Chapter 217 What! There’s a fire in the backyard? There is actually no need to talk about this matter, it has been settled. Wu Jun will lend nearly 2 million yuan interest-free to Bansi Technology in the name of Shenchuan Company, which will be used for Bansi Company to expand its production lines and even build a new factory. BanSi Company does not need to repay interest, but the principal will be repaid in installments after three years. Of course there is only one condition. The memory produced is supplied to the divine ship first. Zhang Kaifeng, Liu Wenjie and Zhang Lingxi have lost a lot of weight during this period. The orders are too large, and the three of them work in three shifts without any time to rest. Lu Shan acted quickly. He had already started making plans and recruiting workers. The pressure on the three of them immediately eased a lot. If we continue like this, we will really be ruined. "Two seniors, you should consider forming a team. With the expansion of production, individual strength is too limited. If you have suitable candidates, you might consider introducing them." Lu Shan spoke and generously delegated power. After hearing this, Zhang Kaifeng and Liu Wenjie couldn't help but sigh that Lu Shan's vision was really big.
Many bosses are wary of their employees, fearing that cliques will form and become difficult to eliminate, but Lu Shan actually allowed his employees to form their own teams in the early stages of the start-up. You know, this is a bargaining chip for competing with the boss. Once the team leaves collectively, the boss will be at a loss. Of course, Lu Shan thought carefully before coming up with this plan. His confidence lies in the fact that all production and supply are decentralized and quite cumbersome. A certain person or a certain team only engages in part of the research and production. Even if one or two people, or one or two teams, run away, the other party will not be able to completely replicate the companion silicon memory. Lu Shan also believed that they were smart people. Only you can give them a better future. The sales of Shenchuan Company were extremely hot, attracting attention from all sides, and even major portals had to report it truthfully. Even if they advertise for Lianxiang, they can't tell lies. It's very popular because it's very popular. You can say that consumers are greedy for small profits, and that cheap products are not good, but you can't say that not many people buy them. The news that Shenchuan computers were sold out in two days spread like wildfire, spreading to every corner of Xia Country. Lianxiang was holding a meeting that day to discuss how to enter overseas markets. The meeting was personally chaired by the head Mr. Liu (Liu Dazhi). "Our main overseas competitors are very powerful. The biggest difficulty is that the attitude of hardware suppliers is rather ambiguous. If we cannot sign a supply contract for high-end chips, it means that Lianxiang will have a generation gap in chips..." The overseas team was making a report, and a group of senior executives were listening attentively. From this, it can be seen that Lianxiang really does not take the magic ship seriously. Lianxiang believes that there is no one who can compete in the Xia country market, otherwise he would not focus all his energy overseas. "...In view of the above difficulties and reasons, our solution is to develop plans for different groups. First of all, we must ensure the supply of high-end chips. We don't need a lot, but we must have some..." "The second is that there is a large demand for mid-range chips, which is the profit point. We need to fight for the low-end market. The profit margin is indeed not high, but this is the group for expanding publicity. Some people in this group may have an increase in demand and finally buy mid-to-high-end products..." Suddenly, the deputy general manager of the marketing department hurried in and immediately started talking into the ear of the general manager of the marketing department. Liu Dazhi knocked on the table in dissatisfaction: "Ahem!"
The deputy head immediately said: "Please pay attention to the venue discipline!" The deputy general manager of the marketing department looked anxious, but he didn't dare to whisper. At this time, Liu Dazhi spoke up: "If you have something to say, just say it here! There's no need to be so timid and sneaky. This is a company, not a vegetable market!" Upon seeing this, the deputy general manager of the marketing department reported on the booming sales of Shenchuan computers, saying that Shenchuan was sold out in two days, that Huaqiangbei sold 2,000 units in two days, that queues filled the streets, and that fanatics even slept in the Shenchuan store waiting for restocking. Everyone present looked grim after hearing this. "Okay, let's hold today's meeting here first, and let's adjourn." After the others in the meeting had left, Liu Dazhi said to his secretary, "Call everyone from the marketing and publicity departments over here." The headmaster Liu Dazhi's tone remained calm, but the deputy headmaster knew that Liu Dazhi was about to explode. People from the two departments quickly gathered together. This time, Liu Dazhi asked Yang Qing to preside over the meeting. He sat in the main seat and looked at everyone coldly. This shows that Liu Dazhi intends to cultivate Yang Qing. The next step will be to appoint Yang Qing as CEO. This meeting is a good opportunity for Yang Qing to establish his authority and demonstrate his abilities. If you can get through this hurdle, there will be less resistance to delegation. If he doesn't do well, he can still be the CEO, but his subordinates probably won't be very convinced. After everyone gathered, Liu Dazhi spoke first: "Shenchuan Company has made such a big move, both online and offline, why is there no news from our marketing department and publicity department?" "At the same time, we have invested so much in publicity, why are we still unable to suppress the sales of the magic ship? How exactly do you do your job?" While speaking, his eyes were directed towards the two department heads. The head of the publicity department gritted his teeth and explained, "We... have also implemented the publicity strategy formulated by the company. We have directly placed advertisements on major portal websites and major TV stations, newspapers, periodicals, roadside billboards, and advertising spaces in houses, promoting Lianxiang's products in all aspects." "But the consumer group did not wait for our upcoming overseas version, nor did they choose our existing products. We really don't know why Shenchuan's notebooks suddenly became popular..." "If you had kept a close eye on the movements of the divine ship, you wouldn't have to look for the reason now!" The dissatisfaction in Liu Dazhi's tone was already obvious. The heads of the marketing and publicity departments were speechless. Lianxiang had never taken Shenchuan seriously, and only paid more attention to Bansi Company. After the cooperation broke down, they had no better solution and had always been muddling along. Look at what overseas market strategies were discussed in today's meeting. No one even bothered to think about the issue of BanSi's cooperation with others. But such words cannot be said. The leader is not wrong, it is the subordinates who are wrong. Even if there are some things that require resources from the superiors to be done, and the subordinates do not have the resources to do them well, it is also the subordinates' fault! Yang Qing spoke out at this time. At this point, he had to say something to demonstrate his own value: "Shenchuan Computer's current round of sales adopts the method of unifying the price online and offline, which is the first time for the Xiaguo market. It is also the first time that online and offline can enjoy the same warranty and after-sales service. This novel method dispels everyone's concerns, and the transparent price makes it easier for everyone to choose." "On the other hand, Shenchuan Computer's promotion is mainly through the Internet, without TV, newspapers, publications, billboards and other methods. Shenchuan Computer's online promotion platform has only been Jiyue from the beginning to the end, and its online promotion is not just direct advertising, but also letting influential writers, a group of people they call self-media, do reviews to guide fans to understand the product and drive sales. This is also unprecedented." This is the information Yang Qing just got. His subordinates have already investigated the matter thoroughly, and now he is going to make a report. Liu Dazhi frowned even more tightly. He was a big businessman and could accurately calculate the gains and losses. Obviously, Shenchuan Computer achieved the greatest publicity effect with the lowest cost, while Lianxiang spent a lot of money but the effect was not obvious. This is a gap in thinking. Lianxiang's thinking is already outdated. It seems that the Internet will dominate the world in the future. "Everyone, please express your opinions." Liu Dazhi glanced at the crowd, and no one said anything. They are all smart people. They have long seen that Liu Dazhi wants to promote Yang Qing to the top. Not to mention that their brains are a mess and they can't think of a solution now, even if they really have a solution, they can't tell them! Some people have methods but no resources, and then when they fail to get things done they are accused of delaying things. So, opportunities are reserved for those who are prepared. If there is no opportunity, don't prepare blindly. After a minute of silence, Yang Qing expressed his thoughts. “If we want to break the impasse, we must first talk about the market situation of Lianxiang itself.
Lianxiang’s largest buyers in Xia Country are government purchases and orders from large enterprises. Apart from this, the ordinary consumer market is actually not ideal. The proliferation of computer parts cities and stores has made many people accustomed to assembling their own computers. In addition to centralized procurement of Lianxiang's desktop computers, the overall market has actually begun to weaken and sales have continued to decline. The only area of growth is in the notebook computer field, with the key groups being college students and ordinary working class people. These are mid- and low-end products. The other is high-end business application scenarios, which take the high-end product route. The problem is that the business notebook market is being besieged by foreign competitors, and HP and Dell are very powerful. It is for this reason that Lianxiang acquired IBM some time ago and launched its own Thinkpad series to stabilize the high-end business market. "We focus on students and ordinary working-class people. We were going to launch a new series of idea pads this year, but we didn't expect that Shenchuan Computer would take the lead in occupying the market of students and ordinary working-class people." After the analysis, everyone nodded unconsciously. Yang Qing’s meaning was very clear. The next step was to start with students and ordinary working class people, but would it work? The idea pad mentioned just now is a consumer-grade product, corresponding to the commercial-grade Think Pad. This was a thin and light tablet laptop, which was very advanced at the time. It can flip 360 degrees, and even after more than ten years, the design concept is still strong. The only problem is that the price is still not very affordable and the low-end consumer market has been taken away by Shenchuan. If Idea pad had entered the market first, it would not have been so passive. Now it has obviously missed the initiative. As if he had seen through everyone's concerns, Yang Qing said confidently: "After careful analysis, we found that the divine ship also has major flaws. First, the production capacity is limited, and we cannot expand too much in a short period of time. The product was sold out in two days. With such a production speed, it is a joke to want to take advantage of such a huge market. Our production capacity is ten times that of Shenchuan Company. As long as the product is suitable, we can supply it. Second: there are too few resources. I mean all-round resources. Shenchuan Computer has no bargaining power in terms of chips, motherboards, graphics cards and other hardware. You have to queue up to buy things. As long as we work with suppliers, we can effectively restrict them from taking accessories. For example, if we increase our purchase volume and raise the purchase price, then suppliers will consider reducing Shenchuan's supply. If we want to buy more, Shenchuan does not have so much funds. Funds are also a resource. In terms of cash flow, Lianxiang is far ahead of Shenchuan. We can afford to engage in a price war in the supply link. There is also a huge gap in sales resources, and we still have government orders to back us up, and this kind of relationship cannot be established in a short period of time.” (End of this chapter)