Chapter 100 Seed Yield The deep distribution model is usually a three-level structure of enterprise-regional distributor-township with the traditional model, the intermediate links are reduced. The source of its core competitiveness lies in logistics management. The realization of logistics management is the control of sales terminals and the mastery of information of the entire distribution channel. Thus, the company and its dealers form a real community of interests. The company's strengthened control over sales channels will also enable it to better support dealers and provide services to farmers. Guo Yang had already seen Qu Yang's deep distribution strategy before. But after listening to it again, I gained something different. After the meeting. The new marketing strategy was first implemented in Gansu and Xinjiang provinces. Tianhe's sales staff went directly to the countryside to conduct investigations. Taking townships as units, 50 townships were randomly selected to investigate the main vegetable crops grown there, farmers' crop rotation arrangements, etc.
At the same time, we also collect information on dealers and retailers from all over the country to understand the situation of our competitors. The seed characteristics of Tianjiao No. 1 and Chihong No. 1 are more suitable for planting in the Northwest region, and the market in the Northwest region must be absolutely controlled. The days passed. In late September, Tianhe entered a completely busy period. The seeds at the bustling hot pepper seed production base in Yuhe Village have entered the final stage of harvesting. Some villagers were happy, while others were unwilling. The production of sweet pepper seeds is a very delicate job. Water and fertilizer management, pests and diseases, temperature and light, pollination, etc. will all affect seed yield. The daily workload is certainly not small, and every second counts during critical time. Some families have more labor force, and some families are willing to work hard. When they are busy, they even have a simple lunch in the fields. But correspondingly, some people perfunctorily responded to the inspectors' requests. Late application of water and fertilizer, failure to provide shade in time, casual use of pesticides, or momentary negligence can result in reduced production. There are all kinds of people. This also leads to a huge gap in seed production among seed farmers in Yuhe Village. Fortunately, the technical team and the village committee have done a good job in daily inspections, and the village has not yet experienced a complete harvest. The cheapest Red No. 1 yields about ten kilograms of seeds per acre, which is barely enough to match the income from growing grain crops. Originally these people wanted to cause trouble, But there are also many high-yield crops in the village. The highest yield per mu of Red No. 1 sweet pepper seeds is as high as more than kilograms. The huge gap makes many villagers unbelievable. I don’t feel confident facing the village committee and Tianhe. As the sun sets, the villagers who were busy in the fields gradually return.
A woman asked mysteriously, "Have you heard?" "What did you hear?" "Mr. Yang harvested 120 kilograms of sweet pepper seeds from one acre of land!" The man said in an exaggerated tone, and his voice was so loud that many people heard it. "Really 120 pounds?" "My goodness, the price of bell pepper seeds is high. That means one acre of land will cost more than 7000 yuan!" “How many kilograms of seeds did your family harvest per acre?” "Sweet peppers are not good, only a little over 30 kilograms, and hot peppers are over 70 kilograms. The average yield in the village is about this level." "It's not bad. The price of pepper seeds is 25 yuan per kilogram, and the price of sweet pepper seeds is 60 yuan per kilogram. It's higher than expected. It's more than yuan per mu." "I heard Tianhe's technicians talking nonsense before. Tianjiao No. 1 fresh pepper is sold for 3000 yuan per mu in Gangu." The women had different expressions on their faces. If they still grew crops like in previous years, an income of more than 1,000 yuan would be really good. But some people who make the same seeds can sell them for more than 7000 yuan per mu, and some people who sell fresh peppers can sell them for 3000 yuan. The gap in my heart suddenly appeared! Nothing hurts more than watching others make money. The village chief Lu Zhaoqiang happened to hear the conversation between the few people in a corner and shook his head. I have a lot of emotions in my heart. "During the critical time of seed production, Mr. and Mrs. Yang go out at 4 or 5 in the morning, eat watermelon soup buns at noon, and come home very late at night." "When it comes to hard work, the Yang family is definitely one of the best." "And all the steps are completed meticulously in accordance with technical requirements." "I am not surprised at all that they can make money." …… At the same time, in the breeding base for fine varieties that has been isolated from the outside world for a long time. The low-key Tianyu No. 1 has also matured. But in fact, under strict isolation and protection measures, Tianyu No. 1 has always been implementing meticulous management. There are strict requirements on the number of seedlings per acre and the spacing between rows and plants, and plant protection management is also strictly implemented. The seeds were sown from mid-April. After more than five months of growth, the bracts of Tianyu No. 4 basically turned yellow. The seeds also turn yellow and hard, showing a unique luster. The best harvest time has arrived. In order to ensure the quality of seeds, more than 300 acres of Tianyu No. 1 seed corn are all harvested manually. Bagging, loading, drying, threshing, cleaning, packaging and storage. Everything is in order. The expression on Yan Qun's face was very interesting, sometimes happy, sometimes worried.
"Boss, the seed yield results are out." Guo Yang raised his head with interest. "Looking at your expression, is it because the production volume did not meet expectations?" Yan Qun shook his head, handed a report to Guo Yang, and said: "The production is OK, but the inventory pressure may be too great." Guo Yang looked at the numbers on the report. Tianjiao No. 1, average seed yield per mu is 60 jin, total yield is 15 jin, Red No. 1, average seed yield per mu is 50 jin, total yield is jin, Tianyu No. 1, the average seed yield per mu is 2000 jin, and the total yield is 60 jin! As for Tianmai No. 1, it is a spring wheat variety and was harvested as early as summer. The average yield per mu is 1000 jin, and the total yield of 50 mu of land is 5 jin. Guo Yang looked at it for a while and was not too surprised. Yan Qun is not optimistic, as the sales and inventory pressures are too great. The hot bell pepper seeds have the successful experience of demonstration bases and are more well-known, but the quantity is too large. The amount of corn is not small, and it has not yet been tested in the market. Guo Yang seemed to see through Yan Qun's thoughts. He smiled slightly and asked someone to call Qu Yang over. Show him the information that Yan Qun brought. After a while, Qu Yang said in a clear voice: "The yield of seeds per mu is 1 kilograms. Tianyu No. is indeed a good seed." Yan Qun was stunned. Is this what I wanted to express? Qu Yang is still full of confidence. "The product is good, and we have the financial strength to build sales channels. There is no reason why it can't sell well." Guo Yang nodded. "It's not necessary to sell out all the seeds in the first year. Seeds also have an inventory cycle." In the following months, Tianhe's seed processing plant is busy every day, and the sales department has also established offices in several major markets and regions. The strategy of deep distribution has also been effectively implemented. Gansu and Xinjiang provinces have vast territories, which are conducive to large-scale planting. Tianhe plans to implement a direct sales model when the time is ripe, directly facing farms and growers. Therefore, the requirements for distributors in these two provinces are not high. In other provinces, the selection of distributors can be said to be full of twists and turns. There are many seed traders who come here because of the reputation, but choosing the right one is a technical job. The company must have strong financial resources and be able to settle payments in a timely manner, and it must also have a high reputation. Most importantly, distributors must identify with the company's products and culture. Have confidence and enthusiasm, be sure that operating Tianhe's products can bring profits to yourself, and be willing to grow with the company.
After several rounds of selection, we finally decided on distributors in various places. Zhao Hua's company was also identified as a distributor in Shandong Province. Here, we will face competition from major foreign seed companies. (End of this chapter)