Chapter 253: 800 million acres of fertile land The team offices of Weiguang Company and are also filled with various green plants with Jiahe Guo Yang arrived here, a group of programmers in plaid shirts were busy with the final debugging. Qu Sheng, whose hair was becoming increasingly thinner, was still busy with the final communications and never put down the Nokia in his hand. When everything is ready, The website is officially launched. is a national B2B online trading platform. After repeated consideration, the last two or three kilometers of Denong agricultural supplies supermarket were still not connected. It can only temporarily give up the B2C business and focus on B2B. Tianhe can still handle large-scale logistics. After going online, Guo Yang immediately logged into the web page with the help of his office computer. After nearly a year of adjustments and modifications, the entire website has become simple and clear. Although many functions are not yet available, this is still a relatively complete agricultural product production and marketing alliance. Reconstruct the agricultural product distribution network by building online infrastructure for the purchase and sale of agricultural products.
Allow agricultural products to break through the limitations of traditional distribution models and reach the national market directly. At the same time, major agricultural product producing areas and large agricultural wholesale markets are arranged in two directions to promote accurate matching and transactions of supply and demand. Quickly shorten supply chain links, reduce intermediate links and information asymmetry. The service fees collected are better than nothing, and the company will still have to rely on the group company for financial support in the next few years. Guo Yang scrolled up and down the pages. At the top are classification options such as fruits, vegetables, meat, poultry, eggs, milk, agricultural and sideline processing, grain, oil, rice and flour, seeds and seedlings, saplings, flowers and plants. Below are today's purchases and purchasing data, both of which are currently zero. Next is the popular supply, specific types of vegetables and fruits, agricultural materials and machinery, each category has recommended suppliers; Then there is industry information; Agricultural Technology School. It is still a blank now, but candidates have appeared on the agricultural technician side. Popular experts, expert answers, popular articles. Guo Yang clicked on the expert page and classified it according to province, city and industry. After a careful look, The people who have settled here are experts from the county-level agricultural and rural bureaus, and basically they have senior agronomist certificates. These should all be resources invited by Tianhe Seed Industry. There were also some professors from universities, and Guo Yang saw his mentor Weng Lixin. Exclamations continued to be heard. "Someone has placed a purchase order." "here we go again." “The rate of increase is still acceptable…” Qu Sheng asked: "No one has made an offer yet, and the purchase has not been completed yet!" "Damn, look at the transaction volume of registered users!"
"Why so many?" “It’s over ten thousand…” "It's still rising. Is this promotion so easy?" ... Yu Province. In the office of the Funong Cooperative, Tianhe's technicians taught the cooperative's chairman Deng Zhi how to register and place orders online. Deng Zhi was a little impatient, but since he had made money from Tianyu No. 1 for two consecutive years, he had no choice but to give it a try. "Xiao Duan, isn't it the same thing if I buy seeds directly from your dealer? Why go through so much trouble?" Xiao Duan smiled and said, "Boss Deng, is this an innovative attempt of the group?" “I feel like it’s even more troublesome if I don’t know how to use a computer!” "You can learn this slowly, it's not difficult. In addition to buying agricultural supplies, you can also compare market conditions across the country." "At the same time, if you encounter difficult problems, you can directly ask experts, read articles, and communicate with peers." Xiao Duan said this while operating the web page. "Deng Zhi, how many seeds do you want to buy this time?" The cooperative has 7500 mu of land. Deng Zhi thought for a moment and said, "Tianmai No. 1 will produce 20 jin, and Tianyu No. 1 will produce jin." “Is it reliable to do such a large order online?” "It's reliable. Tianhe's seeds are actually shipped by Tianhe's system after receiving orders." As he was talking, Xiao Duan printed out the purchase order and waited for quotations. After refreshing the page, I saw another purchasing information. "Mr. Deng, here is information about long-term purchase of dried corn. Would you like to take a look and see if you are interested? Would you like to make an offer?" "We purchase 2000 tons every day. You can call us." Deng Zhi curiously leaned closer to take a look, and opened his mouth in surprise. There really was someone there! “Contact the buyer directly?” "No, we contacted the website and reached a deal. Jiahe will be responsible for delivery and charge a certain delivery service fee." Deng Zhi roughly understood the website's operating model, but was still a little hesitant. Seeing his expression, Xiao Duan smiled and said, "The service fee is very cheap, it's definitely more cost-effective than negotiating it yourself." Deng Zhi thought for a moment and said, "The cooperative is not short of money for the time being, so I plan to sell the corn after a while." Xiao Duan also understands that the period when new grain comes out is generally when grain prices are at their lows. Now that the corn market is good, it is normal to be reluctant to sell. At this time, the cooperative's seed order also received a quotation, which was taken over by Tianhe.
Deng Zhi finally felt relieved. As long as Tianhe can get the seeds purchased, there will definitely be no problem. Xiao Duan said: "An expert has published an article on [Corn planting management and rust prevention and control]." “Rust?” Deng Zhi's eyes lit up, "Then I have to see what the experts wrote." The same scene happened all over the country. During the autumn harvest, The number of users of is increasing all the time. ... Beijing. The entire was immersed in an excited mood because the number of registered users was increasing too fast. This is definitely among the best in the field of e-commerce, let alone the agricultural field. Fortunately, has a long time to prepare. No mistakes occurred. Guo Yang also checked the background data for a while. There was nothing surprising about it for him, it was as it should be. Most of the users are within the Jiahe system, and the number of users outside the system has yet to be developed. After a while, Guo Yang returned to the office reserved for him. The management of is now a bit fragmented, with , Weiguang Company and Tianhe Seed Industry mixed together. It's almost a bit confusing. Moreover, Internet teams have a strong entrepreneurial spirit, and job-hopping and poaching are serious problems, which is a potential hidden danger. Guo Yang studied the core management team of , which consisted of four people. Except for Qu Sheng, who was responsible for the construction of the software system, the other three were recruited by headhunters later. Jiang Yu has many years of experience in agricultural projects such as photosynthesis catalysts and potato breeding. Zhang Wen has been focusing on agriculture, rural areas and farmers for many years. He also has experience in the Internet industry and has led many agricultural projects. Luo Yongze, a senior Internet figure, has many years of experience in the Internet B2B field and was responsible for multiple operational product lines of Alibaba's B2B business. It seems that none of them are content with what they have to do, so it is difficult to ensure the stability of the original team. It is a common phenomenon for Internet startups to give shares to the original team. It is impossible for to do this.
The warehousing and logistics system belongs to Tianhe, and even the users are brought in by Jiahe. Why should they be given shares? Guo Yang pondered it alone for a while. Jiahe has built a solid foundation, so will not go down the path of burning money on the Internet. Traditional Internet entrepreneurship methods will not work in the agricultural field. Jiahe can also support the operation of for the time being. After much consideration, a universal in-service dividend plan is still the best option. However, it was difficult for to make a profit in the past few years, so the incentive system cannot be based on profits, but there must be an independent incentive system. After several years of development, Weiguang Company has expanded its office area and has rented three floors of office buildings. Guo Yang walked out of the door, turned around and went to Yang Cheng's office next door. Later, Zhang Wen and Qu Sheng were also called in. Jiang Yu and Luo Yongze were not in the company, but were developing big clients. Zhang Wen is a short man wearing a grey suit. He is the person who knows agricultural operations best in the field of benefiting farmers, rural areas and farmers. When the two came in, Guo Yang had already been chatting with Yang Cheng for a while. "Sit down and talk." Yang Cheng also poured a cup of tea for the two of them. Guo Yang said: "From what we can see now, the effect of Huinong Online is quite good." Zhang Wen also smiled and said: "According to the current trend, the number of registered users can easily exceed 20 today, and it will not be a problem to exceed 100 million within a week." Guo Yang said: "But now most of them are users within the Jiahe system, and there are still too few external users." Zhang Wen was silent. This was indeed the current reality. Jiahe’s customer base was too large. This shocked Huinong, a group of people in the e-commerce industry. Tianhe Seeds’ growers are spread across all major corn producing areas, including growers, distributors, and processing companies. This is a huge group. Even if we exclude those old farmers who don't know how to use computers, the large-scale growers, cooperatives and enterprises do have this foundation. At the same time, growers are highly dependent on Tianyu No. 1, and it is more of a seller's market. The same is true for Fengkai Agricultural Machinery, whose distribution and after-sales service teams also have extensive capabilities. In addition, Muhe and Quanwang also have a certain customer base. The existing traffic is supported by the customer system that already exists with several high-quality products. It makes the most difficult promotion work in the initial stage extremely simple, while also weakening the presence of the existing team. Guo Yang said solemnly: "The key point now is to leverage the advantages of the platform, go deep into rural production areas and market sales areas, provide online product development, brand building, production and marketing docking, warehousing and logistics, and standardized supply chain construction services to help accelerate the branding process of agricultural products." "To put it simply, peppers from Gangu, carrots from Jinjiang, and honeydew melons from Minqin can all be developed into regional public brands."
“Sub-brands for agricultural and specialty products are also acceptable.” Zhang Wen was a little surprised. He didn't expect that his boss knew so much about agricultural product brands and supply chains. However, considering Tianhe Seed’s powerful warehousing and logistics system, it doesn’t seem strange. Agricultural product brand? Zhang Wen quickly came up with an idea and said, "Jiahe's snowflake flour is also good. Snowflake flour has a very good response among customers now." Yang Cheng also said: "Yes, yes, yes! Snowflake flour is fine!" The flour made from Tianmai No. 1 has a delicate taste and a light wheat aroma, and it leaves a lasting aftertaste when made into pasta. This summer, the national Tianmai No. 1 spring wheat planting area was about 1000 million mu, and the output was about 400 million tons. Jiahe’s flour factory in Wuyuan has a daily processing capacity of 1000 tons and an annual processing capacity of less than 40 tons. The new factory has not yet been put into operation. But high-quality wheat will never lack sales, and the quality of wheat from other provinces and cities is also acceptable. The price is still 20% to 30% higher than ordinary wheat. Guo Yang thought about it and realized that Jiahe Snowflake Flour has maintained good sales since the end of summer harvest. Price increases are limited though. But according to the current trend, if the flour processing plant operates at full capacity for a day, the revenue will be about 480 million and the gross profit will be 120 million. After five months of construction in the second half of the year, the gross profit will reach 5 million yuan. In fact, Tianmai No. 1 was so popular and promoted so quickly that it affected the factory's profitability. Otherwise, the gross profit could be increased by at least 50% to 60%, or even doubled. Guo Yang said: "Snowflake flour can be promoted as a regional brand in Wuyuan." "But in fact, is not very attractive to such a famous brand. Our goal should be to focus on areas where products are unsalable and remote areas..." Zhang Wen said: "The transportation conditions in remote areas are too difficult." Guo Yang raised his eyebrows and said, "Didn't you watch the news? The village-to-village road project has begun to be implemented on a large scale." "The sinking market will be a very important market in the future." Guo Yang has always felt regretful for missing out on investing in Alibaba and . Although started from B2B, However, with the improvement of roads connecting every village, Denong agricultural supply supermarkets have spread to major town markets across the country. The B2C business will definitely expand. In addition to agriculture, other fields will also expand, and at that time, the benchmark will be Pinduoduo to some extent. "Okay, then I will focus on regional brand cultivation next." Zhang Wen hesitated, but still nodded in response. The company is the boss's company, no matter how much loss it makes, it is the boss's money. Guo Yang turned sideways and looked at Qu Sheng again, saying, "The company's performance plan should be modified based on the traditional Internet model."
"If efficiency is improved, we should work overtime when necessary." Qu Sheng, wearing a plaid shirt, touched his smooth forehead and thought to himself, my hair is going to fall out again! ... In addition to specific operational matters, Guo Yang also adjusted the existing equity structure of . It just so happened that the Ministry of Agriculture had an emergency meeting today and tomorrow, giving Guo Yang one more day. will be separated into an independent company, which will be controlled by Jiahe, while Tianhe, Muhe, Fengkai and Quanwang will each hold a certain amount of equity. Adjustment is a long process. After all, the Agricultural Development Group still holds a 5% stake in Tianhe Seed Industry. But through the conference call, the basic structure was basically determined. The core executive team still consists of Qu Sheng, Jiang Yu, Zhang Wen and Luo Yongze, and their respective division of labor is also clearer. At the same time, Huinong’s warehousing and logistics should be gradually separated from Tianhe’s system. In fact, it is still a team. But Huinong has to pay Tianhe. This also leaves room for to raise funds. After all, if an e-commerce platform really needs to burn money, the amount will be astronomical. ... a few days ago. St. Louis, Missouri, North America. A Monsanto base somewhere. Chen Yunpeng had become thinner. He pretended to squat down to tie his shoelaces casually, then quietly dug out a few seeds from the soil. Then he stood up calmly, put his hands in his pockets, as if nothing had happened. However, when leaving the base, he was stopped by security personnel who had already noticed the abnormality through surveillance. After some searching, Several newly developed genetically modified corn seeds were found. Lelian Beaton, the head of research and development at Monsanto, stared at Chen Yunpeng with a bad look. "I trusted you so much, Chen, that I brought you to our most confidential base, and yet you did something like this." "Here's our newest seed that's resistant to corn borer. Do you want that gene?" "Now, you are under arrest!" ... America, 1 Massachusetts Avenue, Washington, DC, is the headquarters of the . Department of Agriculture. Nearly half a year.
Alfalfa farmers across the United States frequently release information, accept interviews, and publish articles through the media. "The Chinese have taken over our alfalfa market." "In previous years, we could export three to four million tons of high-quality alfalfa overseas and earn $10 billion in revenue. Now, that number is less than half." "My farm is going to fail. Maybe I should file for bankruptcy protection." “Even alfalfa from coastal China is being dumped into North America at low prices.” "Their alfalfa does not meet product quality standards at all. The government should conduct an anti-dumping investigation..." The media is huge! Each piece of news is disturbing the nerves of the authorities. Even alfalfa industry associations in various places have organized dozens of farmers to collectively seek policy support and agricultural subsidies... After the authorities investigated, It was decided to increase industry subsidies for alfalfa, and continue to spread discrediting propaganda to other international alfalfa markets, claiming that alfalfa on the other side of the ocean has quality problems. and filed a dumping complaint. ... Domestic, Ministry of Agriculture. "Since 1995, member countries have filed nearly 3000 anti-dumping cases, 500 of which involved us." “Ranked first for 12 consecutive years.” "We should treat it with a normal attitude. The friction will only become more serious in the future. We should despise it strategically and pay attention to it tactically. There is no need to make a fuss." Hearing the tone of Minister Lin's voice, Guo Yang knew that the sudden targeting would have little impact on the country. Domestic companies are particularly fond of involution. This often results in very low prices for agricultural products being exported, which can easily lead to disputes. The Alfalfa No. 1 saline-alkali land improvement program launched this year has resulted in an additional 800 million acres of forage grass being reclaimed from coastal saline-alkali land. With such a large area, it is easy to produce hundreds of millions of tons of forage. Coastal export is also convenient. Naturally, many companies have set their sights on overseas markets. Guo Yang smiled and said, "That's worth it. Next year we will have an extra 800 million mu of fertile farmland." (End of this chapter)