Soon, Wang Duo got in touch with Liang Ruchao and made an appointment with Jiang Han at a restaurant downstairs of Chuangying Group. "Sir, would you like to order something?" A waiter bowed and asked politely. Jiang Han waved his hand: "The person hasn't come yet, let's go later. At this moment, a plain-looking young man in a gray down jacket came to the restaurant-. He took a look at the guests in the restaurant - and walked towards Jiang Han. "Mr. Jiang, hello." Jiang Han shook hands with him politely, and said in surprise, "You know me?" Liang Ruchao said with a smile: "President Jiang is known to everyone in the Internet circle, how could I not know him. And Wang Duo told me, as long as you find the most handsome and youngest in the crowd, you will be you. "
"Ha ha." Now, Jiang Han's reputation in the domestic Internet industry is quite famous, second only to Little Ma and Jack Ma. Even if you don't discuss cooperation with him, just making friends for a meal is something that many businessmen can't wait for. With Jiang Han's vision of business, even a few words of advice from him may change the fate of an enterprise. Jiang Han handed the menu to Liang Ruchao: "I'll treat you to whatever you want." Liang Ruchao said with a hearty smile: "I am ten years older than you, but I want you to treat me, then I will not be polite. Then, the two called the waiter over to order food. "Mr. Jiang, you guys are really good at Weixin. I use it all the time now. I can pay by scanning the QR code at the supermarket. And I also deposited my savings in Changqiantong, and the daily income is much higher than that of the bank. " Liang Ruchao poured Jiang Han a cup of tea and said with a smile. "The next step is to popularize the application of Weixin in supermarkets across the country, and our salesmen are talking with major supermarkets. For self-employed and small business owners, they only need to apply for a payment code on the Weixin interface, and Weixin can send it home for free. The future is an era of no cash, just scan the merchant's payment code anywhere. " Listening to Jiang Han's words, Liang Ruchao couldn't help admiring: "Amazing. If this vision can really be realized, it will change the payment habits of people across the country. " It is common sense for people of any country to carry cash when going out. But thinking that one day, you only need to bring your mobile phone when you go out, and you can solve all your needs. Wouldn't it be too convenient? "We will launch promotional activities. Just scan our QR code, customers can save 1-5 yuan when they buy things, and merchants can also receive 1-5 yuan in cash."
People have a mentality of taking advantage of small things. Using this mentality, people will soon get used to paying with small things. At this time, when the dishes were served, Liang Ruchao took a sip of the wine and said, "I really admire your strategic vision, Mr. Jiang, Tian. Jiang Han clinked glasses with him and said with a smile, "Since you admire me so much, have you ever thought of working with me?" "cooperate?" Liang Ruchao drank a glass of wine and said, "My financial strength is limited, Mr. Jiang, who has a net worth of hundreds of billions, shouldn't need to raise money with me, right?" Jiang Han took a bite of the food and said, "Of course I'm not financing with you, I want you to work for Chuangying." Hearing this, Liang Ruchao immediately waved his hand. "Mr. Jiang, I have also worked part-time. I am not used to the company's regulations, and I don't want to work for others anymore. Jiang Han said calmly: "Of course I don't want to poach you for a job, I know you founded 88 Fang, a real estate search software, and you've done a good job. But you should be dissatisfied with the current achievements, right?" Liang Ruchao was a little puzzled, how did Jiang Han know what he was thinking? Can he read people's hearts? Seeing that Liang Ruchao was silent, Jiang said: "We are all engaged in the Internet. Although Room 88 currently has a considerable number of users, many small teams will face some problems. Once the development is large, due to insufficient preparation in the early stage, it is difficult to deal with many things, and the enthusiasm of users comes and goes quickly, and it is easy to be short-lived in the market. " What Jiang Han said is very pertinent, and this is currently the biggest problem Liang Ruchao is facing. "Besides, the upper limit of real estate apps is low, how many people in the country always buy houses? Even if you need to buy or rent a house, it will be temporarily used for a month or two, and the chances of unloading after buying a house are very high. As you know the strength of Chuangying, I can help you push your products to a larger platform. Liang Ruchao took a bite of the dish, and was really not sure why Jiang Han wanted him. "Boss Jiang, if you have something to say, you might as well speak up." Jiang Han said unhurriedly: "Actually, I want to work with you to create a short video social APP." Short video social APP? To talk about this category, Liang Ruchao really did some research. "Now, there are many apps of this type, such as Xiaokaxiu, Kuanshou, etc., among which Kuoshou has the most users. Xiaokaxiu is similar to Dubmash's lip-syncing performance. The lines and scripts are all ready-made, and only the user is required to perform. It usually lasts less than 10 seconds, which reduces the cost, increases the fun, and is easy to spread. I want to be a social software for urban young people. "
Hearing Jiang Han's words, Liang Ruchao's heart skipped a beat. After graduating from university, he has experienced four times of starting a business. Although the 88 room software in his hand is doing well, it is far from his goal. He did aim at the short video market, and wanted to make a software similar to Xiaokaxiu. "70% of Kuaishou users come from rural areas or third-tier cities, and most of them are ordinary people who pay more attention to grassroots. The number of their users mainly depends on natural growth, which is relatively fair. There are more users in the north, and the penetration rate in the south is low. Liang Ruchao analyzed. "Yes, different user positioning, strategic goals are completely different. If Chuangying wants to make a short video app, it should be much easier to start by attracting traffic from Weixin, Bizhan and other places. " Jiang Han opened the Slow Hand page on his phone and said: "Our products are different from Slow Hand. The slogan of Slow Hands is to embrace every kind of life, while Douzhi is to record a good life. There is a huge difference between the two. " Embracing every kind of life means that no matter what level of people can find fun in slow hands. And Douyin records a beautiful life, which determines that its videos have a certain gap with real life, filtering out boring things and adding a layer of filters. "There are multiple short videos on Kuaishou's homepage, but there is only one product I want to make, and users just click to scroll down if they don't want to watch it. This recommendation mode determines that if your video cannot attract users within 3 seconds, it will be eliminated. In other words, if you want to survive in Douyin, the script must be professional, the mirroring must be qualified, and the rhythm of the soundtrack must be strong, in order to arouse users' interest. Liang Ruchao chewed Jiang Han's words slowly. "In this way, most of those who can stay in Douyin will be professional teams." It must be mostly young people who yearn for a better life. In the previous life, just by looking at the page design, the difference between Kuaishou and Douyin could be highlighted. Douyin is like a waterfall, throwing everything at you. Slow hand is like Xiaoxi, the content is more dull, and the requirements for video production are not so high. Jiang Han took a sip of the soup and said: "Kuaishou mainly targets the sinking market, while Douyin mainly relies on e-commerce to make money, live streaming and short videos. "Live streaming?" At present, there are very few short video platforms on the market with live streaming. Jiang Han opened Pinduoduo's official website, and one of the live videos said: "Live broadcasting is the anchor selling goods. The future is the era of live broadcasting for all. It doesn't matter whether you are good at being funny or handsome, as long as you attract fans through your own charm
Liang Ruchao watched the live broadcast and was a little surprised. This anchor looks very simple, with dark skin, and his Mandarin is not standard. But it was such an unattractive anchor who actually sold cubes for a one-hour live broadcast. Because he sells all agricultural products, this appearance gives people a sense of trust. An ordinary person can sell goods, but if it is replaced by a well-known star artist, the economic benefits generated may be unimaginable. Seeing that Liang Ruchao was silent, Jiang Han continued: "Live broadcasting and short video delivery are still blank in the country. If we do it together, it will definitely become popular. There are many ways to make money here, such as taking only three photos to bring goods. A picture of the product, a picture before use, and a picture after use will do. After posting a short video, you just need to wait, as more people watch the video, someone will naturally place an order. Or buy products on the platform, try it out yourself at home, make a video with commentary and copywriting, and you can also make money. Liang Ruchao works on the Internet, so of course he is well aware of the history of the Internet. "It can also attract traffic in Weixin's circle of friends. It can not only transfer videos directly, but also appear in real people, creating an authoritative account in the industry." Jiang Han nodded. "The future is an era when traffic is king. As long as you have a popular short video, maybe you can change your destiny from an ordinary person to an Internet celebrity." In addition to live streaming and short videos, Douyin has many ways to make money. Jiang Han's idea suddenly opened Liang Ruchao's mind, and he said excitedly: "If Douyin can make a lot of users earn money, they will produce better quality short videos, which will form a virtuous circle and increase the number of ordinary users. "Actually, after the user account has a lot of fans in Douyin, they can receive advertisements to cash in. Jiang Han nodded and took a sip of tea. "All kinds of content can be done, the better the verticality, the easier it is to monetize. For example, mother and baby accounts, evaluation accounts, etc., an account with a million fans, it costs tens of thousands of dollars to receive an advertisement. And we do second-class e-commerce, which is more convenient to realize. " The second type of e-commerce is different from the first type of e-commerce. Users watch videos or live broadcasts, and click on the link if they want to buy something, and they will jump to shopping websites such as Taobao, Jingdong, and Pinduoduo. It is equivalent to attracting traffic to the website. This is very friendly to the content creators of Douyin, because the products are distributed one by one, there is no pre-sale and after-sale matters, and only need to create good content. Even if there are no fans, as long as someone buys it, it can be realized. Liang Ruchao became more interested in listening.
Because Jiang Han has considered the tonality and specific direction of this short video APP, and then only needs to execute it. 0…ask for flowers…… "We can dig deep into the live broadcast to bring goods. After all, the live broadcast format allows consumers to intuitively see the quality of the product. In the future, in addition to daily necessities, even virtual items and RVs can be sold through live broadcast." In the last life, many people became stars by selling live broadcasts, and the representatives were Li Jiaqi and Weiya. Every year on Double Eleven, they can sell hundreds of millions of sales, which is amazing. Liang Ruchao was already very interested in Douyin at this time. "In addition to selling goods, live streaming can also attract fans, and you can set up a reward function." In the last life, a short video blogger who broadcast live and slept soundly, received 81,000 tips from fans. In addition, you can also convert your skills into videos and sell courses for cash. In this way, the market potential of Douyin is huge. It's almost time to chat, Jiang Han said : "Are you interested in joining our company and be responsible for the R&D and design of Douyin? I won't treat you badly, what about the annual salary? Backed by a big tree to enjoy the shade, you know the strength of Chuangying Group. Although Liang Ruchao's website is doing well, it is not an order of magnitude compared with Chuangying's products, and the audience is small. He originally wanted to develop new software and transform. At this time, Jiang Han came to him and proposed such a good idea, which made him a little tempted. In addition to the price offered by Jiang Han, the annual salary is tens of millions, which is rare even in major Internet companies. The most important thing is that the products Jiang Han wants to make coincide with his ideas. Liang Ruchao didn't know that even without Jiang Han, he would still be fighting in a few years. Your own 88 room website can be sold or handed over to professional managers for management. Regardless of whether this attempt can surpass Slow Hands and become the number one short video platform in China, the current layout of Chuangying Group alone will not fail. Whether it's Weixin, Pinduoduo, smartphones, or Bizhan, they can all help Douyin drain traffic. As long as Douyin is added to the software that comes with Chuangying 1, millions of users will use it. Liang Ruchao pursed his lips, seemingly drunk and made up his mind. "I don't know how the atmosphere in your company is like?" He has long heard from his friends who work in Kuanshou that the company is divided into many factions, which is very complicated.
Front-line employees are tired no matter what they do, and the coordination of various departments is enough. If things go on like this, it will definitely affect people's mood. "The atmosphere in our company is very good, there is no intrigue, the division of labor is clear, and there is a clear system for employee promotion. Two people compete for leadership at the same time. It depends on strength. It's useless to be a stumbling block behind the scenes. Moreover, there are many young employees in the company, and the atmosphere is lively. I believe you will like it. Jiang Han said sincerely. Liang Ruchao poured Jiang Han a glass of wine, and poured another glass for himself, with a sparkle in his eyes. "Since that's the case, I don't have any worries, Mr. Jiang, I'll do it, you can do whatever you want." After speaking, he picked up the wine glass and drank it down. Jiang Han also showed a bright smile. "Pleasant cooperation." Soon, Chuangying Group established the Douyin business department, Liang Ruchao sold his website, and brought some employees who had been with him for a long time to Chuangying. Chuangying also recruited more than 200 employees to be responsible for Douyin. With more and more employees, Jiang Han simply bought the building and used it as an office location. It also spent 800 million US dollars to acquire , a well-known music short video social platform in Beimi. In the future, it will merge with Douyin to prepare for its overseas expansion. In the meeting room, Ruchao held a meeting. "Mr. Liang, this is the Douyin page designed by the design department. In addition to the search bar, there are 13 tabs in the navigation bar, including live broadcast, knowledge, entertainment, two-dimensional, and food. Users can browse content in the web version, and post videos after logging in. " Reported by the person in charge of the design department. Liang Ruchao nodded. "The page is not bad. The Investment Promotion Department will discuss cooperation with the media alliances of major central enterprises and invite them to settle in Douyin." Hearing this, the person in charge of the investment promotion department showed some embarrassment. "Mr. Liang, software in the Internet industry generally rarely cooperates with central enterprises?" Liang Ruchao said seriously: "Institutions like the National Museum and Tianchao Nuclear Power have always been high-ranking in the impression of ordinary people in the past. Now is the Internet age, and they also want to use the platform to change their image. It would also be a good thing if they can open the Douyin account, post some popular science videos, and spread XXXX values. " "Understood Mr. Liang." At this time, the person in charge of the technical department reported:
"Mr. Liang, the anti-addiction system has been completed. It has two main functions. First, as long as the user uses Douyin continuously for more than 80 minutes, the platform will have a reminder in small print. Second, if the user has used Douyin for more than two hours, the platform will be locked and you must re-enter the password to use it. " Liang Ruchao took a look at the design on the iPad and was quite satisfied. "Is the order receiving platform ready?" "It's done, take a look and see.",