In a certain village on the outskirts of Shanghai, in a lush vegetable field, several women were picking cucumbers. An off-road vehicle was parked on the side of the road. Zhang Yufeng combed his hair into a ball head, wearing a sweater and overalls, looking heroic. A bald man in his fifties also got out of the car. "Mr. Zhao, this cucumber looks really juicy." Zhang Yufeng praised while shuttled in the vegetable field. According to her investigation, this village is rich in various vegetables, and she is here today for inspection. Village head Zhao unscrewed two cucumbers, handed one to Zhang Yufeng, and said while chewing: "I'm not bragging, the major wholesale markets in Shanghai really like the vegetables in our village. The same cucumbers can only be sold for yuan a catty in the next door village, while those of this quality can be sold for 3 yuan a catty when sent to the supermarket. " Although Zhang Yufeng was spoiled and spoiled since she was a child, once she starts working, she is not coquettish at all. She took a bite of the cucumber, and sure enough, it was crispy and tender, really good.
As the two walked, Shi Chang introduced with his hands behind his back. "That piece is cauliflower, the one in the north is chrysanthemum, carrots, broccoli, spinach, celery... In short, as long as you can see it in the supermarket, we have it here. In addition to several major vegetable markets in Shanghai, we also supply large supermarkets such as Darunfa, China Resources Ganjia, and Yonghui. " Zhang Yufeng took a look at the information in the village head's hand. In addition to ordinary vegetables, there are also organic vegetable fields, and the prices are more expensive than ordinary ones. In addition, this village has formed an industrialized operation. There are many people who professionally raise fish and shrimp, as well as chickens, ducks, cattle, sheep and pigs. She probably knew it in her heart, and said directly: "Village Chief, if we cooperate and eat food at your place every month, what price can you give me?" The two chatted before, and the village chief already knew that she was the vice president of the Meituan. Although there are many food delivery websites in Modu, large and small, Mei Tuan is the first one who can think of looking for them directly. After all, vegetables are no more than daily necessities. If you buy more than you can use up, they will be broken the next day, directly causing losses. Many small websites dare not take risks. The village head thought for a while, then said with a smile: "That depends on how much you put in." "I need to count the needs of merchants. Generally speaking, each vegetable is no less than tens of thousands of kilograms per month. After the magnesium group opens the market, it may continue to soar." Zhang Yufeng got straight to the point. With tens of thousands of kilograms of vegetables, the profit margin inside is not small. The village head said: "Okay, let's cooperate with 05 first. If the cooperation is happy, I will give you the lowest price in the future." The two came to the village chief's office and negotiated on the prices of various vegetables. Zhang Yufeng was quite satisfied with the result of the talk.
For example, the variety of cucumber just now only costs 50 cents a catty. Of course, after the purchase volume increases, it can be even cheaper. After reporting to Jiang Han, under the lens of the local media, Zhang Yufeng and the village chief officially signed a supply agreement. This means that the cost of operating the magnesium group will drop a lot. On the other side, Jiang Han was watching the data of the magnesium group in front of the computer. Data show that the second day after Meituan went online, the number of users who registered new accounts increased to 345,400, 193,000 people placed orders using Meituan APP, and people placed orders using PCs. On average, the rider brother has to connect with 16 merchants a day, and the average delivery time is 25 minutes. The combined turnover of all merchants has reached million. The number of stores in Meituan also jumped from 42,000 to 50,000. Meituan's leaflets were distributed throughout the Shanghai University circle and several major business districts, and several major websites such as iQiyi, Tengxun, and Qiandu had its advertisements. Facts have proved that online advertising is more appealing than offline advertising. It may be that they have seen its huge potential. The background of the website shows that as many as 33,000 merchants have applied to settle in the magnesium group in the last 48 hours. With this result, Jiang Han is very satisfied. At this time, Su Qingyi walked over quickly. "Mr. Jiang, Mr. Zhang and Hemu Village have signed a supply agreement. The staff of the business department have gone to various districts to find suitable sites. In the future, all food merchants will go to the site to pick them up. We have also privately messaged all merchants. The price of vegetables we give them is lower than the price they buy outside, and 90% of the business owners have signed an agreement with us, and we will supply them in the future. Jiang Han nodded, Zhang Yufeng was really fast enough to get things done. "Set up a team to be responsible for the quality of the ingredients." Since most merchants will be supplied by Chuangying in the future, if the quality of the ingredients cannot be guaranteed, it will be a big problem if something goes wrong. "Okay, yes, Hongye Futures rose by today." Today, Jiang Han's wealth has increased by billion, and his total assets have reached billion! This stock continued to rise, and Su Qingyi was no stranger to it. Jiang Han was also very calm. These funds will be his confidence. "Well, let me show you, I just signed with the principal." Jiang Han handed over a contract to Su Qingyi. Seeing this contract, Su Qingyi's pretty face was full of surprise. After studying in the University of Finance and Economics for three years, Su Qingyi only met the principal from a distance at several school-wide conferences.
Unexpectedly, Jiang Han started a deal with the principal! "The job fair will be held tomorrow morning, right? You and the manager of the personnel department will discuss it together and reserve some places for our school's seniors. "knew." Jiang Han did this to reserve talents and build his own team. Most of those who can be admitted to Shanghai University of Finance and Economics are outstanding students from all over the country, and they absolutely crush most people in terms of IQ and self-control. Jiang Han lit a cigarette and asked, "Are you hungry, is there any news over there?" Su Qingyi flipped through the notepad. "After we launched the delivery of tea eggs and drinks when we placed an order, they also launched the activity of delivering milk and sandwiches. I took a look, and a takeaway that usually costs 38 yuan now only costs 40 cents. Some old users who are accustomed to using still choose them because our two activities are similar. " "Okay, keep watching the dynamics of ." In the previous life, after and Meituan survived the battle of thousands of regiments, they began to compete for several years. Now, Jiang Han also understands that the battle with has just begun. At the same time, on the food street near the University of Finance and Economics, the entrance of a certain spicy pot restaurant was overcrowded. A few college students complained. "Hey, there are so many people, when will it be our turn to go in and eat?" "I've been waiting for half an hour, I knew I would go to another restaurant to eat." "That sesame paste is not as delicious as this one, and it's not as affordable as this one. Wait a little longer." At this time, a waiter came out and shouted: "Please sit on the stools and wait!" "Big sister, how long do you have to wait?" The waiter thought for a while and said, "It will take 20 minutes anyway. If you can't wait, you can place an order on the Meituan APP. Recently, there is an event. After receiving a large subsidy, you can eat takeaway for free. After hearing the introduction, many people remembered it. "Mei Tuan? Is it the one that spread flyers in the last two days?" "I forgot about it, I'll download one now." Many people downloaded the magnesium group with a skeptical attitude. Soon, there were screams from the crowd. "Damn it, it turned out to be true! I ordered something worth 65 yuan to be delivered to the dormitory, and it only cost 1 yuan, including drinks and tea eggs!" "I ordered too."
"If I knew it earlier, I would have waited happily in the dormitory, why are you still queuing here?" Many students who placed orders on the Meituan APP left the store. At this time, the boss was busy in the back kitchen. He is very happy. In the two days since he entered the magnesium group, his turnover has doubled. After deducting the commission, he has made a lot more money than before! Moreover, many people place orders on the platform, and the store is less crowded. At this time, he turned on his mobile phone, opened the backstage of the store, and saw an official private message from Meituan. "Hello, dear Mr. Wang, Meituan has launched a poverty alleviation and agricultural assistance plan, and cooperated with local vegetable farmers in Shanghai to set up stations on the street to reduce your store's operating costs. If you have any questions, please call our customer service phone... If you agree to cooperate with us to reduce costs, you can click the electronic contract below. … Farm aid program? The boss opened the electronic contract and took a closer look. Let me go, isn't the president of Meituan too shrewd? In this way, the cost of stores and platforms can be reduced, and merchants can save time. He had just tasted the sweetness of the food delivery platform, and immediately followed the software prompts to sign the contract. "Ding~" At this time, the boss's cell phone rang suddenly. He clicked on it and saw that it was a notification from . My store was actually taken offline by Hunger! The boss has been working in this food street for five or six years, and joined Hunger this spring. Although the commission is quite high, it has indeed increased his turnover. Recently, the salesman of Meituan came to his shop, and after learning more about it, he decided to settle in Meituan. But he didn't expect that he would be kicked out by Momo! This is too overbearing! After thinking about it, the boss immediately called Gong Ping, the president of the Merchants Association in Yangpu District. In order to protect the legitimate rights and interests of merchants, as early as many years ago, some people in each district of Shanghai City spontaneously established merchant associations, with group leaders in every street. The call went through quickly. "Hello. Who is this?" "Hello, President Gong, I am the hot pot restaurant in the food street at the back door of the University of Finance and Economics. I recently joined the Meituan and found that my store was taken off the shelves by Hungry Mo. Do you know what happened?" Gong Ping, the head of the merchant over there, seemed to have expected it, and said:
"Today, many people told me that I was taken off the shelves by Eleme. This is malicious competition. Don't worry, I'm going to the company of Eleme. They have to give us an explanation anyway." "Okay, excuse me." Hang up the phone, the boss continues to be busy. has been in operation longer than Meituan and has many loyal users. One day off the shelves, he will lose thousands of dollars! That night, went to the headquarters of . "How effective is our marketing?" Zhang Xuhao sat on the office chair and asked. The secretary said: "There are still many old users on our platform. After the launch of the campaign, we also advertised at major subway stations and bus stations. The number of new registered users increased by 263,000 within one day. The turnover of 40,000 shops exceeded million. Zhang Xuhao nodded, quite satisfied with the data. "What's the data of the magnesium cluster?" The secretary showed embarrassment: "It is said that Meituan has added more than 300,000 new users." More than 300,000 people..... More than my own company. Zhang Xuhao fell into deep thought. Now that food delivery is free, and things are delivered, price wars can only eliminate small platforms in the market, but it will not affect the expansion of Meituan. What should I do? "It is reported that since we and Meituan started activities in the past two days, seven small platforms on the mall have declared bankruptcy. Zhang Xuhao was silent, if the battle between them and the Meituan intensifies, more platforms will be closed in the future. But with their current funds, can they last for two months or two... If the capital chain breaks, Meituan will take the top spot on the food delivery platform in Shanghai without any effort in the near future? Zhang Xuhao has encountered many difficulties since he founded Areme with his classmates. Several people mobilized the family and cashed out with credit cards. At the beginning of the day, the company only had 200,000 funds. Without contacts and resources, all they have is passion. After a lot of hard work, things got better and some financing was obtained, but when the company was about to expand, Meituan was born out of nowhere. He is really not reconciled, being caught by the magnesium group! Thinking of this, Zhang Xuhao's fists gradually clenched.
At this time, the marketing director observed his expression and knew that the company urgently needed to occupy the market, so he said: "Mr. Zhang, I have a solution, but it's a bit of a loss." "any solution?" "After the user logs in to with QQ, the software background can bind the user's relationship chain with QQ friends, and share the user's check-in, likes or comments, and consumption information on with QQ friends." Hearing this, Zhang Xuhao remained silent. This method is indeed a bit lossy and will leak user privacy. But if used well, it will get twice the result with half the effort. Now QQ has become popular in China, and every young person has hundreds of friends on QQ. Before changing it, he would never agree. But now is the critical moment for 657 to seize the market, and he can't compete with the magnesium group in terms of funds. After thinking about it, he gritted his teeth and said, "Okay, let the technical department do it. "OK." Zhang Xuhao looked at the secretary. "What about the white-collar market?" The secretary reported: "The white-collar market is relatively stable, and some old users can't get high subsidies. In order to prevent them from losing, the marketing department has organized an afternoon tea campaign with good results." "Well, carry out activities for old users, old ones bring new ones, as long as a person can attract 10 new users, he can enjoy high subsidies." "good." Zhang Xuhao is ready to fight with Jiang Han. Besides these activities, he had another idea. Jiang Han's capital is ten times as much as his, and he alone can't do Jiang Han at all. Not necessarily if he can get a strong ally. At this time, the phone rang. "Mr. Zhang, Mr. Gong, the chairman of the Shanghai Merchants Association, wants to see you. Gong Ping? Why is he here? Zhang Xuhao muttered something in his heart, and said to the phone: "Please come in." As a relatively powerful food delivery platform in Shanghai, Zhang Xuhao has been in contact with Gong Ping for mutual benefit. When first started to fight the world, Gong Ping also helped him persuade merchants to join.
After joining , many people directly doubled their income and became loyal merchants of the platform. Even though their company's commission is around 16%, after weighing the pros and cons, no one protested. Not long after, Daping walked into the office. "Mr. Zhang, we haven't seen you for a while." Zhang Xuhao said with a smile: "Chairman Gong still drinks Longjing, right?" "Um." Soon, the secretary brought a cup of tea. Smelling the faint fragrance of tea, Gong Ping cut to the chase and said, "Mr. Zhang, do you know my purpose today?" Zhang Xuhao shrugged: "I don't know, what's wrong?" "In the past two days, I have received hundreds of complaints from merchants, saying that your platform forces them to choose between Meituan and you. As long as you join the magnesium group, you will be forced to take their store off the shelves if you are hungry, is there such a thing?" Zhang Xuhao did not deny that this was also for competition. "President Gong, is this worth your trip? We have sent private letters to all merchants to let them think clearly, after all, it is not easy for us now that the magnesium group is menacing. Gong Ping also heard that, in order to compete, the two platforms are fighting hard, and they both launched free food delivery activities. In addition to large subsidies, drinks are also given away. "The fire at the city gate caused harm to the fish in the pond, and our merchants are innocent. You cannot force merchants to stop cooperating with Meituan. This is too domineering, and it is malicious competition. This is obviously because wants to monopolize the operation. Seeing that Gong Ping did not budge, Zhang Xuhao smiled slightly. "It's not easy for everyone, it's all about making ends meet. In fact, we will lose tens of millions of dollars in carrying out the free food delivery campaign, and this is also to occupy the market. By then, more consumers will order food on , and everyone will feel better. " "That being said, but...",