Chapter 116 Spring Festival Gala Reform After the color TV production line of the Shangdian Factory was completed and put into production, color TVs began to become popular in China. As the capital of China, the penetration rate of televisions was very high. Even families who could not afford a color TV could scrape together money to buy a black and white one. In the second half of the year, China Central Television found that the ratings were very good, so it decided to reform the Spring Festival Gala. In many people's memory, the Spring Festival Gala started in 1983. But in fact, the Spring Festival Gala has existed for a long time, but it was broadcast live in 1983. Because of her outstanding performance in the Hong Kong exchange activities, Ms. Chu was promoted to the director of the radio and television department. The reform guidelines for the Spring Festival Gala were delivered to Ms. Chu. Ms. Chu is in favor of live streaming, but she doesn't know much about it, so she is a little worried about mistakes. After returning home, I still held a few pages of the plan and read them over and over again. Professor Tao couldn't help but ask, "You brought your work home again?" "This time is more important." Ms. Chu explained the reform of the Spring Festival Gala and said, "If it doesn't go well, I will be held responsible."
Professor Tao shook his head. “I don’t understand this.” He turned around and was about to leave, but after a few steps he walked back and said, "Why don't you ask Liu Hongmin? Doesn't he run a film company? He might know something." Ms. Chu's eyes lit up. Liu Hongmin was indeed a good candidate. "Okay, let Hongmin come to my office tomorrow." "no problem!" Professor Tao agreed readily. Liu Hongmin was his graduate student and he could order him around however he wanted. In the past, he was the one who cleaned up Liu Hongmin's mess, and now it's Liu Hongmin's turn to serve me, an old man. In the middle of the night, Liu Hongmin was writing a novel when he was interrupted by the ringing of the phone. "Hello? Professor...Okay, I'll be there tomorrow!" After hanging up the phone, my passion for writing had dissipated a lot. Thinking that I had to go see my teacher's wife tomorrow, I put away the manuscript and went to bed. The next day, Liu Hongmin went straight to Ms. Chu's office. Ms. Chu called him over and happily poured him a cup of tea. "Hongmin! I've encountered some difficulties this time, so I want to ask you for advice." Liu Hongmin was stunned for a moment. "Master's wife, why ask for advice? Just tell me if you have anything to say." "It's like this. China Central Television wants to reform the Spring Festival Gala and has sent me a report. I'm a little undecided, so I want you to help me with some advice." As she spoke, Ms. Chu handed the middle office plan to Liu Hongmin. After Liu Hongmin took it, he immediately understood. "Master's wife, this plan is a bit rough, but it seems feasible at the moment. But you need to pay attention to a few points. First, whether the live broadcast technology is mature. Don't be embarrassed when there is no signal during the live broadcast." Ms. Chu nodded, "That's what I'm worried about, too." Liu Hongmin smiled and said: "So, I think we should let the central station do a few live broadcasts during this period to verify the technology."
"That's a good idea." Ms. Chu nodded with satisfaction. "What about the second one?" "The second is program preparation." Liu Hongmin counted on his fingers and said, "This is the first time to broadcast the Spring Festival Gala live. We must set a model and set standards for future Spring Festival Galas, so we must be fully prepared. I think that from 8 o'clock to 12:30, a market of about four and a half hours, at least more than 30 programs are needed." Ms. Chu frowned, "It's a bit long!" Liu Hongmin smiled and said, "It is indeed a bit long, but this time is still necessary. The Spring Festival Gala cannot be too late, otherwise many people will fall asleep. But it cannot be too early. If it can't even get past 12 o'clock, how can it be called the Spring Festival Gala? I think there should be a time announcement at 12 o'clock midnight, when the old year is replaced by the new year, and everyone stays up together to create a New Year atmosphere." Ms. Chu said happily: "This is a good suggestion!" As she spoke, she ran to the desk, took out a notebook, and wrote down Liu Hongmin's two suggestions. "Hongmin, please continue." Liu Hongmin said: "We must implement the spirit of having fun with the people and try to focus on joy when arranging programs. After all, after a year of hard work, the people just want to have fun during the New Year." Ms. Chu frowned again, "But isn't this a little too open?" Liu Hongmin spread his hands and said, "Master's wife, we are now implementing reform and opening up. This opening up is not only economic, but also entertainment. In the past, the lives of the masses were too miserable, not only materially, but also spiritually. Now we have to do not only to free the masses materially, but also spiritually. As long as there are no problems in principle, moderate entertainment is acceptable. You have some knowledge of the movies released this year, and you should know which movies have received good responses, right?" “Shaolin Temple, Teahouse, The Shepherd, The Young Master…” "Teahouse has a mass base, and The Shepherd also has an original novel. The reason why Shaolin Temple and The Young Master are popular is because they have comedic attributes. Life is hard enough, who doesn't want to watch something funny when watching a movie?" Ms. Chu was convinced and she wrote down Liu Hongmin's opinion. A few days later, I went to a meeting at the Central Office and directly expressed these opinions. The people at the Central Office were immediately amazed. After all, Ms. Chu was doing communication activities before! They didn't expect Ms. Chu to know too much, but now they see that she has talked about the key points. "Whoosh whoosh-" There was warm applause at the meeting, which fully demonstrated their love for Ms. Chu. Ms. Chu waved her hands embarrassedly, "Okay, okay! These opinions are all what I learned from others. I don't know if they are right or not, but I just want to share some with you." "That's right!" Everyone said, "It really hits the nail on the head!" Wang Feng, director of the Central Station, said: "Leader, these suggestions are all very good. The live broadcast technology is not a big problem. We have often done live broadcasts before, but the duration was not that long. We can apply for it and perhaps broadcast the New Year's Day song and dance party live on New Year's Day." Ms. Chu nodded, "I can help coordinate it." The New Year's Day song and dance party was hosted by Zhengfu. Although it did not need to be kept confidential, there was no precedent for live broadcast. Wang Feng continued, "The main problem now is the program problem. Four and a half hours is too long. Even if we try to put together so many programs, we can't do it!" Ms. Chu was also a little embarrassed. "Can't we think of a solution? Send invitations to various units and ask them to put on a show?" “They also have performances during the Chinese New Year.” Wang Feng said with a wry smile: “They all have to focus on their own department’s performances first. If they can squeeze in, the quality cannot be guaranteed!” At this time, a young man raised his hand and said, "Leader, who is the person who gave you the idea? Can you ask him to help us think of a solution?" Everyone nodded when they heard this. "Yup!" Ms. Chu's eyes lit up, "If you hadn't told me, I would have forgotten. You're quite clever, young man. What's your name?"
The young man smiled shyly and said, "My name is Jiang Kun." (End of this chapter)