In an office building in Shanghai, in the conference room of the headquarters of . More than a dozen young people sat upright, and no one dared to speak out. Zhang Xuhao had a flyer of Meituan in his hand. He glanced at it with a serious expression, and tapped the table with the knuckle of his index finger. "Magnesium group is online today, do you all-know?" Everyone lowered their heads, not daring to speak. The manager of the marketing department raised his hand timidly. "Magnesium Group is made by a new company called Chuangying Technology, and the legal representative is Jiang Han..." Zhang Xuhao's face was very dark, he really didn't expect that he was actually the magnesium group he had heard from the teacher. And Mei Tuan even went directly to his school to distribute leaflets.
Who in the food delivery circle knows that the founder of is a student of Jiaotong University. It's too arrogant! "As the manager of the marketing department, did you only know about magnesium groups today?" The manager of the marketing department knew that he had neglected his duty, so he dared not look at the boss at all. Hearing about Chuangying Technology, several vice presidents were thoughtful. "It seems that Jiang Han really intends to enter the food delivery industry." Although Jiang Han is younger than everyone present here, the Mei Tuan was aggressive on the first day of its launch. Just now, many people got the leaflets of the Meituan downstairs. It seems that they not only want to occupy the student market, but also seize the white-collar market. At this time, Zhang Xuhao's secretary knocked on the door and walked into the conference room with a serious expression on his face. "Mr. Zhang, just received a call from Guotai Fund, they decided not to invest in us." "What?" Everyone here, when they heard this, their faces were ugly. Only with the investment from Cathay Pacific Fund can expand its operations across the country. Now that the investment is in vain, it will greatly affect the development of ! Moreover, whether it is Shanghai or the whole country, food delivery software is gradually rising, and there are thousands of homogeneous companies. In the local area alone, there were local companies such as 55 Tuan and Tesco in the past, and the latest Meituan was launched later. Not to mention the big companies nationwide, such as Qiandu Waimai and Dazhong Dianping. Zhang Xuhao's complexion was also as if he had been devastated. The other vice president smacked his chin.
It stands to reason that Manager Ma from Cathay Pacific Fund has come to evaluate the company, and he had a good chat with Zhang Xuhao. Under normal circumstances, financing matters should be close to each other. How could the financing be canceled suddenly? "It shouldn't be, have you found out why they don't invest in us?" The secretary was silent for two seconds, and Hui reported: "I heard that they invested 80 million in another food delivery company called Chuangying Technology." Another win! At this time, Zhang Xufu's face was already very ugly. "Why did Cathay Pacific suddenly switch to investing in Chuangying? It seems that this company is not simple." A vice president said: "According to my speculation, Jiang Han has at least 1 billion funds relying on the land in the university town, and now Guotai Fund has invested in them, and we are at a disadvantage in terms of funds. Zhou Ye looked at the leaflet and said: "Xuhao, I downloaded Meituan and tried it out. As long as a new user registers, he can receive a subsidy of 10-30 yuan every day on it. For two consecutive months, the delivery fee is also free. After adding all kinds of red envelopes and merchant coupons, a Hainanese chicken rice that was originally 50 yuan only cost money! Hearing Zhou Ye's words, several vice presidents were stunned. Can you still do this? You are not giving people a way to live. Everyone placed orders one after another to try, and found that it was indeed as Zhou Ye said. "I ordered two dishes, one rice, and the dumplings cost almost 2." "I played a small game and got a big red envelope, and a spicy hot pot only cost 7 cents." "I shared the magnesium ball with 20 QQ friends. The McDonald's set meal that usually costs 70 yuan only cost 2 yuan!" Zhang Xuhao browsed the Meituan APP and found many routines. As long as you share the Meituan software with your friends, the more friends you share, the higher the subsidy you will get. Coupled with daily sign-in, you can really eat takeaway for free for two months as they advertise. In fact, all of this is to cultivate loyal users and make everyone more and more accustomed to Meituan software. He clicked on the hotel business, which is currently not open. "It seems that Jiang Han's ambition is not small." Zhou Ye nodded: "Although Meituan has not yet opened other businesses such as tourism and medical treatment, what Jiang Han wants to do may not only be food delivery, but a large-scale comprehensive service group buying platform. Zhang Xuhao knows that although there are hundreds of large and small food delivery platforms in the mall, most of them are not the opponents of Mei Tuan. If you are hungry and don't take proper measures, you will even be swallowed by magnesium balls.
After all, Jiang Han is too crazy to criticize, and he will offer free food delivery as soon as it goes online. "Jiang Han, at this rate, when there are more registered users, he can burn hundreds of millions of funds in a month! It's crazy..." "Yeah, from my point of view, the magnesium group is not enough to support such a money-burning method, and their company's capital chain may be broken in a few months. Many people nearby are discussing. "With a net worth of 1 billion, the money can be burned for a year no matter what, and their activities only last for two months. The tactic of free food delivery is too ruthless, Meituan is likely to kill small software in seconds and seize a part of the market. At this time, Zhang Xuhao looked at the secretary. "Are there any trends on other food delivery platforms?" The secretary looked at the notepad and said: "There is a rumor that Chuangying Technology is negotiating acquisition matters with 55 Tuan and Le Group. Other platforms are temporarily silent. " Zhang Xuhao frowned. Chuangying acquired Little Coconut, which has a good market share in Shanghai, and is now going to acquire 55 Tuan and Le Groupon. If the acquisition is successful, coupled with the activities of their platform, the magnesium group is likely to develop and grow at a super fast speed...... These are the relatively large food delivery platforms in the metropolis. For small platforms, there is no fund for large subsidies and free food delivery activities. Therefore, this is also the reason why other platforms have not moved. "Mr. Zhang, what should we do?" a manager asked. Zhang Xuhao thought for a while, and said: "The marketing department will come up with a plan today, and we will also do free takeout! The whole company will work overtime, and I will see the implementation of the event tomorrow morning. He is very optimistic about the development of the food delivery industry, and must not let the mirror group come from behind. Hearing this, several vice presidents hesitated. "We lost the investment of Guotai Fund. If we do this, we may overturn." "Yes Xuhao, think twice." "Contact Hongshan Capital as soon as possible, aren't they also interested in our platform?" "OK." Seeing everyone's puzzled eyes, Zhang Xuhao stood up. "Magnesium group is likely to become our biggest competitor. In order to occupy the market, we must resist the pressure! Let's all go to work." "Boss Zhang is right, come on!" "I won't sleep today!"
The next day, Magic City, Chuangying Technology Company. Li Mingjun came to the president's office excitedly, and snapped his fingers at Jiang Han. "It's done! This is the acquisition agreement. 55 Tuan spent 30 million and Le Group spent 21 million. Jiang Han glanced at the agreement and did not expect to acquire two companies at such a low price. "Okay, Mr. Li, the calendar is not bad. Li Mingjun said with a smile: "Our Meituan went online too aggressively. On the first day of its launch, 130,000 people registered for an account, and 104,500 people ordered takeaway. Today it should double. I speak from the data, and their bosses understand that even if they don’t sell the company to us, there is a high probability that they will have to go bankrupt in the end, so the price has been suppressed a lot. " Jiang Han nodded. Having tasted the sweetness of free takeaway, many people will continue to use magnesium balls. If you want to get a large subsidy, you need to share the magnesium group with more QQ friends. Therefore, the number of registrations of Magnesium Group will inevitably increase linearly in the past few days. At this time, Su Qingyi also knocked on the door with a happy face. Seeing Li Mingjun's expression, she immediately understood. "The acquisition was successful?" Li Mingjun nodded. Su Qingyi put away the agreement: "I will arrange for their employees to move here as soon as possible." "By the way, Jiang Han, I got a flyer downstairs. Are you hungry? They also started to offer large subsidies." Jiang Han looked at the blue leaflet and was very indifferent. "In addition to the existing subsidies, every user who places an order will be given drinks and tea eggs." With the amount of funds that has, it shouldn't last long. "Alright, besides, Hongye Futures rose another today. This stock has skyrocketed for three consecutive days, which means that Jiang Han made another billion today! Li Mingjun, who was drinking Coke at the side, immediately lost his composure when he heard this. "This stock is so good? Is there still time for me to buy it now?" Looking at the scenery outside the window, Jiang Han said: "If you buy it now, you can sell it in 4 working days. "Understood!" Of course Li Mingjun understood how much gold Jiang Han said. "Knock knock.
At this moment, Wang Qiwen walked in. "Boss Jiang, look for me. Jiang Han nodded. "I want to build a multi-person, multi-point real-time delivery system, mainly based on massive data and artificial intelligence algorithms, to plan faster routes for riders, and to achieve optimal matching between merchants, customers and riders. . Can it be done with current technology?" In the last life, Magnesium Group once built the world's largest ultra-brain system, in addition to taking shortcuts, it can also run red lights. Although it is not advocated, it is undeniable that the riders of the magnesium group are really fast, which is also the key reason why they can be delivered within 30 minutes. Wang Qiwen's eyes lit up, and he thought for a while: "It should be possible, I'll go back and study with the team." "Well, let's recruit riders in the future, it is best to recruit old riders who are familiar with the local routes. In addition to the calculation of the delivery list, the salary is also included in the negative review rate. The more negative reviews, the lower the salary. Secretary Su, please go talk to the HR department. " "OK." Riders on some platforms are paid dead wages, while others are paid basic salary + commission. Jiang Han introduced the concept of negative review rate, which can make riders more polarized. Li Mingjun sighed: "Are you hungry now that you are in a hurry, and you don't hesitate to imitate us and offer free food delivery. In addition to riders, I think we should also reduce costs. " Su Qingyi shrugged: "The cost is not so easy to reduce, the reason why we dare to deliver food for free is also because of sufficient funds. 0…ask for flowers……… Jiang Han crossed his arms and suddenly had an idea. "I thought of a way to reduce costs." "Take the tomatoes we usually buy as an example. Wholesalers get the tomatoes from the vegetable farmers and then transport them to the Shanghai Wholesale Market. Some second-level wholesalers will go to the Shanghai Wholesale Market to purchase goods, and scattered wholesalers and small shops will go to the second-level wholesalers to get goods and sell them to consumers. Tomatoes, which were originally a few cents, have been increased layer by layer, and in our hands, they have become a few dollars. If our platform and the farm directly sign an agreement, Meituan will transport the vegetables to the site, and the store will pick up the goods, which can save the price difference and the cost of loading and unloading. Tomatoes are naturally cheaper. Hearing Jiang Han's words, all three of them suddenly realized. "Great, what a great idea!" "I'll ask the marketing manager to contact the farm near Modu!" "Well, this method must be gradually applied to all parts of the country. In addition, shops must be strictly controlled, and those three-no businesses must be eliminated. Only carefully selected shops and high-quality brands can attract more users and form a virtuous circle.
The Internet is different from other industries, the more people use it, the better it is. Once users find that the merchants on are not as high-quality as Meituan and have more choices, they will swarm to Meituan. So if you are the second child on the Internet, you can't drink a little soup. Moreover, when users come to a new city and do not know which restaurant to eat, they can find merchants with better service and excellent dishes from the ratings and reviews as soon as they see Meituan. This can well solve the problem of information asymmetry. Jiang Han believes that with better merchants, faster riders, and a better distribution system, even if there is no price war, Meituan can kill on the beach. At this time, several people are full of confidence in the magnesium group. The magnesium group founded by Jiang Han is likely to subvert traditional shops! It will also affect the shape of future business! After the food delivery industry is popularized, many shops don't need to be located in the city center with expensive rents, and they only need to provide good service and dishes to have a place. "Ming Jun, the acquisition of these two companies has been completed, so you should go on a business trip to implement Chuangying's branches in other cities. First go to Yanjing, Shenzhen, Gwangju, and then plan other places. " Jiang Han narrowed his eyes. In more than 30 large and medium-sized cities across the country, it is enough for Ji Mingjun to run for a few months to open branches, find office addresses, recruit and train personnel, and prepare to launch the app. There were no outsiders in the office, so Li Mingjun hugged Jiang Han and said pitifully, "I want to do this well, is there any reward?" Jiang Han said speechlessly, "Do you want to be promoted and take my seat?" "Hey, that's not necessary." Li Mingjun knew that Jiang Han would never treat him badly. Although he didn't have to worry about eating and drinking before, he never had a goal. Now besides studying, he also has to take care of work. Although he is busy, he finds that he enjoys this state very much. Create the largest group buying platform in the country with your best friends, and even create a business empire... Isn't this more exciting than picking up girls? Moreover, Jiang Han is higher than ordinary people both in terms of strategy and vision, just like hanging up. Holding this thigh, Li Mingjun felt that his future life would go higher and higher. At that time, what kind of girl can't be found? He secretly swears that when the Meituan becomes the number one in the country, he must become a female artist~ However, Li Mingjun suddenly thought of a problem. "The microeconomics exam is about to take place, and I have no time to come back from a business trip. What if I fail?"
Professor Su, who teaches microeconomics, has always been very strict with students, and it is almost impossible to skip his class. "It's okay, I'll talk to the school." Regarding this question, Jiang Han has already figured it out. He and Li Mingjun haven't been to school for several days because of the launch of Meituan. The fat man called and said that several teachers were very dissatisfied, especially Professor Su. Although I have a return on investment system, it doesn't matter whether I go to college or not, that paper diploma is useless. But at any rate, I passed the exam after three years of hard work, and my parents definitely didn't agree with me suspending school. "Secretary Su, continue to recruit a large number of pushers and riders. The next two months will be the time for the magnesium group to expand aggressively." "good." Seeing the light in Jiang Han's eyes, Su Qingyi's heart skipped a beat. Men who focus on work are so attractive! Since the magnesium group was launched yesterday, it has indeed formed a blowout trend as Jiang Han speculated. In addition to being very popular with students, many white-collar workers in office buildings have also begun to use it. The 500 riders trained on the platform all have a negative rating of 0%, which can be said to be quite excellent! According to this trend, it won't be long before the magnesium group can occupy a place in Shanghai. After chatting with a few people about work, Jiang Han's cell phone rang suddenly. He picked up his phone, it was my mother. It was only then that he remembered that he had been busy with the launch of the software recently, and hadn't contacted his family for a long time. "Mom, what's the matter?" Suru laughed and said, "You kid, I can't call you if I have nothing to do, huh?".