Jiang Han asked: "What's the reaction to Riben's local group buying website?" The head of the marketing department at Riben said: " advertised in the Yamanote Line subway car, and just received tens of millions of dollars in financing from the United States. I heard that Recuit will soon launch group buying business." The Yamanote Line is an important subway line around the city center, and it is one of the most congested subway lines in Donglong, with a considerable flow of people. Advertising on Yamanote trains is also expensive. These companies are all Riben local companies, and has just received the investment from Riben VP Fund. In Tianchao, you can buy a domain name for 50 yuan, a set of source code for 40 yuan, and a group buying website for 100 yuan. That's why there was a battle of thousands of regiments. Although Meituan has been very successful in China, the high-subsidy cash-burning strategy may not be effective in Riben. Moreover, many group buying platforms are burning money to occupy the market, trying to consume the other party to death. As a result, there are too many people with capital in the country, and in the end they did not make any money, and they exhausted themselves. To operate in Riben, Jiang Han does not want to simply follow the path of burning money.
Compared with Meituan, the local group buying platform has a better understanding of its own domestic consumer psychology and has more advantages. Therefore, if you want to grow overseas, you must have a clear positioning and direction, and be prepared for a protracted war. Jiang Han looked at Riben, the head of the marketing department, and said, "Which company do you think is our biggest competitor?" The head of the marketing department said without hesitation: "Although Recruit, an old domestic website, is doing group buying, their main business is still on shopping websites. 's financing of tens of millions of dollars does not pose a threat to us. The website is worth noting that their president Akira Tanaka is very ambitious. Their advertisements are everywhere on bus bodies, platforms, subways and office buildings. Jiang Han said "557" and said: "In this case, let's advertise on Twitter." Different from China, the most commonly used website by Riben netizens is still Twitter. The effect of online promotion is much stronger than offline. The head of the sales department said: " also advertised on Twitter, and also found a dozen well-known artists from Youben. Their website was launched in East Longitude, Daban, Jingdu, and Beibu Pirates, with 580,000 registered users, 480,000 daily active users, and a turnover of million. Although Meituan has been online for 24 hours, the number of registered users is close to that of in a week, but Meituan has strong financial support and is online in 38 cities at the same time, while is only online in four major cities in China. Moreover, the daily activity of is also amazing, which shows that the user stickiness of their website is very high. In the future, is likely to be the biggest opponent of Meituan in Riben. Su Qingyi thought about it, and said: "We don't have any contacts with the daily artists, even if we give them money to promote, the effect is probably mediocre. Recently, Toshi Miyazaki's "The Battle of the First Sea" is being released in Japan, we can launch activities such as movie ticket discounts, night travel by plane, etc., one activity per day, seven days without repeating the same, how about that?" The director of marketing brightened his eyes. Daily regiment activities are not for everyone.
In Riben, many small group buying websites basically have only a dozen technicians, or even only one programmer. Without the support of offline sales and after-sales service, these websites cannot do daily group activities at all. Offline sales capability is crucial for a group buying platform. Daily group activities can increase user viscosity, bring freshness to users, and help maintain long-term favorites of users. Jiang Han nodded slightly. "Okay, let the HR department recruit more salespeople across the country to ensure that there are group buying deals suitable for the local area. In the future, in every city of Riben, we will be able to make a group every day. In terms of push and promotion, many movie theaters and restaurants have their own accounts, and they can use push to promote group buying. " The director of marketing said: "We can also discuss cooperation with the social networking site Mixi for promotion. The audience of Meituan is mainly young people aged 18-30, which happens to be the same as Mixi's audience." "Okay, let's get ready." After the marketing manager left, Su Qingyi turned on the laptop. "Jiang Han, I just sold all the shares of SoftIn, and I made in the past few days, invested 30 billion, and made a profit of 2$500 million. Now there are about billion funds in hand, do you still have to invest? (200 billion is invested in Wentai scientific research)” Jiang Han thought for a while: "Not anymore." "By the way, Mr. Sun Zhengyi invited you to a dinner tonight, do you want me to go with you?" "No, you go to work." At this time, only Jiang Han was left in the office. Several department managers from the domestic headquarters also came to Riben on business trips to train new employees, so that Riben's branch offices can be operated in an orderly manner as soon as possible. At present, the data on the launch of Magnesium Group is still very good. Whether you can open up the Riben market and earn their money depends on several other online shopping platforms. At the same time, in the meeting room of East Longitude Headquarters. The secretary reported the work to the president Tanaka Akira. "Mr. Tanaka, our software has been launched in 4 cities for a week, and the response has been good. Registered users have reached 580,000, with 480,000 daily active users and a turnover of million." Tanaka Akira crossed his hands and sat at the table in front of him. "I heard that the magnesium group of the Celestial Dynasty is online." As soon as Meituan came to Riben, it reached a cooperation with Sun Zhengyi, the soft factor, and raised tens of billions of dollars. It also cooperated with Riben's largest taxi company to develop new energy vehicles, which had to make Tanaka care. "Yes, Magnesium Group was launched in 38 cities at the same time, with 470,000 registered users within 24 hours, 390,000 daily active users, and a daily turnover of 2345..." Akira Tanaka knows that Meituan is popular all over the world. It has single-handedly defeated thousands of group-buying platforms within three months of its launch, and has three points in the world with and Qiandu Nuomi. Recently, it even has a tendency to surpass them.
Their founder, Jiang Han, is not only the richest man in China, but also personally came to Donglong for layout. In a short period of time, Chuangying Group opened branches in more than 10 cities in Japan, and recruited thousands of employees with high salaries. The advertisements of Dongdong Travel can be seen everywhere, which can also drive the sales of magnesium groups by the way. Within 24 hours of being online, the number of registered users has almost caught up with the number of in a week. Akira Tanaka feels that if nothing is done, the market of will soon be occupied by magnesium groups... "No matter what method you use, expand to 20 cities within 3 months, and within a month, the turnover should reach twice that of Magnesium Group!" Akira Tanaka's words made everyone sitting here a little embarrassed. Chuangying has strong financial strength, and Jiang Han's net worth is conservatively estimated to be hundreds of billions. Coupled with the soft support of one of the top ten groups of Riben, as well as the help of several major domestic taxi groups, it must be compared with him in spending money. Can't compare. At this time, the director of the company's business department said: "President, our promotion on Twitter is very effective, and with the support of many domestic artists, it may not be impossible to be a meme group. "Is there any marketing activity for Magnesium Group at present?" Akira Tanaka asked. "New registered users, who share the magnesium group with 10 people in the first month, can receive subsidies ranging from 50 yen to 400 yen every day, and others have not been discovered yet. "Pay close attention to them. We have the advantage of local operations. The marketing department and business department will come up with practical strategies today." "Good boss." "OK." East longitude, the entrance of a movie theater. Many fashionable young people walked to the box office of the movie theater. "I want two copies of The First Sea Battle. "I want five copies of "The First Sea Battle"..." "I want four." Jun Miyazaki's box office appeal in Riben is still good. At this time, several staff members came over and erected a billboard next to the ticket office. "Download the magnesium group, one group per day, today's group purchase: 100 yen to watch Miyazaki Shun's "The First Sea Battle"~" "I'm going, right? You can watch a movie for 100 yen?" "I just bought a movie ticket for 1,000 yen, and my heart hurts "Isn't this magnesium group a takeaway website?" "You're wrong. They not only do takeout, but also do other group buying. They have all kinds of food, drink, and fun. It's very cheap."
"I have downloaded , let me see if there is any activity on it." "No, only magnesium mass paralysis. 21 A young man downloaded Meituan and found today's group buying on the homepage. After registering an account, I bought 1 ticket directly for 100 yen. "Each user can only buy one ticket, download it too." At this time, his companion saw a line of ministers below. "As long as you share it with 20 Twitter friends, you can get a ticket for free." He immediately shared the Meituan link with his classmates on Twitter, and sure enough, he got a ticket for free. "I'll go, Mei Tuan is too rich." "There is no such event on , I also downloaded Magnesium Group. "It doesn't matter, anyway, I have to take a taxi anyway, and I can directly enter Dongdong to travel in Meituan, and I don't need to download two software to take up memory." QR codes are widely used in Riben. After buying a movie ticket, a QR code will appear on everyone's mobile phone interface, and you only need to scan the code before watching a movie. At this time, many people who bought movie tickets saw the activities of Meituan, and they also refunded their tickets to download Meituan. Because the movie theater has a cooperation with Meituan, and there is no overlord clause, the conductor An Shun refunded the tickets for everyone. More and more people who came to see Toshi Miyazaki's new movie bought 100 yen movie tickets on the Meituan interface. A few young people sat beside them, drinking milk tea. One of the boys carefully browsed the interface of Meituan, and found that the content of daily group buying changes every day, and it is very cost-effective. "Tomorrow there will be a night tour of the east longitude by helicopter. I have never taken a helicopter in my life." "You might as well buy two tickets and go with your girlfriend." "It must be expensive to fly by helicopter, right?" The boy took a sip of milk tea, took a closer look, and was very excited... "20 minutes, only 10,000 yen, so cheap! Just share the magnesium ball with 20 Twitter friends. Are you going?" Generally speaking, this price can only sit for about 5 minutes. Hearing this price, several people were a little eager to move. "Such a rare opportunity, let's go together." "Yeah, I haven't overlooked its Yefu after east longitude." Several people summed it up and decided to participate in this group buying. After booking the tickets, the boy saw that 1,245 tickets had been sold for the helicopter night tour east longitude.
On the homepage of Meituan, there is also a cartoon image of a beautiful woman in an orange plaid skirt and a ponytail. He clicked on the cartoon image, and she immediately greeted her in fluent Japanese: "Hi, my name is Ruby, nice to meet you." boy Wei Wei was taken aback, is the Internet already so developed now? He pressed the phone keypad and said, "Ruby, what are you doing?" Ruby immediately said: "I am your little butler of the magnesium group, and I am also an office worker, let me introduce you to the functions of the magnesium group~ Meituan now has daily group buying activities, the content is different every day, and there are many activities, such as playing games to get red envelopes, and winning small games can earn 30-200 yen Cash ranging from Japanese yen is not a routine of coupons, but directly charged into your registered bank card. As long as you share Meituan with a certain number of Twitter friends, you can also participate in various group buying at low prices and get coupons. In addition, Meituan’s tourism, air tickets and train tickets, wedding photos, and barber shop energy businesses are still under development... …” After briefly introducing the functions of the website, the boy said casually: "You said you are an office worker, can you chat with me?" Ruby nodded. "Where do you work?" The boy said: "I have been here for two months, and I work in a medium-sized machinery company. I often feel homesick, and I am still a little unsuited to life in a big city. Ruby reached out her hand, with a gentle expression, as if she was stroking the boy's head. "I understand how you feel. I work in a department store. I am very tired every day, and I have to deal with difficult bosses." Ruby is obviously just a cartoon character, but talking can make boys feel very interesting. "What do you usually like to do?" the boy asked. Ruby thought about it, and said a little shyly: "I like reading, traveling [dancing..." "I also like reading books..." Unknowingly, the two chatted for a long time. The boy found that Ruby was still anxious, so he paid attention immediately. Ruby's tweet has 674 followers. Obviously it's just a cartoon image, but it looks like a real person, with an indescribable charm. It wasn't until the boy's companion called him that he came back to his senses. "Xingyi, why are you staring blankly, the movie is about to start."
"Oh, the cartoon image of Mei Tuan is quite amusing." After watching the movie, the boy returned home. One bedroom and one living room, only 30 square meters, monthly rent of 100,000 yen, is already considered very good in the east longitude. There is no cooking and no stove in the house, only simple furniture. Usually the boy always buys rice balls to eat, or goes to the convenience store to make do with a bite. It is not so much a home as a temporary home. address. Usually the company often works overtime, and it is hard to be free. The boy changed into pajamas and lay on the bed, feeling a little deserted. He unconsciously opened Twitter and clicked on Ruby's profile picture. I saw that Ruby just posted a photo 10 minutes ago with a new set of clothes on it, with the text: "I went shopping with my best friend, bought a new set of clothes, and took a photo to commemorate. The boy found that although Ruby was just a cartoon image, the Meituan Company managed her like a real office worker. Most of the first batch of users who used Meituan were 20-30-year-old social animals. Designing her into such an image has invisibly narrowed the distance between users. The boy was surprised to find that there were many comments under Ruby's photo. "So cute~" "Ruby, want to date you." "I failed the monthly exam this time, it was Ruby who accompanied me through the difficult days, thank you~" Netizens' pursuit of Ruby is incredible. The boy also found that in a short period of time, Ruby's Twitter followers had risen to 2,356, a few more every minute. Out of curiosity, he searched on Yahu and found that many netizens were discussing Ruby. "Ruby is smart and can chat with me, and can answer any questions I ask [I seem to see the power of artificial intelligence. "I didn't expect the artificial intelligence research of the Celestial Dynasty to reach this level. It's terrifying to think about it." "Ruby is like my friend. It feels like a real person. Will Meituan appear around Ruby? I'm looking forward to it~~" The boy discovered that Ruby has different personalities for different people. .