Chapter 242 Complete reversal "The second measure is that we must accept previous mistakes, but we cannot regard them as our mistakes." "We cannot completely deny what Mr. Tian did before." When Qiao Weiwei said this, Lu Shan showed a satisfied expression. Wu Jun was anxious. He quickly put down his teacup and said, "What? We can't completely deny what Tian Fang did. What does this mean?" Qiao Wei said patiently: "The current public opinion is accusing our Shenchuan of false propaganda and passing off inferior products as good ones. This characterization is very serious." "If this kind of judgment is confirmed, it will be irreversible, and the reputation that the Shenchuan has just restored will be completely lost." "So what we have to do now is to name those inventory computers that have been reinstalled with companion silicon memory as the Fuxi old series, which means the Shenchuan Fuxi nostalgic series." "At the same time, this series can continue to be sold in the market at a price lower than the market price." "The original intention of the headquarters to launch the Fuxi OLD series is to give consumers the greatest benefits! Let consumers enjoy the ultimate cost-effectiveness." "We want to inform consumers that the reason they bought the inventory computers at high prices is because the sales channels are not transparent and the sellers do not take action. It was the dealers who did it behind the back of the head office."
"These distributors originally belong to Tian Fang, and the sales channels also belong to Tian Fang. This way, the negative impact on our headquarters is minimized." After Qiao Wei said this, she looked at Lu Shan with some trepidation. She was afraid that her measures would not be able to solve the problem and would not satisfy Lu Shan. Who would have thought that Lu Shan would give Qiao Weiwei an approving expression. As expected, if you master math, physics and chemistry, you will not be afraid of traveling around the world. Mathematics is the basis of all logic. If you explain the math well, the logic formed will not violate objective facts, whether in business or sales. After hearing this, Wu Jun clapped his hands in admiration. He laughed and said, "Fuxi OLD series! And it's sold at a very low price. Oh, why didn't I think of such a good idea for something like this!" "In this case, all the responsibility lies with the sales channel and has nothing to do with our headquarters!" "The worst responsibility our headquarters bears is that they fail to strictly manage our salespeople!" "Then let's be more ruthless and issue a notice to revoke the cooperation rights of these sales channels." After Wu Jun said this, he couldn't help but laugh himself. Because most of these sellers are in the northern market, that is, they are from Tian Fang, and the contract was supposed to be terminated. Now we are going with the flow and giving consumers a perfect explanation. Lu Shan nodded and said, "But there is another crucial point. We must also launch our own Fuxi computer with motherboard and companion silicon memory as soon as possible." "Only in this way can we reverse our decline as soon as possible." “Consumers actually vote with their feet.” "Your computers are cheap enough and have good enough performance. Even if there is some negative public opinion, as long as we can handle it in a timely and appropriate manner, we will gain consumers' understanding."
"It's just like when a bunch of people smashed Japanese cars and boycotted the NBA, movies, music, etc. in the United States." "Not long after, when everyone discovered that Japanese cars were still very cost-effective, American music was still good to listen to, and NBA was still good to watch, it was still a dead end." "Besides, there is no fundamental conflict between us and consumers. There are just some misunderstandings, which do not reach the level of hatred I mentioned before." "The factory in Jiangzhou is running pretty well. We should be able to produce 5000 motherboards in a row." "I will first send 5000 motherboards to the Shenzhen Stock Exchange. I also hope that Mr. Wu will arrange for assembly as soon as possible. We will strive to put the Fuxi K1 computer back on the market as soon as possible." When Lu Shan said this, Wu Jun was shocked. Wu Jun knew that Lu Shan had just obtained the chip authorization, but he didn't expect that in just a few days, Lu Shan would be able to guarantee to deliver 5000 motherboards. Wu Jun said: "No problem, we have all the accessories. The computer cases are all produced there. We only need to assemble the hardware and it can be put on the market immediately." Wu Jun also thought of a question, he said: "Is AMD the only one that licenses the chipset?" After all, in the minds of consumers, Intel's performance is much better than AMD. In order to maximize its performance, Fuxi K1 used to use Intel chips. Now that we suddenly have to use AMD chips, I don’t know how the market will react. Lu Shan said: "We have indeed obtained the chipset license from AMD." "AMD's performance in mid- to high-end new products is indeed inferior to Intel's, but I believe that after the optimization of our motherboards and memory, consumers' overall experience will not be worse than before." "The performance of a computer is not determined by a single piece of hardware, but by the overall usage effect." After things were finalized, Lu Shan immediately returned to Jiangzhou to arrange production and delivery tasks. Qiao Weiwei will temporarily stay in the Shenzhen Stock Exchange to deal with the public opinion issues here. Qiao Weiwei also has to make use of the Jiyue browser to bring public opinion back as soon as possible. Wu Jun immediately announced several measures in the name of Shenchuanchuan headquarters to compensate consumers who purchased inventory computers, and announced the reason why consumers purchased the inventory computers at high prices - some dealers had poor communication with the headquarters and illegally increased the prices. Shenchuan clearly informed consumers in the announcement that the stock computers equipped with companion silicon memory are the Fuxi OLD series, which are known for their extreme cost-effectiveness, in order to provide consumers with the best cost-effectiveness. Shenchuan also confirmed that after the release of each generation of Fuxi K series, the Fuxi OLD series will be released at the same time. The Fuxi OLD series will integrate the stock hardware and be launched to the market at a very low price, seeking benefits for consumers who pursue the ultimate cost-effectiveness. After the announcement was posted online, many consumers who had been clamoring for compensation suddenly became less excited. After all, the compensation measures for the divine ship are real money. Among them, the compensation measure that consumers are most optimistic about is that they can exchange their Fuxi K1 for one without having to pay a penny of the price difference. Shenchuan is not just talking, but is willing to sign a compensation agreement with consumers. The only difference is that the compensation period ranges from three months to six months. Consumers will definitely be willing to do so! Consumers already have computers in their hands, so they can use them temporarily. After using them for three months or even half a year, the old computer in their hands can be seamlessly replaced with the latest Fuxi K1 series. Only a fool would not want such a benefit.
After the announcement, coupled with Qiao Weiwei's use of the Jiyue browser to influence public opinion, public opinion on the entire Internet completely reversed a week later. Many users have commented on Tieba or forums, saying that Shenchuan’s measures are quite powerful and that they can offer real money to compensate consumers. "The incident of purchasing the inventory computers was probably caused by the salesperson seeking personal gain, or there was a communication problem with the headquarters." "Computer dealers have been doing this for a long time. In order to make more profits, they deliberately sell old series as K series to deceive novices!" "Fortunately, the Shenchuan headquarters is relatively responsible. This time, all dealers involved in deceiving consumers have terminated their cooperation." "I still want to stand on Shenchuan's side this time. When overseas laptop brands are expensive and domestic Lianxiang's prices are also high, only Shenchuan is willing to sacrifice its own profits and give us the ultimate cost-effectiveness." "That's right. You can take a look. A computer with the same configuration as Shenchuan costs at least 7000 yuan on the market. We should be more tolerant of domestic brands." Wu Jun breathed a sigh of relief when he saw that the crisis public relations was over and that Shenchuan's reputation not only did not decline further, but instead showed a trend of recovery. He was even more grateful that his partner was Lu Shan and not someone else. Before Qiao Weiwei left Shenzhen Stock Exchange, Wu Jun not only invited all the executives of Shenchuan to entertain Qiao Weiwei, but also gave Qiao Weiwei a platinum card of the best hotel near Xiaomeisha after hearing that Qiao Weiwei preferred the environment in Xiaomeisha. As long as Qiao Weiwei is willing, she or her family can come here to stay in a hotel and go on vacation in the future, and the expenses will be paid by Shenchuan. This made Qiao Weiwei feel very embarrassed. Wu Jun personally drove Qiao Weiwei to the airport. "Ms. Qiao, your General Lu is truly a famous general and his subordinates are all heroes!" "The company model and management system created by President Lu is worthy of our Shenchuan to learn from!" Qiao Wei joked, "Boss Lu can be considered the CEO of Shenchuan!" "Hahaha! You're right! You're right!" This side of Lu Shan. 5000 motherboards completed production. Lu Shan was worried, so he rented a small truck and sent someone to personally escort the main board to the Shenzhen Stock Exchange. Only after Wu Jun confirmed the receipt of the goods did Lu Shan feel relieved. After Shenchuan received the motherboard, it immediately started working intensively, and all 5000 motherboards entered the production line. It is expected that within a week, the Fuxi K1 computer equipped with the new motherboard will be on sale. Yanjing, Lianxiang headquarters. The confusing information during this period has made the already chaotic computer market even more chaotic. Many people outside cannot see the truth clearly, but Lianxiang sees it very clearly. Because all public opinions and the direction of development of things are dominated by Lianxiang. Lianxiang also received accurate information that the shares of Shenchuan had been divided.
The relationship between Wu Jun and Tian Fang was completely broken. As far as Lianxiang is concerned, neither Wu Jun nor Tian Fang actually gained anything. This is very much in the interest of Lianxiang. Shenchuan has never been a rival to Lianxiang, and its annual sales volume is several orders of magnitude lower than Lianxiang. But Shenchuan is indeed the most threatening to Lianxiang among many domestic computer manufacturers. Because its main features of cost-effectiveness and youthfulness really attract many young people. Judging from the current development trend, Shenchuan’s equity has been completely divided, and both Shenchuan in Wu Jun’s hands and Shenchuan in Tian Fang’s hands have become lame ducks. Yang Qing laughed now. (End of this chapter)