Chapter 169: Chapter 169: Selling Yourself is Better Than Selling Products
Translator: 549690339
“Now, let me tell you a case I have heard before.
This case is from Mr. Chen Anzhi’s ‘Sell Yourself Rather Than the Product’.
It means no matter what industry you are in, you can see this in successful salespeople.
You will find that they all follow the successful rule of ‘Sell Yourself Rather
Than the Product’ taught by Mr. Chen Anzhi.
What does it mean to sell yourself rather than the product?
That is to say, before you become a salesperson, you must first package yourself well.
Make people’s first impression of you is acceptance, not rejection.
Mr. Chen Anzhi once said that before a customer buys a product, they must first buy the sales representative.
Once they like and trust you, they will then choose the product. This is the first lesson for a salesperson.
The second lesson for a salesperson is how to make the other party happy to pay you.
It means to make the other party trust you wholeheartedly. Only in this way will they happily purchase your product.
Then they will be happy to pay.
Because customers don’t just want to buy your product.
What they want to buy more is your service spirit and attitude. If a person is really serious and sincere in doing this,
Once trusted by others, they can sign any contract.
Do you think trust is a powerful sales tool?
But remember, we can only go further unimpeded if we have integrity!
Of course, when I say unimpeded, I don’t mean there won’t be difficulties in achieving success!
What I mean is that if a person has integrity, they will receive help wherever they go.
On the contrary, if a person lacks integrity, their reputation will spread, and everyone will know about them.
Who would trust this person then, and think they won’t be deceived too? And do you still think such a person will be successful?
I don’t think so, do you?” Qin Xue said with a smile to them.
“Yes, Qin Xue is right. We can’t be dishonest people.” Six mouths spoke loudly.
Qin Xue nodded and said, “So, what’s the next point about sales rules?
That is, we should pay attention to other people’s successful results, and often think about how they succeed.
We need to keep learning and reading.
This reading can be about others’ success, as well as reading more books, gaining more knowledge!
Of course, we need to absorb the secrets of others’ success,
But also read more books because maybe after reading one more book, you could succeed just because of it.
Why do I say that? Because if the customer you’re going to visit likes this book,
And you just happened to have read it, wouldn’t you two have something to talk about?
If you get along well, there might be a chance to sign a contract, right?
So, reading more books will only benefit us, not harm us.
Our factory will soon install a telephone. Once it’s installed, you should remember the phone number.
Why ask you to remember it? There must be a use for it.
What is the use? That is, you can make business cards later.
Write the phone number on the business card, and when you go out to promote,
Whether they can become your customer or not, the first thing you should do is to give them a business card.
Let them know who you are and what you do. Even if they don’t become your customers after talking, they will still remember you.
One day when they see the business card, they will think of you.
By then, they might suddenly call you,
And tell you they want to do business with your product.
At that time, does your business card play a significant role?” Qin Xue thought about how in the future, most people would have a business card.
Why not use the Golden Finger as a reborn person, right?
“Business card? What is a business card, Qin Yue?” Fang Hong asked first, not understanding.
“A business card, as the name suggests, is a relatively firm piece of paper.
Write your name, position, and our factory address and phone number on it, and that’s it.
Remember to make more business cards when you do. Give one to everyone you think might become your customer.
These are potential customers! And maybe one day, they will become your prospective customers! “