"With our cooperation, in the next six months, we can achieve full geographical coverage. Lu Yihua was a little surprised. It stands to reason that a general company would set up a branch in a big city, wait for the business to stabilize, and then expand the business to the second and third tier cities, and finally develop to the county. Since the launch of Meituan, it has been burning money and has hardly made any money. Even advertising fees and merchant marketing expenses are a drop in the bucket. In this case, Jiang Han still has billion funds to acquire , which is beyond the expectations of many people. How much money does Jiang Han have? This is an unknown. Seeing Lu Yihua's expression, Zhang Yufeng already guessed about seven or eight points, and explained: "We have opened branches in 33 first-tier cities across the country, the training of employees has been completed, and the merchants have been contacted. We can start operations as soon as the website goes online next week. At present, the company's local promotion personnel are deploying in second- and third-tier cities. For example, small counties on the 18th line only need some operating personnel to maintain it. We have already had successful experience in this regard.
The company will spend tens of billions to promote it across the country. I believe that in half a year, Meituan will have full coverage in thousands of cities in China. " Zhang Yufeng is very confident. As the saying goes, everything is difficult at the beginning. Meituan has already kicked off the scene in the magic city, and then go to a small county to deploy, just need to rent an office, recruit some new media operations, customer service, personnel, and riders. Hearing this, Lu Yihua was secretly surprised. Tens of billions? Unexpectedly, the strength of the magnesium group is astonishing, no wonder Jiang Han is so ambitious. With strong financial support, coupled with the forward-looking vision and strategic deployment of the top management, it is difficult not to think big. She had to lament that the Internet is still fun for young people. Once Meituan covers more than 2,800 cities across the country, many users will use the software to book hotels in different places, and the value of Meituan will be even greater. For example, a Shanghai Metro user usually books a Shanghai Metro Hotel, and when he is on a business trip, he will book a state-level hotel in another city according to the "May 47th" according to the place of business trip, so that the hotel can obtain a wider source of customers. It can be said that this touched her very much. Zhang Yufeng continued: "We want to make Meituan into a service platform that integrates eating, drinking and entertainment. When users come to the hotel to stay, many of them will eat the hotel’s food or use other entertainment facilities in the hotel. In the long run, there are many benefits. " What she said is very reasonable, and it can be seen that Zhang Yufeng is definitely not just a super rich second generation, she can also become an outstanding entrepreneur in the future. Cooperating with Magnesium Group can not only help Interstate Hotel to promote its brand image, but also increase its exposure area. It can also provide data analysis to help hotels increase revenue and make market judgments. And the hotel can also bring high benefits to the magnesium group. As the pillar of the service industry, the gross profit rate of the hotel is as high as , and the cooperation is mutually beneficial.
Thinking of this, Lu Yihua couldn't help but praise Zhang Yufeng. "Yufeng, I thought you were just a rich second generation, but I didn't expect you to have a clear mind and a deep understanding of the group buying industry. Chuangying is really lucky to have a vice president like you. If Zhang Yufeng was not the vice president of the Meituan, Lu Yihua would have wanted her to join the Interstate Hotel. Zhang Yufeng took a sip of coffee and smiled heartily. "These are all Mr. Jiang's ideas. I have never seen anyone with his vision, no matter what they invest in, they can make money. "Then I must get to know Mr. Jiang when I have the chance." At this time, Lu Yihua had already been persuaded by Zhang Yufeng and decided to cooperate with them, but according to the procedure, she had to report to the president of the headquarters and Gao Gui made a decision before she could formally sign the contract with Meituan. "Will your high-star project cooperate with other five-star hotels?" Zhang Yufeng nodded. "We will also negotiate with top hotel brands such as Shangri La, Sea Shields, ClubMed, and Kaiyuan Hotel Group to form a high-end hotel effect, so that user stickiness will be higher." The Interstate Hotel Group has 5,612 hotels across the country, with a total of 765,000 rooms. Once a contract is signed with them, it will also be very beneficial to win cooperation with other high-end hotels And when Meituan develops overseas in the future, it can also directly launch products, saving time and effort. "Cooperate with you, how will the commission be calculated?" "Between 10%-20%, as the first batch of five-star hotels to settle in, there will be discounts, which are basically around 14%. The commission is mainly used for digital construction, obtaining orders and so on. The hotel releases products for free, but a deposit is required. The deposit for a five-star hotel is basically around 80,000, mainly to ensure the quality of service. 14% is considered a very favorable rate. Previously, Qiandu Nuomi’s commission was 18%, and ’s commission was 16%. Unexpectedly, in order to occupy the market, Jiang Han was able to reduce the profit to 14%! This kid is a ruthless person! Lu Yihua couldn't help feeling a little worried for Jiang Han. After burning so much money, if something goes wrong, you don’t want to lose money? "The style of language is no outsider, you can tell my sister, is there any capital behind the Meituan?" No matter how optimistic the group buying market is, no one has the courage to keep burning money. Zhang Yufeng smiled. "You still don't know Jiang Han, he's a madman and a genius. Apart from Jiang Han, few people can burn tens of billions without making money. But Zhang Yufeng knew that all of this was Jiang Han's arrangement.
When the market is monopolized, it is the time when Meituan really makes money. In the afternoon, Jiang Han was sitting in the president's office, squinting his eyes and listening to music. "Ding dong." He picked up his phone and looked, it was from Su Qingyi. In the past few days, she accompanied her parents and went to many scenic spots around the magic city. Seeing the bright smiling faces of his parents in the photo, Jiang Han smiled knowingly. Typed: "It's been hard work, I still have to play with them." Su Qingyi immediately responded with a smile. "It's not hard, I've been in Shanghai for so long, and I've never been to such a fun place." "Yo, it's very moisturizing." At this time, Zhang Yufeng knocked on the open door of the office. Jiang Han turned his neck, Kaka sounded. "What's the matter with moisturizing, you have cervical spondylosis." Zhang Yufeng handed the document to Jiang Han and smiled. "Cervical spondylosis at the age of 18? How can those middle-aged people live?" Jiang Han signed his name and asked, "How is the deal with the hotel?" "I just went to the interstate hotel and talked with their business officer, there should be no problem, and I will go to 10 or so hotels in the future. Our website has obvious advantages, and there are discounts on commission, which are difficult for ordinary people to refuse. " "Well, I'm going to accompany my parents to go around tomorrow, so keep an eye on the company." Jiang Han closed his eyes and said. Now Li Mingjun is flying all over the country, and the branch offices have obtained business licenses, because Meituan took the lead in doing high subsidies, free takeaway activities, and its lawsuit with the hungry company, so many people in the country know them. With popularity, many merchants will naturally take the initiative to settle in Meituan after seeing this success, without any effort. And Meituan's hotels, tickets, movie tickets and other businesses are about to go online, and the commission is lower than other platforms, so it is relatively smooth to negotiate with merchants all over the country. According to Li Mingjun's telephone report, 34,000 hotels have been contacted across the country. Most hotels use coupons plus red envelopes, or free breakfast. Just wait for Jiang Han's order to start operation. Li Mingjun was on a business trip, and Su Qingyi accompanied her parents. Now the most trusted person in the company is Zhang Yufeng, the eldest lady. When we first met, he did have a stereotyped impression of Zhang Yufeng, and felt that she was full of extravagant taste of money, and she was not down-to-earth at all.
But after she joined the Meituan, no matter how big or small, she handled everything in an orderly manner. When meeting the group boss externally, he has no fear at all, and when dealing with his subordinates internally, he is just right. You can eat Michelin, and you can also go to the village to negotiate business with vegetable farmers. During the entrepreneurial stage, I often worked overtime. Even if I ate yarn snacks with ordinary employees, I didn't even frown. Colleagues in the company generally commented that she is beautiful and smart, with high quotient, and she is sober and transparent. Although she is a real daughter of a wealthy family, she doesn't have the airs of being a daughter at all. Zhang Yufeng nodded. "By the way, the design department was having a meeting just now, and I listened to it. When our magnesium group is launched nationwide, what activities will we do in terms of food delivery? Wouldn’t you still be doing free food delivery?” The magnesium group has already gained a certain reputation. If this kind of activity is still carried out, it will probably take less than a month for the people of the whole country to eat up the company. Even if Jiang Han has more than 60 billion yuan, he is not a fool, and he would not do this for the market. He thought for a while and suddenly had an idea. "We can organize a group buying event to combine orders, and through group buying, you can buy two dishes and one rice at . You can put together orders, or you can buy individually. The order form requires at least 2 people. If the order is not successful within 10 minutes, the system will automatically refund. Zhang Yufeng thought about it for a while. This would indeed retain a large number of price-sensitive people, and would be very beneficial to consumers, but merchants might not necessarily think so. "With the same income, merchants have to make a few more copies. Will they be happy?" In addition to merchants, riders are not necessarily willing. Because the rider's salary is calculated according to the amount of one order, the combination of orders caused two orders to be delivered and two commissions to be paid, but it turned out that they could only get one time. Jiang Han thought for a while and wrote: "Fighting a good meal is not a must for merchants. Merchants can choose a product in the store to do this kind of activity. For merchants participating in the activity, the platform can give subsidies, such as 20%. Such a box lunch is 10 yuan, and we subsidize 2 yuan. Depending on the situation of the merchant, different subsidies can be given, and a price can also be negotiated, so that the merchant can have profits in addition to costs, delivery fees, and commissions. Moreover, it is not possible to participate in activities at all times. Only during the peak dining period, users have a greater chance of making orders successfully. " Hearing Jiang Han's explanation, Zhang Yufeng immediately understood. Although at first glance, this way, the merchant has no profit, but as long as one product participates in Pinhaofan, it can drive the merchant's orders to increase sharply and increase repeat customers. Although the profit of each product participating in the activity is meager, it can be calculated comprehensively that the merchants still make a profit. Moreover, the background of Meituan is exposed and ranked according to the order volume of the merchant. The higher the order, the higher the ranking, and the more consumers who can see the merchant.
As long as you make good use of the rules and use the products participating in the event to drive other products in the store, you will definitely be able to make money. "The rider's salary is affected by three aspects: customer unit price, distance, and time period. Generally, the customers who pick up the meal are in the same area. In addition to ordering, users can also choose to purchase separately. In this case, the delivery fee for riders is the same as that of ordinary ones. If it is a joint order purchase, the delivery fee is times that of the normal mode. " Jiang Han believes that with this regulation, riders will definitely be willing to send. In addition to ensuring the income of riders, this kind of activity can also allow riders to reduce the frequency of visits to the store, deliver more orders at one time, and fight for meals as they participate. With more and more users, the rider's income will also increase. Of course, this model needs to be piloted in Yanjing, Gwangju, and Shenzhen now, and if feasible, it will be promoted to the whole country. After Zhang Yufeng heard Jiang Han's strategy, he secretly thought that a person like Jiang Han would succeed no matter what he did. It is a little planning genius to fully grasp the mentality of users, merchants and riders! "I'm really curious, how did your brain grow?" Zhang Yufeng laughed. She finally knew why her father valued Jiang Han so much. Jiang Han shrugged. He just used the wisdom of the descendants of the previous life in advance. "By the way, has the marketing department contacted the major microwave bloggers, self-media, and official accounts?" Zhang Yufeng nodded. "In addition to them, we also need to establish our We Media public account, regularly release new products, event notifications, and engage in discounts such as birthday gifts for members. We must have our own style and recruit some lively and interesting young people who have their own ideas. " Jiang Han said. In fact, there is a lot of knowledge about new media marketing. Although it is 2010, self-media has just emerged, and most people do not have this awareness. But Jiang Han understands that in later generations, good new media marketing can create countless legends. Most of the people who use magnesium balls are young people, who like to express their personality. If this aspect is done well, it can also have unexpected effects. In the last life, self-media swept the country, and many people used the Internet to make a lot of money. There are business opportunities in every era, it just depends on whether you can grasp them or not. Jiang Han still remembers that there were many companies doing marketing on the grass planting platform Little Green Book at that time. Through online drainage, combining Little Green Book and Meituan Dianping, you can make a lot of money if you do it well.
Looking at the scenery outside the window, Zhang Yufeng said: "Recently, my dad keeps talking about you, saying that it's been a long time since I saw you. Ludi Group will hold a charity party next week, and many businessmen will attend. Are you interested?" Jiang Han looked at the calendar on the table. It doesn't hurt to go to a charity gala to meet people and raise your profile. "Okay, wait until my parents go back to my hometown." Speaking of this, Jiang Han suddenly thought of something. "By the way, Yufeng, has construction started on the land in the university town? When will the building of our headquarters start? You have also seen that the company has more and more employees, and it is almost impossible to accommodate them." Zhang Yufeng brushed the hair next to his ear: "Construction has started, if you say something nice, I will ask my dad to make Chuangying's building more beautiful." Jiang Han was a little speechless. It seems that this girl is only serious when she talks about serious things. "What do you say nicely?" "Look at you." Zhang Yufeng blinked at Jiang Han. Jiang Han found that sometimes he had nothing to do with her. She is completely different from Su Qingyi. If Su Qingyi is a tsundere kitten, Zhang Yufeng is a naughty little tiger who can show its fangs. "Big beauty, please, make the office building more beautiful." Jiang Han looked at Zhang Yufeng eagerly. On weekdays, Jiang Han always kept his word in the company. Seeing his pitiful appearance, Zhang Yufeng chuckled. But she still kept a straight face, pretending to be indifferent. "No, not sweet enough." Jiang Han's eyelids trembled. I go, isn't that sweet enough? Do you want me to be a dignified company president pretending to be a puppy? Your hobby is really special. Seeing that Jiang Han was silent, Zhang Yufeng carelessly fiddled with his nails. "If you satisfy my sister... Maybe my sister will add two floors to the office~" Jiang Han wants to cry but has no tears.
Your sister, this woman actually wants to pinch herself? But the office can have two more floors, which is too fragrant! Anyway, there were only two people in the office, and she was just joking, they were so familiar. He rubbed his head against Zhang Yufeng, and said coquettishly, "Beautiful sister, please~~" With his sexy voice and Jiang Han's terribly handsome face, Zhang Yufeng burst out laughing happily. Who would have thought that the youngest billionaire in China would be so cute? "Hahaha, I lost to you. When I have time, I will send you the design of the building, and do whatever you like. It stands to reason that no one can get the architectural design drawings of Green Di Group. But Zhang Yufeng is not an ordinary person. When she goes home and acts like a baby with her dad, she can get it. .