most important driving force for Jiahe’s agricultural sector. Farm machinery is alive. The seed processing capacity will also be alive; There is motivation to improve saline-alkali land, Gobi and desert; The alfalfa industry cluster has also been supported; Tianhe can also start to build its own seed production base... It can be said that every link of Jiahe is inseparable from the extremely low-profit agricultural machinery industry. Thinking of this, Guo Yang looked at Guan Cheng again. As the person in charge of Fengkai R&D Center, he should be the hardest working one. After all, there are too many types of agricultural machinery involved. "Thank you for your hard work, you two." Yu Honghai laughed and said, “Hahaha…everything will be easy once the money is in place.” Guan Cheng also smiled. Guo Yang said: "This year we have an on-the-job bonus plan, so you will definitely not be shortchanged in terms of salary." After the New Year, many people have hinted at this, and Guo Yang also knows that dividends are a key step in retaining talent. Yu Honghai has extensive experience in agricultural machinery distribution at home and abroad, and has strong personal connections. He has compiled all kinds of agricultural machinery subsidy catalogs. Although he still lacks in technology, Feng Kai can't live without him now. Didn't wait long Fengkai’s first production line in the northwest started operating normally. After on-site observation, Guo Yang found that there was still a big gap in the level of intelligence compared with later generations. The assembly and transportation of some equipment still rely entirely on manpower, which is time-consuming and labor-intensive. In the future, all of these should be handled by automatic handling robots. Cutting, welding, painting, interior decoration... It takes about 10 minutes for a tractor to roll off the production line, and only about 50 tractors are produced per day. Due to the lack of support from digital and intelligent equipment, the speed is still a bit slow. While observing, Guo Yang was also wondering how to get involved. "By the way, how is the development progress of the plant protection drone?" Guo Yang looked at Guan Cheng. DJI UAV should be established soon, but the agricultural drone should not be launched until after 2010. Yu Honghai also noticed this. "Last year, Jinling Agricultural Machinery Manufacturing Institute also launched a plant protection drone project." Guo Yang raised his eyebrows. When it comes to agricultural drones, he only knew DJI and XAG.
But DJI is the king of the market. "We have a dedicated R&D team, but we haven't found a drone platform suitable for agricultural production in my country. In addition, there is a lack of research on the theory of pesticide application." After a pause, as if he was thinking, Guan Cheng continued, "The successful research on micro-electromechanical manufacturing technology has greatly reduced the price and size of sensors. This year is indeed the best window for the development of drones." However, the demand for agricultural drones is too small to support the iterative advancement of technology, so it is better to start with civilian drones.” Guo Yang suddenly realized a problem. Maybe it’s because I’ve read too many novels recently, and I have a better understanding of future technology, especially the Internet and core algorithms. Feng Kai’s background in drone technology comes from the Yamaha drones he analyzed in Hanover. It looks technologically advanced. But it lags behind in core algorithms. Compared with the future DJI, it will be dumbfounded. The gap is not that big. Fortunately, there is still a chance. DJI should have just been established! Guo Yang said: "Change! Start with civilian consumer drones." "We are also contacting Weiguang Company to keep an eye on the development of drones in Guangzhou and Hong Kong Island, and send a report back to the headquarters every two weeks." Guo Yang immediately thought of digitalization, intelligence, and core algorithms. DJI’s rise is also inseparable from the hardware support of Guangzhou. My thoughts suddenly became clear. It's time to invest. (End of this chapter)