Chapter 266 Sea RiceThe only drawback is that the Hexi dairy cow population is too small. Most of them are Holstein cows, which have made great improvements in the past two years with the help of high-quality pasture and scientific feeding management. However, the foundation is insufficient, and the annual milk production of each cow is only 10 tons, which is the upper limit, and there is still a gap with the world's top ranches. Currently, under Hexi Dairy, only the Qilian Mountain Ranch is absolutely the world's top ranch, and the Gannan Grassland is also only a world-class ranch. Once the dairy cow population is updated, the quality and output of Hexi Dairy will be greatly improved. The cost can be significantly reduced by then. Citizens can also enjoy the highest quality milk at a more affordable price. ... Magic City, East China Factory. Guo Yang and Ji Zhuowen's teams, who were patrolling along two different routes, finally met here.
The patrol intensity during this period was very high, and people on both sides were a little tired, but they still did some situation summaries as soon as possible. In general, with the support of high-quality milk sources, Hexi Dairy maintains a high level of quality control. It is well-deserved as the quality leader in the domestic dairy industry, and its naturally mellow milk has been recognized by more and more consumers. In a small meeting. The marketing department and advertising company all gathered together, waiting for the boss to give orders. Guo Yang remained silent because he had just received a message from Li Yan from the Administration Department. The investigation into red-heart duck eggs has yielded results. It has been confirmed that some farmers did add Sudan Red to the feed and then sold the special "red-heart duck eggs" to Beijing. Guo Yang quickly read the message and replied calmly: "I'm in a meeting. I'll call you back later." Then he looked up at everyone in the conference room. In addition to Ji Zhuowen's team, Fu Qiuyan, head of Jiahe's marketing department, was also here. The other is the advertising company, with which we have been cooperating for more than a year. It was also this advertising team that bid for CCTV last year. At this moment. The pasture conditions in various places have been understood. Guo Yang thought for a while before speaking: "The next step is large-scale marketing and promotion." "In addition to Olympic marketing, we also need to combine themes such as nature and milk sources to dig deeper into the quality of Hexi's products." “The nutritional data and the quality gap between the products and other brands can be more directly presented to consumers.” Two people came from the advertising company, a man and a woman. The man was the person in charge, named Nie Rusheng, who was in his forties and slightly bald. Nie Rusheng said: "We had an ad idea that started with the grassland, and then went back to the lab to test the indicators and highlight the excellence of the data."
"The second is community sports marketing, developing corresponding grassland tourism, activities and other projects." The second half of the advertisement reminded Guo Yang of toothpaste and mineral water advertisements in later generations. After being filmed, it turned out to be quite good. Guo Yang pondered for a moment and said, "The advertising creativity is good, but the sports marketing part is still too thin." Fu Qiuyan suggested: "Liu Xiang doesn't have any competitions in the near future, so we can hold a special event." Guo Yang hesitated, but nodded and said, "It can be considered. Let's communicate with Liu Xiang's team first!" Liu Xiang is in good shape this year, his results are impressive, and he has no injuries. Qilian Mountain fresh milk also contributes to this. Guo Yang asked again: "What do you think, Lao Ji?" Ji Zhuowen said: "Liu Xiang is very satisfied with the cooperation and is also very interested in the origin of Qilian Mountain organic milk. There will be no problem in holding a special event." “Also, you can add some elements such as pasture and breeding to the advertisement.” Nie Rusheng said: "Will the commercial time be too long? Or should it be divided into two segments?" Guo Yang said: "Maybe we can make a short film or a micro-film. The scenery of Qilian Mountain and Gannan Ranch is very beautiful." “Where should it be placed?” "Video websites and even marketing departments can hire a few people to be responsible for shooting and posting various videos on a long-term basis." Several people looked thoughtful. Indeed, the online video industry has received a lot of attention in the past two years. But most of them are for entertainment purposes, and it is difficult for professional videos shot by enterprises to find a market. Nie Rusheng also felt that Guo Yang's idea was very bold. As an advertising practitioner, he was no stranger to video websites. This industry is still unregulated and is filled with illegal short videos, so few companies are willing to advertise. It also goes against the company’s brand image. But what Boss Guo wants us to do is to create the content ourselves, which seems even more unreliable. The more they thought about it, the more hesitant they became. Fu Qiuyan recalled Jiahe's promotional activities in recent years and suddenly said, "Why don't we make a documentary, referring to Shahai Agriculture and Animal Husbandry." Several people's eyes lit up. "I think it's possible. The documentary about the sea of sand is so impressive." "The documentary can also be broadcast on CCTV." Documentary is indeed a good way. But time is not on the side of Hexi Dairy, and the melamine incident is likely to have occurred. Guo Yang shook his head and said, "It took Zhang Jing two or three years to shoot the documentary about the sea of sand to achieve that effect."
“Documentaries can only be considered in the long term.” "Think about it again, the elements of sports + nature + milk source + quality must play a promotional role in the short term." There was a brief silence in the conference room. Time was short, and the design needed to be outstanding, and it was winter, so no one had any good ideas. Guo Yang knocked on the table several times in a row. It was time to make a decisive move. Dragging it out would only lead to bad results. "Then we should give priority to long advertisements, and shoot natural scenery and a high-end feeling." "The second is to work with CCTV, Liu Xiang and the sports stars they work with to create a program..." "For other short films, micro films, documentaries, etc., the marketing department will make long-term plans." "Finally, there are railway stations in Beijing. Placing advertisements at stations, as well as spray painting on trains and coaches...are all viable promotional media." Nie Rusheng was a little surprised for a moment. Train stations and bus stations are areas that have been ignored by almost all advertisers in the past. This is truly a value trough. Especially at various stations in Beijing, because of the Olympic Games, the flow of people has gathered, and the prices have been extremely cost-effective in recent years. Nie Rusheng didn't expect that an outsider would notice this. The boss of Jiahe is so young, but he has built such a big company. His vision is impeccable. Fu Qiuyan has always been in charge of publicity, and she is no longer surprised by the boss's various ideas. "it is good." "I will work overtime with Mr. Nie and the others tonight to get a detailed draft out." Guo Yang nodded, "That's it, let's adjourn the meeting." The crowd dispersed. Guo Yang found a quiet place and called Li Yan. "Have you grasped the specific situation?" Li Yan said: "We have found out that poultry egg dealers in some areas sell Sudan Red to farmers. Some farmers add Sudan Red to feed laying ducks, and the fresh eggs are purchased by dealers..." "The amount involved is not small. At least more than a thousand red-heart duck eggs are sold to the capital every day." Guo Yang asked: "Have you reported it?" "not yet." Guo Yang thought about it and realized that this was by no means a trivial matter and was extremely bad in nature, especially since drug problems had occurred frequently in the past two years. Jiahe definitely cannot take matters into its own hands. The Ministry of Agriculture is the competent department, and reporting only to the Ministry of Agriculture is likely to reduce a big matter to a small one, or even nothing at all.
"Let's find Yang Shi first." "it is good." Hexi Dairy was among the top three companies on CCTV last year and has also signed up for bidding this year, making it a major sponsor of CCTV. The key is that Jiahe has a significant influence and is a leader in the domestic agricultural field. It has a close relationship with Yangshi. Exposing this kind of food safety problem is an old tradition of Yangshi. This approach works. ... the next morning. Nie Rusheng, his assistant, and Fu Qiuyan all looked depressed. Apparently he stayed up all night. Guo Yang took a look at the detailed draft of the plan they had compiled. It was complicated, but it did include all aspects. Guo Yang didn't have a better plan, so he said, "Press this first, and take it out quickly." "Don't think about saving money this time. Regardless of the cost, we should first make it known, especially in terms of the content of various indicators." "We need to let the whole nation know that our nutritional content is the highest in the world." Fu Qiuyan responded: "Okay." He turned to Nie Rusheng and said, "Boss Nie, I'll have to work harder for you. Please prepare the advertisements and posters as soon as possible." After hearing what Boss Guo said about not caring about the cost, Nie Rusheng's sleepiness from staying up late had completely disappeared. "no problem." "I haven't slept in the past two days." Although the orders at Jiahe are hard work, the orders are large, the rewards are generous, the money is paid quickly, and things are done more cleanly. Such a big money sponsor must be held on to forever! …… In a quiet village in the north, two uninvited guests suddenly arrived, causing the family dogs to bark. The two people wearing hats and scarves felt their hearts tremble and tightened the camera equipment hidden in their bags. Walked into the village. The barking of the dogs slowly stopped. After a series of twists and turns, the two arrived at the yard of a bungalow, and could clearly hear the quacking sounds coming from the duck's tongue. The duck-tongue doors and windows are closed tightly, and straw curtains are hung outside to protect against the cold winter wind.
Through the gap, you can see a few light bulbs with lampshades hanging in the shed, a layer of wheat straw laid on the ground, and a group of ducks huddled together. One of them whispered, "This family's duck-raising skills are actually pretty good, but it's a pity they went the wrong way." The other person's eyes were fixed on the feed trough not far away, where he could see the corn and wheat dyed red. "Is that that one?" "That should be it." “It’s not easy to go in!” "Find a place to wait. The laying ducks cannot be kept in the shed all the time. When it gets warmer at noon, the owner will let the ducks out to forage for food, play in the water, and exercise." It was indeed a bit cold at the moment, so the two had to find a small restaurant to rest. Fortunately, I successfully took the photos I wanted at noon. Afterwards, he returned to the capital to conduct quality inspection on the red-heart duck eggs on the market. …… 12 month 8 day. Yancheng, Jiangsu Province. Guo Yang came to the Tiaozini Reclamation Area. A seawall was built between the reclamation area and the sea. The distance from the fields to the sea was two kilometers at the longest and only two hundred meters at the shortest. I saw the green wheat poking out its leaf tips in the biting cold wind, quietly "hibernating", waiting for the call of the spring breeze next year. There are still traces of harvesters on the ground - more than a month ago, this place was a scene of golden harvest. Tiaozin is a giant sandbar running from north to south in the coastal area of Dongtai, Yancheng. It is named because its harbor branches are strip-shaped. Nowadays, the agricultural planting area here is divided into 12 square fields, with the area of each field ranging from 350 to 1600 acres. “Sea rice was successfully grown here. Tianhe’s seeds are truly amazing.” "We have been researching for so many years at the Rice Research Institute, but we have not yet developed suitable salt- and alkali-tolerant rice seeds." The winter sea breeze is like a sharp blade, mercilessly cutting across the cheeks. Even when wearing only a thick coat, the coldness penetrates directly into the skin. But Zhu Jie said this with a smile. Zhu Jie is the director of the Rice Research Institute of the Academy of Agricultural Sciences in the coastal area of Jiangsu Province. He has devoted his life to growing fragrant rice and wheat from saline, alkaline and bitter land. "It is flooded by sea water at high tide and becomes a pool of mud at low tide" was the impression that Dongtai people had of Tiaozini in the past. Nowadays, sea rice with a high yield is grown here. For scientific and technological workers like him, food is the best reward. Guo Yang also tensed up his body, stamped his feet, and said with a smile: "It is also thanks to your persistence over the years that the seeds have the conditions for the experiment." Seawater rice is a variety that was only bred this year.
Of the 1,000 kilograms of seeds, a portion was used for further propagation at the Hainan base, and the rest were planted here. As it turned out, the results were encouraging. Jiangsu Province has a coastline of 954 kilometers, with a total coastal tidal flat area of million mu, accounting for about a quarter of the country's coastal tidal flat area. And under the influence of the circulation and accumulation of the Yangtze River and the Yellow River, it naturally increases by 20,000 acres every year. It is the reserve land resource with the greatest potential and development value in the eastern region of my country. Faced with the generous gift from nature, it is the mission and responsibility of scientific and technological workers in Jiangsu Province to allow the ever-growing tidal flats to contribute to ensuring food security. The improvement and utilization of coastal heavy salt land began when Zhang Jian, the top scholar in the late Qing Dynasty, led his fellow villagers to grow cotton on saline-alkali land. It has never stopped since then. In recent decades, nearly half of the land from Yancheng to Nantong has been developed from saline-alkali land. But the soil here is too salty, the seedlings cannot stand, the rice does not germinate, and it is impossible to grow crops. The only option is to dry salt. Over time, a thick layer of salt crust forms on the ground. The vast sea has turned into mulberry fields, from salt fields to farmland. People living on this land have built dikes and dams, abandoned stoves and reclaimed land, and diligently planted green manure. It has laid an excellent foundation for the cultivation of Tianhe seawater rice. Hearing Guo Yang's praise, Zhu Jie smiled bitterly: "I'm ashamed. After so many years of integrated coastal heavy saline soil improvement, this is the only effect I can achieve." "Don't worry, the hybrid Pennisetum cultivated in your hospital is also an excellent salt- and alkali-tolerant variety." As he spoke, Guo Yang pointed to a field on the distant coast. In early winter, the coastal pasture is covered with lush green grass. Dozens of sheep are grazing leisurely, and a group of big white geese are wandering around. Guo Yang said: "You must give me some of this grass seed." "Haha...resource sharing." Zhu Jie is also quite proud. The hybrid foxtail grass cultivated in their institute can also grow on saline-alkali land with a salinity of up to 6‰ or even 8‰. Grass roots, stems and leaves can also fix carbon and absorb salt. One acre of Pennisetum can dilute about 12 kilograms of salt in a year. The yield of Pennisetum truncatum per mu is 10 to 15 tons. In addition to reducing salt levels, it can also be used as feed for small pets such as chinchillas, guinea pigs, and rabbits. When grass fibers are a little older, they can also be processed into feed for sheep and cattle. However, compared with Tianhe’s Alfalfa No. 1, Pennisetum has no advantages in terms of saline-alkali land management or palatability. In just one year, combined with simple land preparation, Alfalfa No. 1 can transform coastal severe saline-alkali land with an initial salinity of more than 1‰, or even 20‰, into arable land with a salinity of less than 30‰. Low cost, high efficiency and high profit. The Alfalfa No. 1 wind has swept the entire coastal area, and coupled with the salt-tolerant soybeans, wheat, and rice...
Zhu Jie couldn't imagine the scene a few years later. The few of them looked at each other for a while, walking in the sea breeze, feeling the chill with every step. "Mr. Guo, could you please go to the courtyard today to taste the rice? There are more than a dozen new varieties!" Just as Guo Yang was about to agree, Li Yan called again, "Boss, the relevant content will be broadcast on Yang TV's Weekly Quality Report tonight." "okay, I get it." "Weekly Quality Report" is a news column with consumers as its core audience, dedicated to investigative reporting in the field of food safety. It should be stable now. (End of this chapter)