Chapter 264 Eggs and MilkSudan Red Red Heart Duck Eggs is a well-known food safety incident in China. Basically, every time we look back at history, this incident will be brought up and flogged. Therefore, Guo Yang is not unfamiliar with this incident. The netizen may have just casually mentioned the red feed and had no idea what it meant. Guo Yang’s first reaction was that this was feed with Sudan Red added. Sudan Red has a relatively low cost, bright color and is not easy to fade. It is mainly used for coloring chemical products such as shoe polish and gasoline. But adding it to poultry feed can also make the color of livestock and poultry egg yolks more beautiful. Guo Yang is still not completely sure. He continued to read. "What red feed? Red-heart egg-laying ducks rarely eat feed." "I've been to Baiyangdian and have seen that the free-range mallards there mainly eat a variety of nutritious aquatic plants, snails, fish and shrimp in the water."
"The yolk of the duck eggs is reddish. After being pickled, the yolk is orange-red, layered and sandy, with fat overflowing, and the taste is excellent." "This kind of red-heart duck eggs has a high price and sells well. Xiaoying, you can also use the river to develop free-range farming." Xiaoying is one of the couple who posted the duck-raising record. After returning to his hometown to start a business, he has been struggling in the quagmire. Recently, the ducks on the farm have suffered a large-scale death. For a long time, the agricultural section of Tianya Forum has been a place where many people from rural areas and farmers share their pastoral life. The experience of Xiaoying and her husband attracted a lot of attention. They all gave him advice. The suggestion of red-heart duck eggs was quickly recognized by some people. On the contrary, the red feed did not attract any attention. Guo Yang flipped through the post again, and soon a duck farmer came out to share his experience. "I am a duck farmer on Guangxi Qixing Island. Qixing Island is an isolated island surrounded by rivers on three sides and facing the sea on one side, with mixed salt and fresh water." "It used to be an extremely poor village, but only in recent years has it started to develop the duck farming industry by utilizing the shallow sea mudflats after the tide recedes." "Tell me about our experience over the past few years." "The first thing is disease immunization, deworming, and regular disinfection. I feel that you lack professional technical experience in this area and have made many mistakes." "After the egg-laying ducks have been vaccinated, they will enter the egg-laying period. We will take advantage of the low tide to drive the breeding ducks to the shallow sea mudflats after the tide recedes, and then scatter a small amount of rice and corn on the shallow sea mudflats, allowing the breeding ducks to feed freely." "In addition to pecking at the grains scattered on the mudflats, the laying ducks also forage for shellfish, crabs, shrimps, small fish, algae and other marine organisms, which not only saves feed but also allows the ducks to get good exercise." "In this way, my father and I can manage 4000 breeding ducks, including feeding, grazing, herding ducks, collecting eggs, packaging, and selling, which saves time, effort, and cost." "A breeder duck can last for 10 months from the start of egg-laying, and can lay 220 to 260 eggs during the egg-laying period. Moreover, the eggs it lays are large, uniform, and have thick egg whites. The yolk is bright red and the white is translucent, which is different from ordinary duck eggs." "Locals call it red-heart sea duck eggs. We have worked with others to create the 'Seven Star Sea Duck Eggs' brand."
"The price has continued to rise in the past few months. The purchase price has reached 3 to 4 yuan per catty, and the market retail price is more than 10 yuan." "This year our family expects to make a profit of 18 yuan." "The livestock farming industry is not as easy as one might imagine. Disease prevention and control, high feed costs, it is difficult to make a profit without a few years of accumulation." "I hope our experience here can provide you with some help." In 2006, a family's labor force could earn a net income of 18 yuan, which was extremely remarkable. The reply from the netizen from Qixing Island quickly aroused heated discussion among netizens. Many people suggested that Xiaoying raise high-quality ducks in free range. Guo Yang shook his head and stopped to take a sip of red hemp tea. This post is updated regularly and has many pages, so Guo Yang reads through them very quickly. He didn't have any advice to give. Farming is not his forte. However, the domestic consumer market has developed rapidly in recent years. As long as we persist and do a good job in epidemic prevention and control, there will be no problem in making money. But if he really had to give some advice, Guo Yang would suggest setting up a breeding duck farm. After a while, Guo Yang found the photos of red-heart duck eggs shared by netizens. The egg yolk is red with yellow, and after cutting it open, you can clearly see red oil flowing out. It looks very appetizing. If it is a genuine red-heart duck egg, it is indeed quite good, and the Baiyangdian duck eggs are the most famous among them. But the next photo made Guo Yang squint his eyes. Bright red yolk. It is definitely red, the same red as Sudan red. Guo Yang looked carefully at the poster, and found that he was the netizen who first suggested that Xiaoying and her husband raise red-heart duck eggs. I also often eat this kind of duck eggs. Guo Yang couldn't help but sympathize with the netizen's situation. If Sudan Red is ingested in large quantities over a long period of time, it will accumulate in the body and cause damage to the body or gene mutations leading to tumors. Initially, it was the British Food Standards Agency that discovered that products from companies such as Heinz and Unilever contained carcinogenic Sudan Red I. It then began to sweep the world. Seeing this, Guo Yang has basically confirmed that the 'Red Heart Duck Egg' has come out. Now that I know about it, I certainly can't just ignore it.
After thinking for a while, Guo Yang decided that it would be better to deal with it during the day, so he could only reply to the netizen in the post. "The yolk of a red-heart duck egg should be red with a hint of yellow. Yours is too bright red. You need to be careful to distinguish it." Browsing the web for a while. Guo Yang lay on the bed and looked at the seed store. His natural energy exceeded 3000 points again. After thinking for a while about how to allocate the energy, he fell into a drowsy sleep due to fatigue from the intense exercise. The next day. The temperature was a little cool when he got up in the morning, but Guo Yang felt in very good condition. The body is in perfect condition. This positive feedback made him realize more and more the benefits of a regular schedule. Of course, ramie tea also contributed to this. Waking up in the morning and drinking a cup of tea, not too strong, has become Guo Yang's habit to start the new day. The mellow fragrance and lightness of tea give people a refreshing and pleasant feeling, awakening the spiritual vitality of the day. When Guo Yang finished his work, Luo Xiu had already driven the car to the gate of the villa and was waiting there. "morning." The boss was in a good mood, and Luo Xiu responded with a smile, "Good morning, boss." There were people everywhere, electric vehicles and cars mixed together along the way. Although Jiuquan's urban management has made great progress, it is still much worse than Jiayuguan. Guo Yang looked out the car window and saw many new buildings still under construction. "Luo Xiu, do you have any plans to settle down in Jiuquan?" "I have this idea." "How is the housing price here? Do you know?" "You know it very well. I often hear people talking about it." Luo Xiu smiled. "The housing prices in Jiuquan were relatively low in the past two years, but they started to rise this year and are now over a thousand yuan per square meter." "That's not very expensive." Guo Yang said that with the development of the group company, the number of employees is also increasing. He had previously promised "one house per person", although this is conditional, but we should start preparing early before house prices rise sharply. In particular, the group headquarters has entered the initial construction process. Luo Xiu said: "The Song family lives by the Beida River, which is heavily polluted by sewage. We have been planning to move to a new house, but the housing prices have risen sharply, so we want to wait a little longer." Guo Yang was stunned for a moment, then said, "You can't hesitate now. If you want to buy a house, you have to act early. It will only get more and more expensive in the future." "Mr. Song has a hard time too, supporting his family alone. His child's school is too large, and he wants to transfer to a better school." Guo Yang frowned slightly.
It seems that this problem should be a relatively common phenomenon. The income level of Jiahe employees is definitely among the highest in the local area, far exceeding the income level of state-owned enterprises and government departments. But the teaching resources here are tight. There is also the pollution problem of the Beida River. Guo Yang took it to heart. I walked all the way to Jiahe Canteen and had a bowl of thick hotpot. The taste of pepper made sweat rush to my forehead. Then I went to the office and started working. After thinking about it, Guo Yang asked Ning Xiaojing to find Li Yan, the head of the administrative department. Li Yan is in her thirties and has many years of administrative management experience in large companies. He wore a white shirt and a suit, which was neat and simple. After he came to Jiahe, he first made requirements on the employees' dress. This caused resistance among employees. Guo Yang did not stop him too much, but only mentioned that the personnel stationed at the base should be considered comprehensively. With the support of Guo Yang, Li Yan began to reorganize the clothing within Jiahe. The first step was to unify the clothing and all office staff were required to wear formal clothes. And two sets of work were customized for all regular employees free of charge. Each branch base and field personnel also have some requirements, but some flexible permissions can be implemented. After making some adjustments, Guo Yang felt that the company was indeed much better. Sometimes we still have to pay attention to the corporate image. It’s okay for those who are stationed at the base all year round, but it’s really an eyesore for the office staff to wear shorts and sandals. After all, it is an international company. It’s not like we’re not allowed to turn on the air conditioner. After coming to his senses, Guo Yang told Li Yan about the red-heart duck egg incident in the capital. "Investigate first, and when there is a definite result, report it directly to the higher authorities." Li Yan asked: "Should we report to the provincial government or to a higher level?" Guo Yang thought about it and decided that the provincial level might not be enough, so he said, "Once there is evidence, provide the information to the Ministry of Agriculture or Yangshi." After a pause, Guo Yang continued, "You can communicate with Qu Yang and Ji Zhuowen. Tianhe and Hexi should have people in Hebei." "Okay, got it." "One more thing, we need to collect statistics on the education of the children of the group's employees here. If appropriate, we can communicate with the government to help build infrastructure." Li Yan's eyes flashed with surprise, and she said, "There are many problems with education in Jiuquan." "The main problem in urban areas is that the classes in primary and secondary schools are too large. There are too many students in one class. The local government is also raising funds to build several schools." “How much does it cost to build a primary or secondary school?” "Currently, Jiuquan is planning to build one, with a planned investment of 850 million yuan."
Guo Yang said: "Then the administrative department should conduct an investigation and check the nearby counties and districts such as Suzhou, Jinta, Yumen, and Subei..." Guo Yang was suddenly stunned, thinking of the earthquake, and felt a little melancholy for a moment. Gansu was also the province most severely affected by the disaster in the surrounding areas. There is also Sichuan which is even more serious... There is no way to save him. I can only try to do some charity work. Li Yan called softly, "Boss?" Guo Yang came back to his senses and said, "In addition to Jiuquan, other poor mountainous areas like Gannan and Sichuan can also try to investigate and select sites." Li Yan nodded, "Okay." After he left, Guo Yang suddenly felt a little annoyed. I wanted to make some tea, but found that the tea bags in the office had been used up, which made me even more annoyed. I stood up and went to the window to look at the scenery for a while before I calmed down. Then he came to the door and said to Ning Xiaojing who was still working, "Please send me a copy of Hexi Dairy's recent work records." Sitting in front of the computer, Guo Yang began to deal with things one by one. I first called Gaode and asked it to pay attention to the recent appreciation of the RMB and maximize the use of funds for stockpiling food. At the same time, we are stepping up the dispatch of personnel to the Middle East and Africa to cooperate with Yu Xiaochuan and Yu Honghai. In addition, Guo Yang also learned about Tianhe’s developments in North America and South America. It is indeed as Qu Yang said, people have been sent there to start with research and development. Guo Yang thinks there is no problem. North America is the world's largest seed market, and South America ranks third. There is no reason not to compete. Conflict between our country and the United States is inevitable. It is inevitable that Tianhe will be sanctioned in the future. Last night, while lying in bed and researching seed breeding in a seed store, Guo Yang thought about the feasibility of launching a biological invasion. If seed stores can grow poisonous weeds, they can also grow other harmful plants. Asian carp were introduced to North America in the 70s and became rampant in less than half a century. Water hyacinth is spreading in China... There is also three-leaved ragweed, whose pollen causes hay fever, which is extremely harmful to the human body and can also cause serious harm to food crops. The cotton yellow wilt disease that invaded China from the United States has infected 266 million square kilometers, of the country's land area, causing at least 10 tons of lint losses each year. One of the characteristics of Tianmian 20 is resistance to yellow wilt disease. And in recent years, the British foot-and-mouth disease, which has been a dreadful issue in the livestock industry, caused panic across the European continent, with hundreds of thousands of pigs, cattle, and sheep slaughtered and cremated. Later, foot-and-mouth disease spread to Formosa, and 380 million pigs were slaughtered... Since the discovery of mad cow disease in the UK, more than four million cows have been slaughtered.
In the Netherlands, due to the spread of swine cholera, two-thirds of the country's pigs, over 1100 million pigs, were slaughtered and cremated. So, this approach is feasible. If the Americans dare to impose sanctions, Tianhe will dare to set him off, but there is no need for the time being. But once scientific research institutions are established, they can collect local germplasm resources and prepare powerful invasive animals and plants early in case of emergency. Just as Guo Yang was about to check the message in the work group, Ning Xiaojing walked in. "Boss, this is Hexi's latest information, as well as some electronic information. I've also sent it to you." "Okay, hard work." Guo Yang took the document and started reading it, highlighting some important items. There is only one month left in 2006, and Hexi Dairy has also undergone a transformation this year. It has become the third pole of the domestic dairy industry. Since the beginning of the year, Hexi Dairy has been actively engaged in Olympic marketing, with Liu Xiang breaking records and winning championships again and again in the middle of the year. The brand awareness of Hexi Dairy has been greatly enhanced. Sales in the third quarter exceeded 27 billion. Halfway through the fourth quarter, daily sales have remained around 3000 million yuan, and the overall situation seems calm. But the calm on the surface cannot conceal the undercurrents behind it. Product upgrades, channel expansion, competition for milk sources, amid the chaos in the dairy industry, the integration movement is gradually gaining momentum. In the past few years, frequent crisis events have caused China Dairy a lot of trouble. In 2006, such incidents decreased and had much less impact. But the price war in 2006 was even more intense, and buy-one-get-one-free promotions became commonplace. As Hexi Dairy gradually completed the integration of resources and reduced production costs, it also began to cut prices for promotions, but its actual profits did not decrease much. It can still be maintained at around 20%. Qilian Mountain organic milk has been in the spotlight in the market this year and has been mentioned again and again. But few followed suit. On the contrary, this year Yili and Mengniu have also noticed the markets in second- and third-tier cities and have begun to make plans. But the reason why Hexi Dairy was able to grow so quickly was because it made the decision to shift its focus to lower-tier cities early on and clearly defined the strategy of focusing on second- and third-tier cities. Expand centers, occupy cities, expand towns, open channels, focus on display, and emphasize shopping guides... By the time Yili and Mengniu entered the market, Hexi had already completed its layout in South China, East China, Southwest China, Central Plains, and the Yangtze River. Yili and Mengniu are facing a difficult road to achieving performance growth. They then turned their attention to the construction of milk sources.
We have been arguing about this, but in fact there is no need to argue about this fact at all. Good dairy products require good milk, good milk requires good cows, and good cows require technology, methods and good feed. This year, a large amount of alfalfa was produced on more than 10 million mu of saline-alkali land in Binhai, and there is no shortage of high-quality forage in the market. However, except for Hexi Dairy, a large number of dairy cows of other companies are in the hands of individual dairy farmers, and the use of alfalfa by dairy farmers is very casual. The overall quality of milk cannot be improved. Yili and Mengniu need better products, but the existing milk sources cannot meet their needs, and a serious contradiction between supply and demand has emerged. The threat to Hexi dairy industry is also growing. Therefore, when the two bosses confronted each other, they never forgot to take advantage of Hexi Dairy. During the time when Guo Yang was busy fighting against counterfeiting and seeking revenge, Hexi Dairy was also caught up in a "quality" storm. Guo Yang looked at the records on the document and couldn't help laughing. Mengniu's competitive means were still so despicable. One product manager used online media to maliciously attack Yili and Hexi Dairy. Fortunately, the impact on Hexi Dairy was minimal. There were even loyal users who spontaneously came out to support Hexi Dairy and provided clues to relevant investigators. The case was solved in the shortest possible time. The whole incident was handled cleanly and neatly. When the final result came out, it was Mengniu, which had denied it all the time, that suffered a significant impact. After reading the information about Hexi Dairy and thinking about the red-heart duck eggs discovered this time, Guo Yang had a bad feeling. According to last night’s post, the red-heart duck eggs in Beijing come from Baiyangdian in Hebei, and the counterfeit ones are also nearby. Sanlu is also in Hebei. There has been no information about Sanlu for a long time. Guo Yang looked and saw that in April, New Zealand's Fonterra Group spent US$ million to acquire 43% of Sanlu Group's shares. This is the largest investment by a foreign company in the domestic dairy industry. Like Yili and Mengniu, Sanlu also wants to improve product quality, and is even more radical than Yili and Mengniu. But I don’t have the conditions. Guo Yang felt that the problem was imminent, or had already occurred. After all, more than half a year had passed. I just wish I had discovered it sooner. If this really happened, how would Hexi Dairy respond? This incident would be a serious blow to the reputation of the entire dairy industry. Thinking of this, Guo Yang immediately called Ji Zhuowen.
Waited for a while. Ji Zhuowen's voice came, "Boss." Guo Yang asked: "Have there been any problems with quality control recently?" "It's OK. We have the best reputation in the market." "It's not enough to just say it's OK. We need to ensure that there are no quality problems. Let's do this: the entire dairy industry will conduct another self-inspection of milk source safety." "Okay, no problem. Do you want to notify them?" Guo Yang thought for a moment and felt that self-examination alone might not be enough. The best thing would be to form a linkage with the outside world. "How about this: first conduct a self-inspection, and then invite the media, professional organizations, and consumers to conduct on-site testing of the quality and nutritional content of the milk source." In a factory somewhere in Hanzhong, Ji Zhuowen said in surprise: "Do you have to make such a big fuss?" In his opinion, Hexi Dairy’s brand awareness is quite high thanks to Olympic marketing. If he spends a lot of money on it, wouldn’t that just be duplication of publicity? Guo Yang said: "Leaving aside the cost, Hexi Dairy's products are of good quality, but consumers don't know why they are so good." “This time we will give a comprehensive introduction from forage grass, pastures, dairy cows, processing workshops, transportation, to terminal sales.” "It would be best if we could find YangTV to do a show on it." Ji Zhuowen said hesitantly: "Isn't this cost too high? In half a month, CCTV advertising will be put up for bidding again." "There is no conflict. We must do it. Let's start with self-examination." The more he spoke, the more Guo Yang felt the necessity of doing so. The demand for high-quality products is completely out of touch with the reality of milk quality. The protein content requirements are getting higher and higher. Guo Yang has already guessed what actions the dairy farmers and grassroots milk stations will take if they fail to meet the requirements. Is there anything else that can be done? Guo Yang pointed his five fingers downward and kept tapping the table. If something has gone wrong at this time. correct, It's one that can be saved. Guo Yang hurriedly found Qu Yang, luckily he had already returned from the distribution conference. This is a relatively narrow office, and there are this year's corn cobs on the desk. And a transparent glass cup filled with light tea. The moment Qu Yang raised his head, Guo Yang asked, "Are there any more people in Hebei?" People definitely have. There are a lot of dealers. But Qu Yang quickly figured out the details and asked, "Sanlu?"
Guo Yang nodded. Qu Yang said: "I'm in Shanxi now, but I can be there soon, in a few hours." "Then go there first." "problem occurs?" "Not necessarily. I just noticed that major companies have been raising their milk collection standards for half a year." Qu Yang assisted Hexi Dairy for a period of time, and Guo Yang transmitted relevant information to him many times. Hearing this, I instantly realized that something might really have happened. "I'll arrange it right away." Guo Yang said: "At the same time, mobilize the group's forces in various places to check where there are abnormal babies with concentrated conditions." Qu Yang then made calls one by one. Guo Yang found a seat nearby and sat down. It was not until half an hour later that it was finished, and Guo Yang relaxed a little. “All the dealers are gone?” "Some have left, some are visiting our factory, and Lao Yan is receiving them." "How about the order quantity?" Guo Yang stood up and walked to Qu Yang's desk again. Qu Yang smiled and said, "It's very good. Basically, the sales of each type of seed have exceeded expectations." Guo Yang also smiled and took the remaining two tea bags from Qu Yang's desk with his right hand. "Well done." "The biggest red envelope at the end of this year will definitely be yours again." "I'll take these bags of tea!" Qu Yang looked at the empty tea boxes in astonishment and shook his head helplessly. (End of this chapter)