Chapter 213 Seed Orders and Product Launch The Ministry of Agriculture’s new saline-alkali land policy is like a whirlwind, sweeping quickly across the in areas encouraged by policies, large-scale growers and enterprises have extremely keen senses and quickly flock to the Agricultural Bureau to inquire about specific policy terms. As for ordinary people, these days people are keen to work outside, and few are willing to stay in the countryside to farm. my country's five major saline-alkali areas all have great development potential. This policy clause does not include any relevant policy support except for the northwest inland areas. Other areas, such as the Songnen Plain in Northeast China, the eastern coastal saline-alkali areas, the Huanghuaihai Plain, and the saline-alkali areas in the upper and middle reaches of the Yellow River irrigation area, all have relevant support. Among them, the coastal saline-alkali areas are the main ones. In Shandong Province, representative cities such as Dongying and Weifang each have millions of acres of saline-alkali land, many of which are severely saline-alkali areas. Farmers rely on the weather for their crops, and a yield of 400 to 500 kilograms per mu is normal, and there are countless amounts of abandoned land. How to develop these barren lands has long been a problem for local people. Alfalfa No. 1 also has the largest mass base here, and is extremely attractive to farmers whether it is for improving low-yield fields or reclaiming wasteland.
Yancheng, Jiangsu Province, In the Yangtze River Delta, where there are many masters and heroes, Yancheng's presence is not strong. It has a coastline of 582 kilometers. The coastline is constantly moving eastward, and the salt silt infiltrated by sea water has developed into coastal saline-alkali land with high salinity, low nutrients and great hazards. Eventually, 620 million mu of tidal flats were formed, and saline-alkali land accounted for 70% of Jiangsu Province. In order to develop this land, the people of Yancheng have conducted research for more than 50 years. But the solution is yet to be found, as people have long been full of enthusiasm for saline-alkali land. Songnen Plain, Heilongjiang Province and Jilin Province are not far behind. The western part of the Songnen Plain, with more than 4500 million mu of saline-alkali land, is one of the three largest concentrated distribution areas of soda saline-alkali soil in the world. The vast white saline-alkali land is adjacent to the fertile black soil. The high land is the black soil, and the low land is the saline-alkali land. In the Songnen Plain, every step forward may reveal different soil conditions. The surface of untreated saline-alkali land is hard and covered with white salt stains. The water-deficient land is as hard as cement and cannot be crushed by hand. The locals describe it as 'dry like a knife, wet like a mess'. After years of cultivation and many times of management, the management principle of 'salt comes with water, and water takes salt away' is not difficult to apply. But now that the alkali has been reduced, the salt has been drained, and the fields have been washed, can we farm normally again? Do not! Soil remediation is a systematic and long-term process. If we want to awaken the dormant arable land, turn saline-alkali land into black soil, and build a large granary, we need good fields, good seeds, and good methods to form sustainable and healthy farming. Now the seeds are available. It only takes one or two years to buy back a piece of fertile land. There are many more stories about the land.
Large-scale growers and investors from all over the country flocked to the area. Enthusiasm swept the Farm Bureau. Local governments have to invite experts from local agricultural science academies to organize technical training and policy interpretation. To the surprise of the local authorities, the technical service team composed of Muhe and Tianhe also organized relevant activities as soon as possible. If you don’t understand the policy, the Agriculture Bureau will send someone for you. There are not enough technicians, so the Agricultural Bureau is recruiting people. Muhe had no idea of saving costs at all. It covered all the expert fees and training fees, and its performance made all parties very satisfied. Banks that wanted to play ostrich were also pulled out to explain their loan policies, loan amounts, policy interest subsidies, etc. that's it, Large-scale growers and agricultural enterprises set foot on the saline-alkali wasteland that few people cared about, and began to measure the land with the cooperation of staff. Through gradual exploration, the process was gradually improved, from land transfer - signing contracts - buying seeds - technical training and so on. Farmers found that the process was not that difficult. The local agricultural bureau couldn't help but sigh in admiration when seeing the busy figures of Jiahe's technical service team. "There's a reason why Tianyu No. 1 is so popular. Now there's Muhe No. 1." “It’s someone else’s turn to make money.” "This thoughtful service makes me want to go and contract the land." "Public servants, you are dreaming." …… Nine springs. After receiving the policy document, for several days in a row, Jiahe Group headquarters and Muhe were busy interpreting the document and understanding the policy. The city, on the other hand, is not that concerned about this matter. The Northwest is not within the scope of encouragement. The experts sent by the Soil and Water Conservation Center will also have to wait for a while, and only online training has been conducted, but communication is possible at any time. If you don’t want to come, then don’t come. A living person can be suffocated to death by urine. Everything is just beginning and everyone is experiencing it for the first time. It is impossible for Muhe to prepare everything before going to the fields. That is not agriculture, that is being a rich lady. So Muhe worked overtime to produce a guide that briefly summarized the essentials. The front-line technical service personnel were all given a manual. The after-sales service teams of Tianhe and even Fengkai Agricultural Machinery were sent to support Alfalfa. They contacted the local agricultural bureaus and farmers with trepidation. Then I found out that they were all just a makeshift team. The manual that Muhe produced in two days appeared to be much more refined and was recognized by many people.
The work is back on track. Guo Yang has been very busy these past two days. The affairs of several entities, including Alfalfa Agriculture and Animal Husbandry, Tianhe Seed Industry, Hexi Dairy, Qinghe Agriculture, Quanwang Biology, Fengkai Agricultural Machinery, and Falcon Agriculture, are intertwined. This often puts Guo Yang into confusion. Fortunately, there is Ning Xiaojing. After a period of adaptation, she has been able to handle various matters skillfully. The difference between her and Xie Shijie is that she is more careful in doing things. And because of his work experience in large companies, his abilities are stronger, so Guo Yang only needs to make good plans for various tasks. I have to say that those who come from Beijing have really strong ability to withstand work pressure. In all this time, she had only been a little upset once before, and Guo Yang had never asked the reason. In his opinion, if you are willing to do this job, then do it well. In terms of treatment, he will not let anyone down. To be honest, Guo Yang has now passed the stage of pursuing money. Money is just a number to him. In addition to reinvesting the profits, he also seeks to make profits for his employees. If the media interviewed him, would he like money? He might also say the classic line: "I don't like money. I'm not interested in money." He now enjoys the sense of accomplishment brought by his career and his love for agriculture. Xie Shijie knocked on the door and walked in with big strides, looking excited. Guo Yang leaned back on the soft seat and said, "Why? Your wife is pregnant. Why are you so excited?" Xie Shijie slowed down his pace and said, "Hey, if I want a child now, I can have it anytime, Boss..." Guo Yang interrupted him rudely, "Stop, stop, let's get down to business." Xie Shijie smiled proudly. He may not be able to compete with you in career, but he has an absolute advantage in love. He handed over a report he had compiled and said with a smile, "Boss, the orders for Alfalfa No. 1 seeds from all over the country are increasing rapidly." "After preliminary statistics, they are mainly in Dongying, Weifang, Yancheng, Bingcheng, Songyuan, Da'an and other places." "In addition to farmers and enterprises, many cooperatives in towns and villages have joined in." "In just a few days, the number of potential saline-alkali land comprehensive management projects has reached nearly 200, involving an area of million mu of land." "The order quantity of Alfalfa No. 1 has reached 370 million kilograms. If all are delivered successfully, it will be 18 billion yuan!" “We are currently collecting deposits.” Guo Yang took a quick look at the report, taking in the location, name, area, contact information, and the final summary. Then he looked up at Xie Shijie's excited expression and said, "This is just the beginning." Xie Shijie smiled and said, "Tianhe's technical service staff are already envious. We sell one kilogram of seeds, which is equivalent to them selling 10 kilograms." "Now people are discussing that Alfalfa No. 1 seeds will increase the domestic seed market share to an unimaginable level."
Guo Yang thought for a moment, "Will it delay your wedding preparations?" "No, I'm also mentoring an agricultural school student who joined last year. I've entrusted some of the specific tasks to him." In terms of personnel, although Guo Yang has not yet determined the specific adjustment plan, he has clearly proposed to reuse agricultural university students many times. Now all branches and departments are attaching great importance to it and are promoting a group of young employees. Guo Yang still has the same idea. Golden Harvest is willing to bear the cost of young people's mistakes. Guo Yang said: "We need to keep a close eye on the processing." Xie Shijie nodded, but was a little surprised. In just a few days, the orders worth 18 billion yuan exceeded Muhe’s previous annual turnover. The boss didn't look excited at all. Both his tone and the rigor of his thinking remained calm. You know, at this time, whether it is the technical service sales staff on the front line or the group headquarters, it is a scene of celebration and excitement. He asked directly: "Boss, 18 billion yuan, don't you feel anything at all?" "Hasn't it arrived yet?" Guo Yang looked at him and said meaningfully: "I hope you don't fall into the land of comfort. The group has a lot of problems right now, and it's a time when we need talents." Xie Shijie seemed to be thinking about something. … The impact of Alfalfa 1 is widespread. In addition to the craze for saline-alkali land transfer, the downstream industrial chain of forage has also been deeply affected. In a small conference room of Yili in Hulunbuir, the president's meeting chaired by Pan Gang had just ended. Several people filed out, and some gossip spread out afterwards. In the tea room, several middle-level-looking people gathered together and chatted in low voices. "The Ministry of Agriculture has officially issued a document to raise the milk collection standard by percentage points. This is very difficult, forcing ranches to feed alfalfa!" "It's tough on the business, and it's even worse for the dairy farmers. High-quality fodder isn't cheap, and production costs are going to increase." Someone asked curiously: "Who benefits then?" "After much thought, I think this may be beneficial to Jiahe Group. Since it has both the forage industry and the milk industry, it will not suffer any loss either way." “Is there insider trading?” "I feel the same way. Seeing Jiahe's cash flow being strained by Hexi Dairy, this happened all of a sudden." "The country has introduced policies to encourage the development of saline-alkali land. In the next one or two years, the production of forage grass will increase significantly, and the price will definitely come down." "That's a good thing too!"
"That's right. Don't worry too much. Yili's advantages are still very obvious, and its national market map has already taken shape." In the president's office. As soon as the meeting ended, Pan Gang felt tremendous pressure. He was born and raised in Meng Province. After graduating from Meng University, he joined the Huimin Food Factory (the predecessor of Yili), worked his way up from the bottom, and created a sales miracle for Yili's liquid milk division when he was less than 30 years old. At the end of 2004, in the heavy snow in Hohhot, he was appointed to take charge of Yili at the age of 35. At the 2005 business goals discussion meeting when he first took office, everyone was pessimistic about Yili. One group believes that it would be good if the level can be maintained as in 04, while the other group bluntly states that there will be a decline in 2005. He did not express his opinion until the end of the meeting, when he stood up and said, "I will lead Yili to become the first company in the history of China's dairy industry to exceed 10 billion yuan." And this year, he did it. But I can't be happy. First, it failed in the competition for Olympic sponsorship qualification. Not only did Mengniu gloat over the misfortune behind the scenes, but it also greatly affected Yili's marketing strategy. Troubles come one after another, After the dairy industry trust crisis in the middle of the year, although relevant departments raised the quality standards for milk collection, the degree of improvement was acceptable to Yili. At the same time, no relevant management regulations were issued, and the matter was simply muddled through. Now that there are formal management measures, raising the milk collection standards has become an established fact. Dairy farmers have their own responses. But companies also need to make their own preparations. Just thinking about feeding alfalfa gave him a toothache. Hexi Dairy has spent a lot of money on expanding its milk source base and seizing marketing resources. Yili and Mengniu are preparing to exert their strength on the market end and jointly suppress Hexi Dairy, so that its funds cannot be repatriated and it will fall into trouble. But there is grass! Grass! This is the field where Jiahe started out. From seeds to end products, no one in the country can rival us! Looking at his assistant Chen Yanqiu who had not yet left, Pan Gang said, "Continue to focus on maintaining and expanding the market advantage of our entire product line." "At the same time, we will strengthen communication with the railway department and implement new logistics methods as soon as possible." Dairy companies have always had weak control over the transportation process of their products. The market is pushing for products, but companies don’t know where the products are and have no control over shipping times. In order to save costs and improve efficiency, Yili's strategic choice is to cooperate with the railway department. Just one special train can save 20 yuan. Thinking about the cold chain transportation construction of Hexi Dairy, Pan Gang felt mixed emotions. The dairy industry is developing cold chain transportation? No matter how rich you are, you can’t afford to waste it. This was his original idea. Now he dare not think so, because Hexi Dairy has a steady supply of cash cows to support it.
Chen Yanqiu sat aside and said, "The railway department is already testing the fixed time, fixed point and fixed route." "There is another problem. Hexi's product launch will start in two days, and the new advertisement should also be released simultaneously on Huaxia TV." Pan Gang rubbed his forehead. What a troublesome opponent! I have to admit that Yili was careless! From a marketing perspective, the biggest international event that can be exploited in the coming years is the Olympic Games. Although Yili is not left without any resources after losing the sponsorship rights for the 2008 Olympic Games, it is obvious that its marketing stage has shrunk. In recent years, we have only been focusing on competing with Mengniu. Other brands also gradually began to fall behind, but the dormant Hexi was missed out. The only solution we can think of now is to start with the market and products. Aren’t you going to take the high-end route in Hexi? Yili can do it too! Hulunbuir grassland can also produce high-quality milk. Pan Gang thought for a while and said, "Didn't we make a lot of preparations in the early stage? Let's use them!" Pan Gang’s idea is to just force it. Coincidentally, Mengniu is one of the companies that has the same goal. Because Mengniu had already imagined how Yili would respond if it won the Olympic sponsorship. Neither Yili nor Mengniu won the Olympic sponsorship, but Mengniu could actually accept it. If one company does it, the other will definitely follow suit, and no one can afford to lose. Now that Hexi has secured the sponsorship, it is actually good news for Mengniu, but this does not mean that Mengniu will give up this once-in-a-lifetime opportunity. Who says that Olympic marketing is only for Olympic sponsors? As long as the Olympic edge ball is played well, it is still unclear who the Olympic sponsor is in the minds of consumers. …… Friday, May 2005, 12. It was also the last working day of 05, and Hexi Dairy held a grand product launch conference. After a ceremony. The advertisement titled "Creating Possibilities for Dreams" appeared on the screen at the event... The screen remained on a still picture, with Liu Xiang and the child leaning on either side of a cup of milk. Next to it, it says 'I am only one cup away from my dream'. Afterwards, Guo Yang and image spokesperson Liu Xiang stood on the event stage together. Facing the flashing spotlights below the stage, Liu Xiang recommended Hexi's high-end milk brand to the people of the whole country. Qilian Mountain organic milk! The first organic milk product in China.
Liu Xiang said: "Qi Lian Mountain organic milk can not only bring health to people, but also bring vitality to people. I drink Qi Lian Mountain organic milk every day now, and I can feel that my body functions recover faster..." Liu Xiang tried to express his feelings as truthfully as possible, but there was an uproar in the audience and reporters were talking about it. "You're exaggerating too much!" "How much did Liu Xiang receive for the endorsement?" "I don't know. Last time I interviewed Mr. Guo, he said he drank at least a bucket of fresh milk every day." "It must be a sky-high price, so it's kept secret." The reporters were not interested in what Liu Xiang said about milk. Drinking a glass of milk can speed up the recovery of body functions. This is obviously money being collected. A female reporter wearing a thick cotton coat and plush gloves stood up and asked, "Mr. Guo, we know that Jiahe Group has developed very quickly in the past two years and has invested millions of acres of wasteland that is difficult to use, just like a giant ship like the Titanic. But this year, Jiahe has aggressively entered the dairy industry. Hexi has only 200 to 300 million in revenue, but it has to invest billions. I want to ask, how can you ensure that this giant ship will not run aground? " The sharp questions made all the employees of Hexi Dairy present nervous. Ning Xiaojing was standing in the audience, his palms clenched involuntarily. In his opinion, his boss was not a person who was good at speaking. But Guo Yang on the stage was very calm. He thought for a moment and said, "The biggest crisis for Golden Harvest is the loss of motivation and passion for innovation. But my left eye is a telescope and my right eye is a microscope, so I can see far away while also considering precise management. We will build Jiahe into a spaceship, flying over all glaciers and reefs, leading all large and small spaceships, and finally realizing all the dreams of our industry." There was applause from the audience, and the faces of the Hexi employees turned red with excitement. Ning Xiaojing looked at the audience for a while, then looked at Guo Yang on the stage. I just feel that my boss has changed a lot in the past half month. When I communicate with her, it's all about work. The reporters continued to ask questions, and Guo Yang tried his best to direct the questions to the products. Coincidentally, the staff came in at this time and distributed a 250ml bottle of Qilian Mountain fresh milk to everyone present. There is a hint of coolness on the bottle. But after opening it, you can smell a strong milky aroma, and many people can't wait to taste it. Delicious. Very delicious! This is everyone's first feeling. The silky and delicious taste with a strong natural flavor made the reporters feel like it was the old Hexi Dairy advertisement: cows living leisurely on the grassland without any worries. They also experienced what Liu Xiang said about vitality, which can make people radiate charm from the inside out. It's hard to describe this feeling. But they fell in love with this product.
(End of this chapter)
